Lancaster University
Marketing with Psychology BSc (Hons)
Lancaster University

Key Course Facts

Student Reviews

Below you can see course specific reviews of 155 graduates of Marketing with Psychology BSc (Hons) and other courses in psychology (non-specific) at Lancaster University for each of the survey questions in comparison to the average for all UK degree courses in psychology (non-specific).

Overall student satisfaction
78 /100
155 total respondents

Primarily based on data from undergraduate degree students.

The NSS is commissioned by the Office for Students

Salary

Salary of Graduates in psychology (non-specific)

Important: Salary data below is not course specific, but contains data of all students of psychology (non-specific) at the university. Due to data collection methodology, salary data is mainly based on data related to undergraduate students.

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £22500 £19500 £22500
25-75 percentile range £20500 - £25000 £16000 - £23500 £18500 - £28500


Salary of all UK Graduates of psychology (non-specific)

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £22985 £21860 £25769
25-75 percentile range £20287 - £26430 £16783 - £26635 £19607 - £32439

Course Description

BSc Marketing with Psychology is the degree for students who want to understand the application of psychology to business. It develops skills in both marketing and psychology allowing you to harness each in relation to the other. Psychological theories underpin a large part of marketing theory (consumer motivations and behaviours, for example) and these skills are highly valued by employers. As you progress through your degree, you have the opportunity to choose more and more of your modules, creating a degree that is unique to you, and that maximises your strengths.

Programme overview

If you are interested in the application of psychology in a business context, this degree gives you an in-depth understanding of human psychology and how consumers think, feel and make decisions, taught jointly by our Departments of Marketing and Psychology. You will be exposed to marketing and psychology-related topics, allowing you to develop a distinctive expertise in both fields of study.

In your first year, you will gain a solid foundation in psychology, key marketing concepts and techniques. You will also study another subject of your choice from Social Sciences, the Management School or another university department.

The second year sees you learn about areas such as Marketing Research, Cognitive Psychology, Marketing in the Supply Chain and Consumer Behaviour. You will also carry out market research projects with real clients, putting theory into practice and strengthening your professional consulting abilities.

Final year students learn Advanced Social Psychology, Strategic Marketing and Advanced Topics in Consumer Behaviour. You will also choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical & Creative Communications.

Across three years, you acquire in-depth knowledge and develop a solid understanding of the complementary and/or contrasting theoretical lenses between the two disciplines, working alongside both marketing and psychology majors.

Key Facts

Across three years, you acquire in-depth knowledge and develop a solid understanding of the complementary and/or contrasting theoretical lenses between the two disciplines, working alongside both marketing and psychology majors.

Programme outcomes

Experience in both marketing and psychology provides an excellent foundation for a career in marketing and market research. We are proud that past marketing graduates have progressed to senior positions in top agencies such as Ogilvy, Leo Burnett, and Grey Advertising.

Accredited by the EFMD Quality Improvement System.

Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Jobs & Career Perspectives

15 months after graduation, graduates of this course were asked about what they do and, if they are working, about their current job and their perspectives.

Current jobs

Required skill level of job after 15 months

Jobs of graduates of this course (15 months after graduation)

Example below based on all graduates of Marketing with Psychology BSc (Hons) at Lancaster University

15% Business and public service associate professionals
10% Science, engineering and technology associate professionals
10% Administrative occupations
10% Managers, directors and senior officials
10% Elementary occupations
5% Leisure, travel and related personal service occupations
5% Finance Professionals
5% Media Professionals
5% Artistic, literary and media occupations
5% Information Technology Professionals

Grading & Study Time

Entry Requirements / Admissions

UCAS Tariff of Accepted Students for psychology (non-specific)

Requirements for international students / English requirements

IELTS academic test score (similar tests may be accepted as well)

    • 7.0
    • Graduate Degrees
    • 6.5
    • Undergraduate Degrees
Get advice on which foundation courses are best for you to still study Marketing with Psychology, BSc (Hons), if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.

Costs

Average student cost of living in the UK

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

How to apply

Application deadline:

January 1, 2025

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Possible Entry Points:

  • year 1 (Default entry point)

University Rankings

Positions of Lancaster University in top UK and global rankings.

Rankings of Lancaster University in related subject specific rankings.

Business

    • #3 
    • #19 
    Business
    URAP University Ranking by Academic Performance - By Field
    [Published 22 July, 2023]
    • #4 
    • #4 
    Marketing
    CUG The Complete University Guide - By Subject
    [Published 08 June, 2023]
    • #6 
    • #31 
    Marketing

    [Published ]

See all 34 university rankings of Lancaster University

About Lancaster University

Lancaster University was established in 1964 and is located in the rural setting of Lancaster. The campus provides a series of amenities, including banks and a post office. Academically, all of this university’s courses and programmes are accredited and approved by MARP, ensuring that the curriculums delivered here are set at a high standard. In terms of facilities, students have access to a variety of study and recreational spaces intended to improve their wellbeing, such as Meditation and Tai Chi classes, and Woodland walks.

List of 452 Bachelor and Master Courses from Lancaster University - Course Catalogue

Student composition of Lancaster University

undergraduates:
12595
postgraduates:
4065
Total:
16660
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Where is this programme taught

Main Site
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