Marketing Management BSc BSc (Hons)
Brunel University
Key Course Facts
Course Description
Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business.
Brunel’s Marketing Management BSc offers you the chance to explore the principles and practices of modern day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services.
As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that today’s companies face.
You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement).
A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management.
There is the option to take a year’s work placement between your second and third year which could see you working in the marketing department of a leading brand or organisation. This is an excellent opportunity to gain experience and make valuable contacts for your future career. Find out more on our work placement year page.
You may also obtain the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing while you study through the CIM Gateway, as this is a CIM accredited course. The CIM is the leading professional body for marketers worldwide and CIM qualifications are highly regarded by potential employers.
Our Marketing Management BSc is also accredited by the Chartered Institute of Management Accountants (CIMA), which means you will gain exemptions from some of their professional papers if you wish to undertake further study towards being a chartered management accountant after you graduate.
Entry Requirements / Admissions
English language requirements
| test | Grade | Additional Details |
|---|---|---|
| IELTS (Academic) | 6.5 | with no less than 5.5 in each subsection |
| Institution's Own Test | with no less than 55% in each subsection |
|
| TOEFL (iBT) | 90 | with a minimum of: Reading - 18 Listening - 17 Speaking - 20 Writing - 17 |
| PTE Academic | 59 | with a minimum of 59 in all subscores |
Costs
Tuition Fees Marketing Management BSc BSc (Hons)
| Ireland | £9250 | year 1 |
|---|---|---|
| EU | £9250 | year 1 |
| England UK | £9250 | year 1 |
| Northern Ireland | £9250 | year 1 |
| Scotland | £9250 | year 1 |
| Wales | £9250 | year 1 |
| Channel Islands | £9250 | year 1 |
| International | £19330 | year 1 |
Average student cost of living in the UK
| Rent | £518 |
| Water, gas electricity, internet (at home) | £50 |
| Supermarket shopping | £81 |
| Clothing | £35 |
| Eating out | £33 |
| Alcohol | £27 |
| Takeaways / food deliveries | £30 |
| Going out / entertainment (excl.alcohol, food) | £24 |
| Holidays and weekend trips | £78 |
| Transport within city | £17 |
| Self-care / sports | £20 |
| Stationary / books | £13 |
| Mobile phone / internet | £13 |
| Cable TV / streaming | £7 |
| Insurance | £51 |
| Other | £95 |
| Average student cost of living | £1092 |
London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.
How to apply
Application deadline:
January 1, 2025
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Possible Entry Points:
- year 1 (Default entry point)
University Rankings
Positions of Brunel University in top UK and global rankings.
See all 32 university rankings of Brunel University
About Brunel University
Established in 1957, Brunel University is located in the large town of Uxbridge, in suburban London. Thanks to its location, Brunel University has numerous public transport connections to London, which students make use of for expanding their options when it comes to work experience placements. The admission rate is lower than in many universities, so applicants should prepare their personal statements and interviews well when applying to enrol here.
List of 270 Bachelor and Master Courses from Brunel University - Course Catalogue
Student composition of Brunel University
-
Total number of students enrolled at Brunel University by level Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
- undergraduates:
- 11215
- postgraduates:
- 4730
- Total:
- 15945
-
Number of students enrolled in courses of subject “Marketing”: 2980 Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
Where is this programme taught
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