Durham University
Marketing and Management BA (Hons)
Durham University

Course modalities offered

Key Course Facts

Student Reviews

Below you can see course specific reviews of 180 graduates of Marketing and Management BA (Hons) and other courses in Business Studies at Durham University for each of the survey questions in comparison to the average for all UK degree courses in Business Studies.

Overall student satisfaction
77 /100
180 total respondents

Primarily based on data from undergraduate degree students.

The NSS is commissioned by the Office for Students

Salary

Salary of Graduates in Business Studies

Important: Salary data below is not course specific, but contains data of all students of Business Studies at the university. Due to data collection methodology, salary data is mainly based on data related to undergraduate students.

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £33500 £29500 £38000
25-75 percentile range £27000 - £36000 £22500 - £38500 £28000 - £56500


Salary of all UK Graduates of Business Studies

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £25087 £24598 £28842
25-75 percentile range £21903 - £29746 £18567 - £31945 £21490 - £38869

Course Description

Drawing from the fields of psychology, sociology, anthropology, philosophy and economics, this varied and dynamic course helps you understand how consumers behave and how businesses use this insight to market their products and services.

Combining contemporary marketing with business management you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.

This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You have the option to complete the course in three years, add a placement year or spend a year abroad.

Year 1 provides a foundation of knowledge and skills in marketing and management. In subsequent years you will further develop your knowledge and skills in areas such as digital marketing, consumer behavioural science, branding, market research and communications. The wide range of optional modules give you the opportunity to focus your studies on areas of special interest such as retail marketing and social marketing.

The degree culminates in either a dissertation or project based on an area of marketing of your choice.

Accredited by the EFMD Quality Improvement System.

Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Jobs & Career Perspectives

15 months after graduation, graduates of this course were asked about what they do and, if they are working, about their current job and their perspectives.

Current jobs

Required skill level of job after 15 months

Jobs of graduates of this course (15 months after graduation)

Example below based on all graduates of Marketing and Management BA (Hons) at Durham University

40% Business and public service associate professionals
20% Skilled trades occupations
10% Welfare and housing associate professionals
5% Customer service occupations
5% Elementary occupations
0% Teaching Professionals
0% Sales occupations
0% Finance Professionals
0% Sales occupations
0% Business and public service associate professionals

Modules are assessed via a combination of examinations, written assignments and reports, investigative projects and presentations. The range of assessment methods is designed to assess your knowledge and understanding of the material, test your critical thinking skills, enhance your written and oral communication skills, and assess your ability to relate your learning to real-world issues. The final year marketing project or 12,000-word dissertation makes up one-third of your final-year marks.

Grading Distribution

Students of the course received the following grades

Entry Requirements / Admissions

UCAS Tariff of Accepted Students for Business Studies

Requirements for international students / English requirements

IELTS academic test score (similar tests may be accepted as well)

    • 6.5
    • All other courses
    • 4.5
    • Foundation
    • 6.5
    • Graduate Degrees
    • 6.5
    • Undergraduate Degrees
Get advice on which foundation courses are best for you to still study Marketing and Management, BA (Hons), if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.

Costs

Tuition Fees Marketing and Management BA (Hons)

Ireland £9250 year 1
Channel Islands £9250 year 1
EU £26250 year 1
England UK £9250 year 1
Northern Ireland £9250 year 1
Scotland £9250 year 1
Wales £9250 year 1
International £26250 year 1

Additional fee information

The tuition fees for 2024/25 academic year have not yet been finalised, they will be displayed here once approved.

Average student cost of living in the UK

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

University Rankings

Positions of Durham University in top UK and global rankings.

Rankings of Durham University in related subject specific rankings.

Business

    • #20 
    • #101 
    Business
    URAP University Ranking by Academic Performance - By Field
    [Published 22 July, 2023]

See all 37 university rankings of Durham University

About Durham University

Founded in 1832, Durham University (DU) is located in the cathedral city of Durham, North East England. DU takes pride in having numerous subject fields ranked among the best in the world according to QS, as well as having an exceptionally large course catalogue without compromising the quality that students can expect. Apart from the impressive academic opportunities on offer, students can also participate in numerous sports, music, and art-based extracurricular activities on-site.

List of 211 Bachelor and Master Courses from Durham University - Course Catalogue

Student composition of Durham University

undergraduates:
17140
postgraduates:
4365
Total:
21505
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Where is this programme taught

Durham City
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College allocation pending
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