Marketing and Social Policy (with Foundation Year) BA (Hons)

Liverpool Hope University

This is a four year degree taught at our Hope Park campus. The Foundation Year aims to develop your skills so that after a year, you will be equipped with the necessary skills needed for studying the full BA Hons degree programme.

Marketing

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities that these technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

The degree is accredited by the Chartered Institute of Marketing (CIM) under their Graduate Gateway programme. This means that our graduates will receive significant exemptions from the institute’s professional membership examinations. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

Social Policy

Our Social Policy degree is multidisciplinary in its approach and draws on ideas from sociology, economics, politics and geography. It explores a number of issues, child welfare, unemployment, and homelessness. Studying Social Policy at Liverpool Hope University allows you to explore the answers to questions such as should the state be the main provider of welfare and what roles should the private profit making or voluntary sectors have? How should scarce resources be allocated in society? How can we understand different approaches to welfare delivery across different historical periods in British society?

The degree draws on an experienced team of lecturers who are published in the field of social policy/social welfare and are experts in particular fields of the discipline. The School of Social Science is also a member of the national network of Social Policy course providers and benefits from engagement with national subject debates.

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.