Istituto Marangoni
Fashion Styling and Visual Merchandising BA (Hons)
Istituto Marangoni

Key Course Facts

Student Reviews

Below you can see course specific reviews of 40 graduates of Fashion Styling and Visual Merchandising BA (Hons) and other courses in Media Studies at Istituto Marangoni for each of the survey questions in comparison to the average for all UK degree courses in Media Studies.

Overall student satisfaction
70 /100
40 total respondents

Primarily based on data from undergraduate degree students.

The NSS is commissioned by the Office for Students

Salary

Salary of all UK Graduates of

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £22017 £19297 £23262
25-75 percentile range £19000 - £25033 £15218 - £24297 £17814 - £29255

Course Description

Fashion visual merchandising is the ‘art’ of presenting products in both physical and digital retail stores and environments, in order to attract, engage, and sell to the fashion consumer.

Participants fully understand the role and responsibilities of the visual merchandiser and fashion stylist through an in-depth study of the fashion retail market, looking at all types of retailing, brand positioning and the Omni channels of communication and selling, as well as creative techniques and new practices employed within the industry.

The three year Fashion Styling & Visual Merchandising course covers external communication strategies in window display: from styling a product, to communicating the brand message and identity through methods of graphic communication and technology. Methods of composition, colour theory, propping, and display dynamics are also taught and applied. Internal communication investigates the physical store design and layout, fixtures, use of POS and product presentation as well as, engaging the customer through experiential and sensory environment design, learning how to communicate brand message, sell a product, and evoke an emotive response to the customer through narrative and story telling.

Participants also create, develop and manage live photo shoots working to a design brief informed by top industry brands. They learn how to construct an immediately identifiable and recognisable style gained through the study of trends and fashion image; this is explored through photographic techniques in still-life set design, and specific merchandising choices in make-up, hair and accessories, relevant to the brand, product or look. As well as interpreting company briefs, participants are also encouraged to decode brand stereotypes and to think about image positioning from a different perspective, in order to discover unique selling points and create interest and desire with their target audience.

This fashion course provides a solid base in fashion styling and the fashion system, a model that embraces many aspects of the industry, not only in traditional business practices including brand identity, positioning and marketing, but also interpreting art and craft in fashion, consumer habits, and trends and influences in street style, trend spotting and photo blogging; creative research methods for product communication are key.

Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment of a brand or client’s lifestyle and legacy. Communication and presentation skills cover methods of ‘pitching’ a concept via visual skills in CAD and 3D design.

This course is part of the fashion styling study pathways. With fashion styling as the core subject, participants specialise in the chosen area of interest (visual merchandising), positioning themselves as an industry expert with a specific and highly sought after professional profile.

This course is also available as a BA (Hons) four year course (including placement sandwich year)- *.

Entry Requirements / Admissions

UCAS Tariff of Accepted Students for Media Studies

English language requirements

test Grade Additional Details
IELTS (Academic) 6

Minimum 5.5 in each element

Get advice on which foundation courses are best for you to still study Fashion Styling and Visual Merchandising, BA (Hons), if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.

Costs

Tuition Fees Fashion Styling and Visual Merchandising BA (Hons)

Ireland £16600 year 1
EU £24400 year 1
England UK £16600 year 1
Northern Ireland £16600 year 1
Scotland £16600 year 1
Wales £16600 year 1
Channel Islands £16600 year 1
International £24400 year 1

Additional fee information

Enrolment fee £ 3,300

Tuition fee UK £ 13,300

Tuition fee International £ 21,100

Average student cost of living in London

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

How to apply

Application deadline:

January 1, 2025

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Possible Entry Points:

  • year 1 (Default entry point)

About Istituto Marangoni

Istituto Marangoni International is a privately-run institution which was founded in 1935 in Milan. The school currently offers programs in numerous major cities, among them the city of London. The courses offered range from 1-to-3 year basic programs, and a 1-year Master’s program in the fields of Fashion and Design.

List of 30 Bachelor and Master Courses from Istituto Marangoni - Course Catalogue

Student composition of Istituto Marangoni

undergraduates:
690
postgraduates:
310
Total:
1000
  • Istituto Marangoni Campus London
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Where is this programme taught

Main Site
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