De Montfort University
Advertising and Marketing Communications BA (Hons)
De Montfort University

Key Course Facts

Student Reviews

Below you can see course specific reviews for 20 graduates of Advertising and Marketing Communications BA (Hons) at De Montfort University for each of the survey questions in comparison to the average for all UK degree courses in Marketing.

Overall student satisfaction
74 /100
20 total respondents
The NSS is commissioned by the Office for Students

Salary

Salary of Graduates in Marketing

Important: Salary data below is not course specific, but contains data of all students of Marketing at the university. Due to data collection methodology, salary data is mainly based on data related to undergraduate students.

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £24000 £23500 £28000
25-75 percentile range £23000 - £28000 £19500 - £29500 £22000 - £36000


Salary of all UK Graduates of Marketing

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £24966 £23942 £28323
25-75 percentile range £21977 - £27977 £19374 - £29472 £22352 - £36875

Course Description

This course is aimed at preparing you for a career in a wide range of marketing communications disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.

It provides a solid theoretical underpinning of marketing as a discipline and how organisations use it, this programme will build upon contemporary techniques to provide knowledge and skills that are directly relevant and applicable to employers and industry best practice.

Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM) and the Chartered Institute of Public Relations (CIPR), this programme provides live industry campaigns on which you can apply your learnings and demonstrate your creativity, on top companies and brands such as Pall-Ex, Aston Martin, Samsung and Next. With opportunities to participate in creative pitch competitions such as X-Culture and the CIM The Pitch, students from this course have reached the finals of these cross-university competitions every year for the last two years.

Taught by industry practitioners with real world experience, our lecturers have worked both agency and client-side at big name companies across business and consumer brands. You will also have the opportunity to take a placement year in industry, with previous students having secured placements at the likes of Bosch and Samsung.

Key features:

  • DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.
  • This degree is recognised by the CIPR (Chartered Institute of Public Relations) allowing students the opportunity to become a member for only £35 a year, granting access to CPD materials, networking opportunities and activities to students interested in a career in communications.
  • Working in partnership with key industry partners like the Taylor Bennett Foundation and a raft of regional and national agencies, this degree provides students with an accurate picture of working in contemporary agencies.
  • Our DMU Works team offer support to help you gain the skills and qualities that today’s employers are looking for through placement opportunities with local, national and global companies. Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.
  • With the support of our careers and employability team, our graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer, Ocado and Vodafone, with graduates landing roles such as social media executive, junior creative executive, public relations account executive and marketing executive.
  • This course covers a wide variety of modular content, such as Principles of Marketing, Digital Marketing, Public Relations, Campaign Planning, Social Media and Influencer Marketing, with students often working on live campaign briefs provided by real companies.
  • Enjoy an international experience linked to your studies with our DMU Global programme. In the current environment, we are offering virtual experiences, for example with our own campus in Dubai. Previous trips have also included New York, Copenhagen, Paris, Athens, India, Berlin and San Francisco.

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.

Jobs & Career Perspectives

15 months after graduation, graduates of this course were asked about what they do and, if they are working, about their current job and their perspectives.

Current jobs

Required skill level of job after 15 months

Jobs of graduates of this course (15 months after graduation)

Example below based on all graduates of Advertising and Marketing Communications BA (Hons) at De Montfort University

60% Managers, directors and senior officials
15% Quality and Regulatory Professionals
5% Business and public service associate professionals
5% Business, Research and Administrative Professionals
5% Sales occupations
5% Information Technology Professionals

Grading & Study Time

We want to ensure you have the best learning experience possible and a supportive and nurturing learning community. That’s why we’re introducing a new block model for delivering the majority of our courses, known as Education 2030. This means a more simplified timetable where you will study one subject at a time instead of several at once. You will have more time to engage with your learning and get to know the teaching team and course mates. You will receive faster feedback through more regular assessment, and have a better study-life balance to enjoy other important aspects of university life. You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through 100% coursework (presentations, essays and reports) on this programme often in the form of real live briefs from companies.

Grading Distribution

Students of the course received the following grades

Entry Requirements / Admissions

UCAS Tariff of Accepted Students for this course

English language requirements

test Grade Additional Details
IELTS (Academic) 6

including a minimum of 5.5 in each component

Get advice on which foundation courses are best for you to still study Advertising and Marketing Communications, BA (Hons), if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.

Costs

Tuition Fees Advertising and Marketing Communications BA (Hons)

EU £15250 year 1
England UK £9250 year 1
Northern Ireland £9250 year 1
Scotland £9250 year 1
Wales £9250 year 1
International £15250 year 1
EU £15750 year 1
International £15750 year 1

Additional fee information

Please note that fees for subsequent years of study for continuing students are subject to an annual review. Any increase in fee will be in line with RPI-X (linked to the retail price index) and the fee cap set by the Government.

Average student cost of living in the UK

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

How to apply

Application deadline:

January 1, 2025

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Possible Entry Points:

  • year 1 (Default entry point)

University Rankings

Positions of De Montfort University in top UK and global rankings.

Rankings of De Montfort University in related subject specific rankings.

Business

    • #49 
    • #61 
    Marketing
    CUG The Complete University Guide - By Subject
    [Published 08 June, 2023]

See all 25 university rankings of De Montfort University

About De Montfort University

De Montfort University, abbreviated as DMU, was founded in 1896 in the small city of Leicester, East Midlands. This university enjoys particularly strong post-graduation employment statistics, which can be explained by their commitment to work experience placements for all students on any courses. International students are well taken care of here. They receive orientation courses intended to provide advice and guidance on living in the UK, and free English language classes are provided to bring all new students up to speed.

List of 117 Bachelor and Master Courses from De Montfort University - Course Catalogue

Student composition of De Montfort University

undergraduates:
19290
postgraduates:
4010
Total:
23300
  • DMU Vloggers: Arpith’s reasons to study at DMU
  • Joanna’s top five reasons to choose DMU
  • Welcome to Leicester
  • International student Prabhav talks about his time at DMU
  • DMU students from around the world

Where is this programme taught

Leicester Campus
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