Birkbeck, University of London
Marketing MSc
Birkbeck, University of London

Course modalities offered

Key Course Facts

Student Reviews

Below you can see course specific reviews of 10 graduates of Marketing MSc and other courses in languages and area studies at Birkbeck, University of London for each of the survey questions in comparison to the average for all UK degree courses in languages and area studies .

Overall student satisfaction
77 /100
10 total respondents

Primarily based on data from undergraduate degree students.

The NSS is commissioned by the Office for Students

Salary

Salary of Graduates in CAH19

Important: Salary data below is not course specific, but contains data of all students of languages and area studies at the university. Due to data collection methodology, salary data is mainly based on data related to undergraduate students.

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £33500 £18000 £27500
25-75 percentile range £24500 - £45000 £9500 - £27500 £11500 - £43000


Salary of all UK Graduates of CAH19

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £25625 £23693 £27744
25-75 percentile range £22269 - £29904 £17937 - £29563 £21216 - £36573

Course Description

Marketing plays a central role in companies' strategic planning, determining what products or services may be of interest to customers and the strategy to use in sales, communications and business development.

Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to marketing theory, marketing mixes and current issues and future trends of marketing, while confronting a number of relevant issues, including branding, customer relationship management, digital marketing and green marketing.

Accredited by the Chartered Institute of Marketing (CIM), this course is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.

Highlights

  • Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management.

  • Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

  • Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.

  • We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

  • Working with the University of London, we also offer an online MSc Marketing.

Jobs & Career Perspectives

15 months after graduation, graduates of this course were asked about what they do and, if they are working, about their current job and their perspectives.

Current jobs

Required skill level of job after 15 months

Jobs of graduates of this course (15 months after graduation)

Example below based on all graduates of Marketing MSc at Birkbeck, University of London

20% Process, plant and machine operatives
10% Engineering professionals
10% Elementary occupations
10% Engineering professionals
5% Managers, directors and senior officials
5% Science, engineering and technology associate professionals
5% Skilled trades occupations
5% Process, plant and machine operatives
5% Managers, directors and senior officials
5% Elementary occupations

Entry Requirements / Admissions

Requirements for international students / English requirements

IELTS academic test score (similar tests may be accepted as well)

    • 6.5
    • Mphil / PhD

Get advice on which foundation courses are best for you to still study Marketing, MSc, if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.

Costs

Tuition Fees Marketing MSc

England UK £7425 year 1
Northern Ireland £7425 year 1
Scotland £7425 year 1
Wales £7425 year 1
International £11610 year 1

Average student cost of living in London

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

University Rankings

Positions of Birkbeck, University of London in top UK and global rankings.

See all 17 university rankings of Birkbeck, University of London

About Birkbeck, University of London

Birkbeck, University of London (BBK) was established in 1823, and takes a different stance towards admissions than many other universities. Applicants are encouraged by BKK to apply even if they don’t possess the traditional qualifications normally required, as applications here are also considered based on an assessment of your knowledge on the subject, and any work experience you might have. Being located in the very centre of London, students will have all the advantages of the city’s public transport connections, as well as the chance to live in such a diverse and vibrant city with all that it offers.

List of 197 Bachelor and Master Courses from Birkbeck, University of London - Course Catalogue

Student composition of Birkbeck, University of London

undergraduates:
4800
postgraduates:
2810
Total:
7610
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Where is this programme taught

Main Site
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