International Marketing MSc
Birkbeck, University of London
Key Course Facts
Course Description
Our MSc International Marketing will allow you to develop insights into marketing decision-making in a global cultural context. You will gain in-depth knowledge of marketing practice through modules such as Consumer Behaviour and Brand Management, alongside a comprehensive understanding of the global context through the International Business Ethics and International Marketing modules.
With reference to research findings to provide additional insights into the subject matter, the course enables you to link theory and practice, to identify ethical practice and to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.
Accredited by the Chartered Institute of Marketing (CIM), the MSc International Marketing is designed to suit both those with a marketing background and those who wish to embark on a career in marketing.
Highlights
- Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management.
- Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management, marketing, as well as financial management and accounting.
- We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
- Our MSc Marketing suite (consisting of MSc International Marketing, MSc Marketing, MSc Marketing Communications and MSc Sport Management and Marketing) has been mapped against CIM/CAM qualifications to offer our students exemptions.
- You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available, as well as the Birkbeck Library and e-Library.
Careers and employability
Graduates can pursue career paths in business, industry, local and national government, management, advertising and public relations. Possible professions include:
- marketing executive
- market researcher
- public relations officer
- media planner
- advertising account executive.
We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.
Entry Requirements / Admissions
Requirements for international students / English requirements
IELTS academic test score (similar tests may be accepted as well)
-
- 6.5
- Mphil / PhD
Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.
We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.
Costs
Tuition Fees International Marketing MSc
| England UK | £7425 | year 1 |
|---|---|---|
| Northern Ireland | £7425 | year 1 |
| Scotland | £7425 | year 1 |
| Wales | £7425 | year 1 |
| International | £11610 | year 1 |
Additional fee information
Students are charged a tuition fee in each year of their course. Tuition fees for students continuing on their course in following years may be subject to annual inflationary increases.
Average student cost of living in London
| Rent | £518 |
| Water, gas electricity, internet (at home) | £50 |
| Supermarket shopping | £81 |
| Clothing | £35 |
| Eating out | £33 |
| Alcohol | £27 |
| Takeaways / food deliveries | £30 |
| Going out / entertainment (excl.alcohol, food) | £24 |
| Holidays and weekend trips | £78 |
| Transport within city | £17 |
| Self-care / sports | £20 |
| Stationary / books | £13 |
| Mobile phone / internet | £13 |
| Cable TV / streaming | £7 |
| Insurance | £51 |
| Other | £95 |
| Average student cost of living | £1092 |
London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.
University Rankings
of Birkbeck, University of London
among 379 universities in England UK
based on 21 different rankings
Positions of Birkbeck, University of London in top UK and global rankings.
See all 21 university rankings of Birkbeck, University of London
About Birkbeck, University of London
List of 197 Bachelor and Master Courses from Birkbeck, University of London - Course Catalogue
Student composition of Birkbeck, University of London
-
Total number of students enrolled at Birkbeck, University of London by level Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
- undergraduates:
- 4800
- postgraduates:
- 2810
- Total:
- 7610
-
Number of students enrolled in courses of subject “Marketing”: 1285 Academic year - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
Where is this programme taught
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FAQ about International Marketing MSc Birkbeck, University of London
- Tuition fees for this programme are 14850 per year for UK students. In addition to the tuition fees you should also take into consideration the average monthly cost of living for students in the UK.
- International Marketing MSc is taught on campus and cannot be taken online at Birkbeck, University of London.