Marketing Management MA
Liverpool Hope University
Key Course Facts
Course Description
The MA in Marketing Management fosters critical marketing thinking, based on leading edge theory. It will expand students’ marketing and management capabilities, in preparation for leading and directing organisations effectively in a rapidly changing, complex and increasingly digital and global economy.
Focusing on knowledge and skills development at both a strategic and operational level, key specialisms such as digital and social media marketing, strategic marketing, branding and marketing communications, consumer behaviour and marketing research are explored within an international context. Throughout the programme an understanding of the networked nature of marketing and business is developed and students are encouraged to cultivate innovative solutions to complex marketing management problems.
This programme will appeal to students from across the world who are looking to earn a highly relevant postgraduate qualification which acknowledges and engages with the political, economic and socio-cultural differences that are present in complex and dynamic global business environments. You will be exposed to new ways of approaching problems and issues faced by the modern business and learn how to apply marketing management theories practically and successfully to solve them.
The MA in Marketing Management has also been designed to assist professionals to capitalise on their previous experience and develop their capabilities to help take their career prospects to the next level. Student learning will be enhanced through our common core of Business Strategy. This seeks to challenge students to think about Business on a number of levels, develop their understanding of what it takes to direct organisations across the Business sectors and become more effective and efficient in the rapidly changing and complex global economy.
Entry Requirements / Admissions
Requirements for international students / English requirements
IELTS academic test score (similar tests may be accepted as well)
-
- 6.5
- Graduate Degrees
- At least 6.0 in Reading and Writing
-
- 6.0
- Undergraduate Degrees
- 6.0 in Reading and Writing and no individual score lower than 5.5
Costs
Average student cost of living in the UK
Rent | £518 |
Water, gas electricity, internet (at home) | £50 |
Supermarket shopping | £81 |
Clothing | £35 |
Eating out | £33 |
Alcohol | £27 |
Takeaways / food deliveries | £30 |
Going out / entertainment (excl.alcohol, food) | £24 |
Holidays and weekend trips | £78 |
Transport within city | £17 |
Self-care / sports | £20 |
Stationary / books | £13 |
Mobile phone / internet | £13 |
Cable TV / streaming | £7 |
Insurance | £51 |
Other | £95 |
Average student cost of living | £1092 |
London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.
University Rankings
Positions of Liverpool Hope University in top UK and global rankings.
See all 8 university rankings of Liverpool Hope University
About Liverpool Hope University
Liverpool Hope University, also known as Hope, was founded in 1844 on the outskirts of Liverpool. Hope is formally affiliated with the Christian-Ecumenical religion, and provides spaces to practice your faith, including the EDEN building and Hope Chapel. Applicants can expect to find 12 research centres here, 2 modern libraries with knowledgeable librarian staff, and all of the on-site amenities you would expect as a student. Whenever you need some time away from the campus in your free time, Liverpool’s vibrant City Centre is just a 40-minute bus ride away.
List of 1258 Bachelor and Master Courses from Liverpool Hope University - Course Catalogue
Student composition of Liverpool Hope University
-
Total number of students enrolled at Liverpool Hope University by level Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
- undergraduates:
- 4160
- postgraduates:
- 875
- Total:
- 5035
-
Number of students enrolled in courses of subject “Marketing”: Academic year - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
Where is this programme taught
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