Marketing with Psychology BSc (Hons)
Lancaster University
Key Course Facts
Student Reviews
Below you can see course specific reviews of 155 graduates of Marketing with Psychology BSc (Hons) and other courses in psychology (non-specific) at Lancaster University for each of the survey questions in comparison to the average for all UK degree courses in psychology (non-specific).
Primarily based on data from undergraduate degree students.
All psychology (non-specific) courses of Lancaster University
Salary
Salary of Graduates in psychology (non-specific)
Important: Salary data below is not course specific, but contains data of all students of psychology (non-specific) at the university. Due to data collection methodology, salary data is mainly based on data related to undergraduate students.
15 months after graduation | 3 years after graduation | 5 years after graduation | |
---|---|---|---|
Median salary | £22500 | £19500 | £22500 |
25-75 percentile range | £20500 - £25000 | £16000 - £23500 | £18500 - £28500 |
All psychology (non-specific) courses of Lancaster University
Salary of all UK Graduates of psychology (non-specific)
15 months after graduation | 3 years after graduation | 5 years after graduation | |
---|---|---|---|
Median salary | £22985 | £21860 | £25769 |
25-75 percentile range | £20287 - £26430 | £16783 - £26635 | £19607 - £32439 |
All psychology (non-specific) courses in the UK
Course Description
BSc Marketing with Psychology is the degree for students who want to understand the application of psychology to business. It develops skills in both marketing and psychology allowing you to harness each in relation to the other. Psychological theories underpin a large part of marketing theory (consumer motivations and behaviours, for example) and these skills are highly valued by employers. As you progress through your degree, you have the opportunity to choose more and more of your modules, creating a degree that is unique to you, and that maximises your strengths.
Programme overview
If you are interested in the application of psychology in a business context, this degree gives you an in-depth understanding of human psychology and how consumers think, feel and make decisions, taught jointly by our Departments of Marketing and Psychology. You will be exposed to marketing and psychology-related topics, allowing you to develop a distinctive expertise in both fields of study.
In your first year, you will gain a solid foundation in psychology, key marketing concepts and techniques. You will also study another subject of your choice from Social Sciences, the Management School or another university department.
The second year sees you learn about areas such as Marketing Research, Cognitive Psychology, Marketing in the Supply Chain and Consumer Behaviour. You will also carry out market research projects with real clients, putting theory into practice and strengthening your professional consulting abilities.
Final year students learn Advanced Social Psychology, Strategic Marketing and Advanced Topics in Consumer Behaviour. You will also choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical & Creative Communications.
Across three years, you acquire in-depth knowledge and develop a solid understanding of the complementary and/or contrasting theoretical lenses between the two disciplines, working alongside both marketing and psychology majors.
Key Facts
Across three years, you acquire in-depth knowledge and develop a solid understanding of the complementary and/or contrasting theoretical lenses between the two disciplines, working alongside both marketing and psychology majors.
Programme outcomes
Experience in both marketing and psychology provides an excellent foundation for a career in marketing and market research. We are proud that past marketing graduates have progressed to senior positions in top agencies such as Ogilvy, Leo Burnett, and Grey Advertising.
Accredited by the EFMD Quality Improvement System.
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Jobs & Career Perspectives
15 months after graduation, graduates of this course were asked about what they do and, if they are working, about their current job and their perspectives.
All psychology (non-specific) courses of Lancaster University
Current jobs
All courses of Lancaster University
Required skill level of job after 15 months
All psychology (non-specific) courses of Lancaster University
Jobs of graduates of this course (15 months after graduation)
Example below based on all graduates of Marketing with Psychology BSc (Hons) at Lancaster University
15% | Business and public service associate professionals |
10% | Science, engineering and technology associate professionals |
10% | Administrative occupations |
10% | Managers, directors and senior officials |
10% | Elementary occupations |
5% | Leisure, travel and related personal service occupations |
5% | Finance Professionals |
5% | Media Professionals |
5% | Artistic, literary and media occupations |
5% | Information Technology Professionals |
Grading & Study Time
Entry Requirements / Admissions
UCAS Tariff of Accepted Students for psychology (non-specific)
All psychology (non-specific) courses of Lancaster University
Requirements for international students / English requirements
IELTS academic test score (similar tests may be accepted as well)
-
- 7.0
- Graduate Degrees
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- 6.5
- Undergraduate Degrees
Costs
Average student cost of living in the UK
Rent | £518 |
Water, gas electricity, internet (at home) | £50 |
Supermarket shopping | £81 |
Clothing | £35 |
Eating out | £33 |
Alcohol | £27 |
Takeaways / food deliveries | £30 |
Going out / entertainment (excl.alcohol, food) | £24 |
Holidays and weekend trips | £78 |
Transport within city | £17 |
Self-care / sports | £20 |
Stationary / books | £13 |
Mobile phone / internet | £13 |
Cable TV / streaming | £7 |
Insurance | £51 |
Other | £95 |
Average student cost of living | £1092 |
London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.
How to apply
Application deadline:
January 1, 2025
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Possible Entry Points:
- year 1 (Default entry point)
University Rankings
Positions of Lancaster University in top UK and global rankings.
Rankings of Lancaster University in related subject specific rankings.
Business
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- #3
- #19
-
- Business
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URAP University Ranking by Academic Performance - By Field
[Published 22 July, 2023]
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- #4
- #4
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- Marketing
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CUG The Complete University Guide - By Subject
[Published 08 June, 2023]
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- #6
- #31
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- Marketing
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[Published ]
See all 34 university rankings of Lancaster University
About Lancaster University
Lancaster University was established in 1964 and is located in the rural setting of Lancaster. The campus provides a series of amenities, including banks and a post office. Academically, all of this university’s courses and programmes are accredited and approved by MARP, ensuring that the curriculums delivered here are set at a high standard. In terms of facilities, students have access to a variety of study and recreational spaces intended to improve their wellbeing, such as Meditation and Tai Chi classes, and Woodland walks.
List of 452 Bachelor and Master Courses from Lancaster University - Course Catalogue
Student composition of Lancaster University
-
Total number of students enrolled at Lancaster University by level Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
- undergraduates:
- 12595
- postgraduates:
- 4065
- Total:
- 16660
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Number of students enrolled in courses of subject “Marketing”: 3880 Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
Where is this programme taught
Similar courses
Program | University | Student satisfaction | Unemployed | Dropout | Tuition (UK) | Tuition (International) | UCAS Tariff | City | ||
---|---|---|---|---|---|---|---|---|---|---|
Consumer Behaviour and Marketing with International Foundation Year - September Entry BSc (Hons) | University of Reading | 63% | 5% | 5% | £9250 | £22350 | 137 | Reading | On campus Full-time | |
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Marketing with Foundation Year BA (Hons) | University of Derby | 79% | 0% | 13% | £9250 | £14900 | 114 | Derby | On campus Full-time | |
Marketing with Foundation Year BA (Hons) | York St John University | 83% | 1% | 15% | £9250 | £14000 | 97 | York | On campus Full-time | |
Marketing and Philosophy & Ethics BA (Hons) | Liverpool Hope University | 90% | 5% | 15% | £9250 | £12500 | 111 | Liverpool | On campus Full-time | |
Fashion Management with Marketing BA (Hons) | Southampton Solent University | - | - | - | £9250 | £15000 £16125 | - | Southampton | On campus Full-time | |
Business Management and Marketing BA (Hons) | St Mary's University, Twickenham | 75% | 0% | 25% | £9250 | £16320 | 117 | Twickenham | On campus Full-time | |
Business and Marketing BA (Hons) | De Montfort University | 71% | 5% | 11% | £9250 | £15250 £15750 | 88 | Leicester | On campus Full-time | |
Business Management with Marketing with Placement and Foundation Year BSc (Hons) | Southampton Solent University | - | - | - | £9250 | £13020 £14000 | - | Southampton | On campus Full-time | |
Marketing and Management (with Study Abroad) BA (Hons) | University of Hull | 80% | 0% | 10% | £9250 | £15400 | 126 | Hull | On campus Full-time |
Ranking publishers
The University League Tables
- Published:
- 08 June, 2023
British Quacquarelli Symonds, UK
Urap
- Published:
- 22 July, 2023