Birmingham City University
Public Relations and Media with Foundation Year BA (Hons)
Birmingham City University

Key Course Facts

Course Description

This four year programme has been specifically designed to allow students who do not initially meet the entry requirements for a three year degree, to undertake additional level 3 study designed to ensure they are successful on their chosen degree programme.

After successful completion of your foundation year, you will have the flexibility to switch (should you wish to change direction) onto a number of related undergraduate degree programmes within Birmingham School of Media.

Intimately linked to industry, the Public Relations pathway provides you with the skills and knowledge that today’s PR professionals need in a fast-moving media environment.

The course is recognised by the Chartered Institute of Public Relations (CIPR) and provides plenty of opportunities to build contacts with some of the UK’s leading PR organisations, working on genuine campaigns and pitching ideas to clients.

What's covered in the course?

Combining practical skills and industry insights, PR and Media offers a truly unique blend of communication perspectives that will put you in the very best position to pursue a PR career.

Turn your ideas into a reality and be brave with your approach to your work; in PR, there is no such thing as a bad idea, there is always potential and this course will help you realise yours.

Informed by the working approaches of top PR, communication and digital teams across the UK and beyond, this course will develop your understanding, awareness and appreciation of PR as a concept and a discipline. You’ll become a critical media consumer and you’ll draw upon your own areas of interest to assess influence and impact in action. You’ll turn this knowledge into your own creative campaigns, so from the moment you begin, you will be able to build an impressive production portfolio that will make you stand out from the recruitment crowd.

How you will learn

Effective communication is a two-way process and this is at the heart of our teaching and learning approach. Our modules are delivered through engaging seminars and workshops, with an array of guest speakers, case studies and projects for you to sink your teeth into. You’ll have the freedom to develop ideas, creative solutions and presentations, and we’ll have critical debates about current issues and stories impacting on the industry and in the news as the course progresses. You have a say and can inform the direction of workshops and assignments based upon your personal passions. Prepare to have an opinion!

We’ll also give you the opportunity to hone keen writing skills for a multitude of audiences and purposes, making you more job-ready than many other graduates.

Join a course recognised by the Chartered Institute of Public Relations, closely linked to industry and with the support of a mentor scheme with practitioners across the region.

You will be taught by respected PR professionals and academics, who have managed successful PR agencies and run exciting award-winning client campaigns. The lecturing team delivers a balance of critical understanding and effective delivery but of course in PR, it’s not just what you know, it’s who you know. Rest assured our expert team is very well connected, with renowned theorists, the CIPR and a multitude of communication organisations and professionals.

We will prepare you for a fast-paced, rewarding career in PR. You’ll gain valuable experience through regular industry networking opportunities which will help you make contacts, build confidence and put your skills into practice.

A real highlight in your diary will be our renowned PR Students’ Conference, a major annual event, respected and supported by industry that showcases student achievements to PR professionals – just look at #MidsPRConf to see the conversations we started at the most recent conference.

Entry Requirements / Admissions

Qualification requirements

Grade combinations between 112 - 128 points considered when combined with other Level 3 qualifications including AS and Extended Project to achieve 112 - 128 points. (Subject grades achieved at AS level and then taken at A2 do not count).

English language requirements

test Grade Additional Details
IELTS (Academic) 6

overall with no less than 5.5 in any level

Get advice on which foundation courses are best for you to still study Public Relations and Media with Foundation Year, BA (Hons), if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.

Costs

Tuition Fees Public Relations and Media with Foundation Year BA (Hons)

EU £9250 year 1
England UK £9250 year 1
Northern Ireland £9250 year 1
Scotland £9250 year 1
Wales £9250 year 1

Average student cost of living in the UK

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

How to apply

Application deadline:

January 1, 2025

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Possible Entry Points:

  • Foundation

University Rankings

Positions of Birmingham City University in top UK and global rankings.

See all 15 university rankings of Birmingham City University

About Birmingham City University

Founded in 1853, Birmingham City University (BCU) is located in the city of Birmingham, England. The student population of this institution is made up of students from over 80 nationalities, which allows newly arrived foreign students to quickly feel welcome and at home. State-of-the-art facilities and resources await students on all courses, including the latest Engineering technology, 3D Printing studios, and Horology Workshops, just to name a few. BCU maintains a reputation for having a selective admissions process, so all applicants are recommended to prepare for their interview thoroughly.

List of 310 Bachelor and Master Courses from Birmingham City University - Course Catalogue

Student composition of Birmingham City University

undergraduates:
20675
postgraduates:
5010
Total:
25685
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Where is this programme taught

Parkside Building Campus
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