Advanced Marketing Management MRes

Lancaster University

Marketing is the dynamic core of business and can be a force for strategic change. However, what does it take to create a marketing visionary? How do you ensure communications flow across global business landscapes?

The MRes Advanced Marketing Management programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.

Our core modules provide broader marketing management knowledge. You then choose options to support your passions. Client interaction is integral to teaching. We encourage collaborative skill building such as group work, group contracting and away days. Your dissertation can be library-based. Or you can choose to solve a problem for a key partner company such as Microsoft, a social entrepreneur or a media organisation.

You will develop an understanding of management nuances and gain a higher level of professional insight. You will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and to solve social challenges.

As part of the UK’s longest-established marketing faculty, this programme has been established for more than a decade, so you will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support with help navigating recruitment processes, CV development and career planning.

The MRes option follows the same programme as the MSc Advanced Marketing Management course to the dissertation. It then focuses on a research-led proposal to lead into PhD level study.

Course Content

Over the first two terms, you study two core modules:

• Marketing in Practice
• Researching Markets and Marketing

During your second term, you will also study the core Brand Management module along with two of the three specialisation pathways:

Responsible/Social Marketing pathway

• Critical Consumption
• Responsible Markets
• Ethics, Sustainability and Behaviours in Marketing Management

Global pathway

• Global Business Marketing
• Global Strategic Marketing
• Global Consumer Culture

Digital Pathway

• Understanding Online Consumer Engagement
• Content and SEO
• Campaigns, Insights and Analytics

In the third term, from May to July, you will work on a research-led proposal to lead into PhD level study.