Advertising MA

Bournemouth University

Course modalities offered

Key Course Facts

Student Satisfaction	77%
Salary after 15 months	£26000
Unemployment Rate	15% unemployed Proportion of students of this particular course unemployed and not studying 15 months after their course ended. Source: Longitudinal Education Outcomes (LEO) by UK Department for Education Dec 20, 2022
Student Dropout Rate	20% Proportion of students of Advertising MA who are not continuing into their following year of study or have not been awarded a qualification in either of the two comparison years. Source: Unistats by Higher Education Statistics Agency (HESA) Oct 10, 2023
Tuition Fees	£11000 Tuition (UK) £17500 Tuition (International) Tuition fees per year for Advertising MA at Bournemouth University UCAS course summary. Source: UCAS Dec 4, 2023
Duration	2 years - Part-time
Campus	On campus - Talbot Campus
Degree	Master of Arts, MA
Subject	Advertising, Publicity Studies

Student Satisfaction	77%
Salary after 15 months	£26000
Unemployment Rate	15% unemployed Proportion of students of this particular course unemployed and not studying 15 months after their course ended. Source: Longitudinal Education Outcomes (LEO) by UK Department for Education Dec 20, 2022
Student Dropout Rate	20% Proportion of students of Advertising MA who are not continuing into their following year of study or have not been awarded a qualification in either of the two comparison years. Source: Unistats by Higher Education Statistics Agency (HESA) Oct 10, 2023
Tuition Fees	£11000 Tuition (UK) £17500 Tuition (International) Tuition fees per year for Advertising MA at Bournemouth University UCAS course summary. Source: UCAS Dec 4, 2023
Duration	1 years - Full-time
Campus	On campus - Talbot Campus
Degree	Master of Arts, MA
Subject	Advertising, Publicity Studies

Student Satisfaction	77%
Salary after 15 months	£26000
Unemployment Rate	15% unemployed Proportion of students of this particular course unemployed and not studying 15 months after their course ended. Source: Longitudinal Education Outcomes (LEO) by UK Department for Education Dec 20, 2022
Student Dropout Rate	20% Proportion of students of Advertising MA who are not continuing into their following year of study or have not been awarded a qualification in either of the two comparison years. Source: Unistats by Higher Education Statistics Agency (HESA) Oct 10, 2023
Tuition Fees	£11000 Tuition (UK) £17500 Tuition (International) Tuition fees per year for Advertising MA at Bournemouth University UCAS course summary. Source: UCAS Dec 4, 2023
Duration	16 Months - Full-time
Campus	On campus - Talbot Campus
Degree	Master of Arts, MA
Subject	Advertising, Publicity Studies

Student Satisfaction	77%
Salary after 15 months	£26000
Unemployment Rate	15% unemployed Proportion of students of this particular course unemployed and not studying 15 months after their course ended. Source: Longitudinal Education Outcomes (LEO) by UK Department for Education Dec 20, 2022
Student Dropout Rate	20% Proportion of students of Advertising MA who are not continuing into their following year of study or have not been awarded a qualification in either of the two comparison years. Source: Unistats by Higher Education Statistics Agency (HESA) Oct 10, 2023
Tuition Fees	£11000 Tuition (UK) £17500 Tuition (International) Tuition fees per year for Advertising MA at Bournemouth University UCAS course summary. Source: UCAS Dec 4, 2023
Duration	2 years - Part-time
Campus	On campus - Talbot Campus
Degree	Master of Arts, MA
Subject	Advertising, Publicity Studies

Admission advice for international students

Student Reviews

Below you can see course specific reviews of 25 graduates of Advertising MA and other courses in Anthropology at Bournemouth University for each of the survey questions in comparison to the average for all UK degree courses in Anthropology.

Overall student satisfaction

77 /100

25 total respondents

Primarily based on data from undergraduate degree students.

	Advertising MA and other Anthropology courses of Bournemouth University	Average review score among all Advertising courses in the UK
Explanations	96	93
Interesting courses	88	82
Intellectually stimulating	77	80
Challenged to do my best	78	84
Depth of concepts	82	87
Builds on previous learnings	86	87
Joined ideas from different topics	78	86
Balance directed/independent study	80	80
Applicability of course content	77	84
Clear criteria in markings	92	81
Fair assessment	96	84
Tests reflected your learning	73	87
Timely feedback	74	92
Helpful feedback	73	79
Approachability of teachers	100	88
Support from teachers	84	86
Organisation of courses	58	78
Communication of changes	87	82
IT facilities	89	80
Library	88	88
Course specific resources	87	85
Student feedback opportunities	84	86
Student feedback valued	88	84
Student's feedback acted upon	70	72
Work of student union	70	74
Mental wellbeing services	75	73
Overall satisfaction	77	77

Source: National Student Survey NSS 2023. The Overall student satisfaction data point is from 2022 (latest available year). The Office for Students made the unfortunate decision to discontinue collecting overall student satisfaction data points per course.
All Anthropology courses of Bournemouth University

The NSS is commissioned by the Office for Students

Salary

Salary of Graduates in CAH15

Important: Salary data below is not course specific, but contains data of all students of Anthropology at the university. Due to data collection methodology, salary data is mainly based on data related to undergraduate students.

	15 months after graduation	3 years after graduation	5 years after graduation
Median salary	£26000	£19500	£24000
25-75 percentile range	£23000 - £30000	£16500 - £23000	£19000 - £27500

Source: HESA - Graduate Outcomes Survey Oct 10, 2023
All History and Archaeology courses of Bournemouth University

Salary of all UK Graduates of CAH15

	15 months after graduation	3 years after graduation	5 years after graduation
Median salary	£23516	£21086	£25186
25-75 percentile range	£20611 - £27195	£15914 - £26736	£19208 - £32667

Source: Longitudinal Education Outcomes (LEO) by UK Department for Education Dec 20, 2022
All CAH15 courses in the UK

Course Description

Interested in making a difference in the world and pursuing a personally rewarding career? This course will allow you to develop the skills needed to lead brands in meeting the demands of consumers to address urgent social and environmental challenges.

Why choose MA Advertising at BU?

Develop your knowledge and skills by working on live briefs set by our network of advertising agencies
Develop and enhance your ability to devise, articulate and interrogate ideas
Gain an in-depth understanding of - and the ability to respond to - the issues and challenges currently facing the industry
Learn to see strategy as a powerful creative practice
Make contacts and connections with our network of agencies and leading speakers from industry
Enter the Data & Marketing Association (DMA) Talent Marketing Challenge and attend creative and data workshops held throughout the year.

Course accreditation

The course offers you the opportunity to achieve the IPA (Institute of Practitioners in Advertising) Foundation Certificate: the base-level qualification for anyone who wants to work in an IPA member agency.

It is also accredited by the IDM (Institute of Data and Marketing), entitling you to take the Certificate in Digital Marketing exam and to apply to the summer school in which you'll spend a week in June working (and networking) with agencies. You are also entitled to enter the DMA Talent Marketing Challenge and to attend creative and data workshops held throughout the year.

Accreditation by the Chartered Institute for Archaeologists (CIfA), working in partnership with University Archaeology UK (UAUK), recognises academic programmes which provide students with appropriate workplace skills relevant to both a career in the historic environment and CIfA membership at Practitioner grade.

Jobs & Career Perspectives

15 months after graduation, graduates of this course were asked about what they do and, if they are working, about their current job and their perspectives.

What graduates are doing after 15 months

	All Bournemouth University graduates of undergraduate studies in Anthropology	All UK graduates of undergraduate studies in CAH15
Total respondents	15	160
Unemployed	15%	7%
Studying	10%	3%
Working	65%	80%
Both studying and working	5%	6%
No information	5%	3%

Source: HESA - Graduate Outcomes Survey Oct 10, 2023
All Anthropology courses of Bournemouth University

Current jobs

Job in line with future plans

Utilise skills from studies

Work is meaningful

	Agree or strongly agree	Disagree
Job in line with future plans	50%	50%
Utilise skills from studies	30%	70%
Work is meaningful	60%	40%

Source: HESA - Graduate Outcomes Survey Oct 10, 2023
All courses of Bournemouth University

Required skill level of job after 15 months

% Skilled jobs

	% Skilled jobs
Highly-skilled jobs	40%
Non highly-skilled jobs	45%
Skill level unknown or unclassified	10%

Source: HESA - Graduate Outcomes Survey Oct 10, 2023
All Anthropology courses of Bournemouth University

Jobs of graduates of this course (15 months after graduation)

Example below based on all graduates of Advertising MA at Bournemouth University

20%	Finance Professionals
20%	Administrative occupations
15%	Elementary occupations
15%	Business and public service associate professionals
10%	Sales occupations
5%	Business, Research and Administrative Professionals
5%	Secretarial and related occupations
5%	Information Technology Professionals
5%	Customer service occupations

Source: Unistats by Higher Education Statistics Agency (HESA) Oct 10, 2023

Grading & Study Time

Assessment Methods

Study Time Distribution

Assessment Methods
	Coursework	Percentage of assessment by practical exams	Written exams

Study Time Distribution
	Scheduled learning and teaching	Guided independent study	Placements
year 1	25%	75%	0%
year 2	32%	68%	0%
year 3	14%	86%	0%

Entry Requirements / Admissions

UCAS Tariff of Accepted Students for this course

Average UCAS Tariff Score 104

Tariff score	% Students accepted for this course
<48	10
48-63	0
64-79	15
80-95	10
96-111	40
112-127	10
128-143	10
144-159	10
160-175	0
176-191	0
192-207	0
208-223	0
224-239	0
>240	0

Source: Unistats by Higher Education Statistics Agency (HESA) Oct 10, 2023
This particular course

Requirements for international students / English requirements

IELTS academic test score (similar tests may be accepted as well)

- 7.0
- Bachelors
- 7.0
- Masters
- 6.5
- Graduate Degrees
- 6.5
- Undergraduate Degrees

Get advice on which foundation courses are best for you to still study Advertising, MA, if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.

A Bachelors Honours degree with 2:2, or equivalent. If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.5 in writing and 6.0 in each component of speaking, listening and reading.

Costs

Tuition Fees Advertising MA

England UK	£11000	year 1
Northern Ireland	£11000	year 1
Scotland	£11000	year 1
Wales	£11000	year 1
Channel Islands	£11000	year 1
Ireland	£11000	year 1
EU	£17500	year 1
International	£17500	year 1

Additional fee information

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. Fees during your placement year (if applicable): £1,850.

Visit Bournemouth University's website for full details

Source: UCAS Dec 4, 2023

Average student cost of living in the UK

Rent	£518
Water, gas electricity, internet (at home)	£50
Supermarket shopping	£81
Clothing	£35
Eating out	£33
Alcohol	£27
Takeaways / food deliveries	£30
Going out / entertainment (excl.alcohol, food)	£24
Holidays and weekend trips	£78
Transport within city	£17
Self-care / sports	£20
Stationary / books	£13
Mobile phone / internet	£13
Cable TV / streaming	£7
Insurance	£51
Other	£95

Average student cost of living	£1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

Source: Own research based on surveys and university data

University Rankings

Positions of Bournemouth University in top UK and global rankings.

Rankings of Bournemouth University in related subject specific rankings.

Business

- #30
- #37
Marketing

CUG The Complete University Guide - By Subject
[Published 08 June, 2023]

See all 26 university rankings of Bournemouth University

About Bournemouth University

Established in 1976, Bournemouth University is located in the coastal town of Poole, South West England. Just 20 minutes away from Bournemouth Beach by bicycle, this university has earned itself numerous awards as both a provider of education and of employment. Apart from their reputable courses and programmes that they offer, Bournemouth University gives particular importance to their more than 130 student clubs on-site, which they believe are essential for keeping students happy, as well as giving them the means to add new skills and experiences to their resumes. Bournemouth University has plenty of restaurants, bars, and retail options nearby and the location is great for those who enjoy strolls near the seaside and a pleasant and different social life.

List of 205 Bachelor and Master Courses from Bournemouth University - Course Catalogue

Student composition of Bournemouth University

Total number of students enrolled at Bournemouth University by level Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
undergraduates:: 12520
postgraduates:: 2740
Total:: 15260

Number of students enrolled in courses of subject “Advertising”: 3920 Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022

Source: Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022

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Advertising MA

Bournemouth University

Key Course Facts

Student Reviews