Marketing and Nutrition (with Foundation Year) BA (Hons)

Liverpool Hope University

This is a four year degree taught at our Hope Park campus. The Foundation Year aims to develop your skills so that after a year, you will be equipped with the necessary skills needed for studying the full BA Hons degree programme.

Marketing

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities that these technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

The degree is accredited by the Chartered Institute of Marketing (CIM) under their Graduate Gateway programme. This means that our graduates will receive significant exemptions from the institute’s professional membership examinations. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

Nutrition

Nutrition is an increasingly important discipline with a focus on understanding how diet helps maintain health and prevent disease. Nutritionists have a key role to play in a wide range of professional roles providing and implementing evidence-based nutritional guidelines, public health nutrition strategies, and developing the safe, healthy and sustainable foods of the future . Our Nutrition degree is focussed on developing the practical, professional and research skills needed to develop a successful career as a professional nutritionist (as well as for further study or professional careers in dietetics, public health or the commercial food industry). The curriculum includes a focus on the delivery of five core competencies: nutritional science; food chain; social and behavioural sciences; health and wellbeing; and professional conduct. You will be taught in our new Health Sciences building, which features specialist laboratories and equipment dedicated to the study of food, nutrition and health. You will learn from a highly committed team of research-active registered nutritionists with a range of practical experience, who are enthusiastic about both the academic subject and the quality of your student experience.

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.