Istituto Marangoni
Visual Design BA (Hons)
Istituto Marangoni

Key Course Facts


Salary of all UK Graduates of

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £22025 £20113 £23568
25-75 percentile range £19981 - £25071 £15144 - £24676 £17604 - £29974

Course Description

Todays graphic designers not only work with technical image, they consider the look and feel of the design, they understand the message they need to communicate and their audience; visual designers take on a 360° view of the creative design process.

This three year course investigates visual design communication by working on innovative ideas in graphic design and new media for all fields of the creative industries. Studying a complex mix of technical design skills covering the most important digital software, drawing and design elements of typography and lettering, colour, print, layout composition and visual hierarchy, packaging and signage, participants also tackle the theories of perception and Gestalt, contemporary realities and sociocultural scenarios, creating meaningful designs in a technological and emotionally charged world. They learn how to communicate through visual language and storytelling, including video and new media (web design, blog, social platforms), focusing on visual communication as a strategic lever; creating a new approach in brand identity, sequential imaging in advertising, or innovative ideas in publishing and online magazines.

By studying marketing strategies, communication methodology, cultural anthropology and the techniques of media, participants learn how to give a balanced and functional voice to a company, product, or service, applying creative solutions to marketing concepts in order to sell or promote products or ideas through design. They understand the importance of researching and selecting a unique and distinguishing style for different clients and brands in order to uphold brand identity and communicate a message.

The study of video, animation, interaction and motion graphics is fundamental in today’s contemporary visual arena. Video is a powerful tool that can transform the aesthetic codes of companies or brands, creating a strong visual identity determining the success of a product or service, expanding the brand influence and focalising its position in the marketplace or in society. Participants experience ‘real world’ project development in a professional setting collaborating in industry projects with companies looking for original and innovative contributions. Throughout the project they receive feedback and guidance, while communication skills provide a professional approach in the negotiation and presentation of ideas to companies and new clients.

A final graduation showcase event gives participants the opportunity to exhibit their work and network with important industry players and journalists, completing their final year with the skills to begin a successful career in visual design.

Entry Requirements / Admissions

UCAS Tariff of Accepted Students for Design Studies

English language requirements

test Grade Additional Details
IELTS (Academic) 6

Minimum 5.5 in each element

Get advice on which foundation courses are best for you to still study Visual Design, BA (Hons), if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.


Tuition Fees Visual Design BA (Hons)

Ireland £14100 year 1
EU £19300 year 1
England UK £14100 year 1
Northern Ireland £14100 year 1
Scotland £14100 year 1
Wales £14100 year 1
Channel Islands £14100 year 1
International £19300 year 1

Additional fee information

Enrolment fee £ 3,300

Tuition fee UK £ 10,800

Tuition fee International £ 16,000

Average student cost of living in London

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

How to apply

Application deadline:

January 1, 2025

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Possible Entry Points:

  • year 1 (Default entry point)

About Istituto Marangoni

Istituto Marangoni International is a privately-run institution which was founded in 1935 in Milan. The school currently offers programs in numerous major cities, among them the city of London. The courses offered range from 1-to-3 year basic programs, and a 1-year Master’s program in the fields of Fashion and Design.

List of 30 Bachelor and Master Courses from Istituto Marangoni - Course Catalogue

Student composition of Istituto Marangoni

  • Istituto Marangoni Campus London
  • I'M Alumni Collections ®evolution 2019 • The third edition
  • I'M Alumni • Istituto Marangoni
  • I'M Alumni Collections ®evolution • Interview with Tianyi Li
  • I'M ALUMNI • Alessandro Caccamo story

Where is this programme taught

Main Site
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