Corporate Brand Management MSc
Brunel University
Key Course Facts
Course Description
In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.
You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.
Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.
You have the option of taking either a year-long or six to twelve week work placement option to help you enhance your skills and boost your career prospects while you study. We were one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as you can put your learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from your placement employer once you’ve graduated.
Accredited by the Chartered Institute of Marketing (CIM), this course offers the option to study the CIM Certificate in Professional Marketing alongside your degree.
Topics covered on the degree include corporate and product brand identity, corporate and product brand image and reputation, corporate marketing, and corporate communications. You will also study marketing communications and strategy from a corporate branding perspective.
Entry Requirements / Admissions
Requirements for international students / English requirements
IELTS academic test score (similar tests may be accepted as well)
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- 6.5
- All other courses
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- 6.5
- Graduate Degrees Arts, Social Sciences, Education and Social Work
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- 7.0
- Graduate Degrees Law
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- 6.0
- Graduate Degrees Science, Technology and IT
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- 6.5
- Undergraduate Degrees Arts, Social Sciences, Education and Social Work
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- 6.5
- Undergraduate Degrees Law
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- 6.0
- Undergraduate Degrees Science, Technology and IT
A 2.2 (or above) UK Honours degree or an equivalent internationally recognised qualification in or a related or non-related subject. Work experience is not required.
Costs
Average student cost of living in the UK
Rent | £518 |
Water, gas electricity, internet (at home) | £50 |
Supermarket shopping | £81 |
Clothing | £35 |
Eating out | £33 |
Alcohol | £27 |
Takeaways / food deliveries | £30 |
Going out / entertainment (excl.alcohol, food) | £24 |
Holidays and weekend trips | £78 |
Transport within city | £17 |
Self-care / sports | £20 |
Stationary / books | £13 |
Mobile phone / internet | £13 |
Cable TV / streaming | £7 |
Insurance | £51 |
Other | £95 |
Average student cost of living | £1092 |
London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.
University Rankings
Positions of Brunel University in top UK and global rankings.
See all 32 university rankings of Brunel University
About Brunel University
Established in 1957, Brunel University is located in the large town of Uxbridge, in suburban London. Thanks to its location, Brunel University has numerous public transport connections to London, which students make use of for expanding their options when it comes to work experience placements. The admission rate is lower than in many universities, so applicants should prepare their personal statements and interviews well when applying to enrol here.
List of 270 Bachelor and Master Courses from Brunel University - Course Catalogue
Student composition of Brunel University
-
Total number of students enrolled at Brunel University by level Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
- undergraduates:
- 11215
- postgraduates:
- 4730
- Total:
- 15945
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Number of students enrolled in courses of subject “Business and Management”: 2980 Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
Where is this programme taught
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