London Metropolitan University
Advertising, Marketing Communications and Public Relations BA (Hons)
London Metropolitan University

Course modalities offered

Key Course Facts

Course Description

Why study this course?

Designed to equip you for a successful career in marketing communications and public relations, this undergraduate degree explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice. Studying in London means you'll be immersed in one of the world's most important centres for advertising, communications and public relations with plenty of opportunities for industry experience. You'll also have the opportunity to gain accreditation from professional bodies such as the Chartered Institute of Marketing (additional costs apply).

We're ranked fourth in the country and best in London for publicity studies according to the National Student Survey 2020.

More about this course

This undergraduate course is taught in the heart of London – one of the world’s most important centres for advertising, communications and public relations. You’ll be well placed to undertake work placements in the industry, which will be available as credited modules during your degree.

This career-oriented course explores the drivers and dynamics of the marketing industry, covering the key elements of modern advertising, marketing communications and public relations. You’ll learn techniques and approaches that will help you balance the often conflicting demands of an organisation’s stakeholders, enabling you to deliver clear and consistent results.

The course will give you a clear foundation in both theory and practice, and focuses on helping you develop transferable skills. You’ll have the option to specialise in areas that interest you, with modules in copywriting, brand management and media relations available.

As well as gaining valuable real-world experience through work placements, you’ll also have the opportunity to study abroad as part of your degree.

What our students say

"It's not been just a degree, it's actually been an experience. It's been an adventure."

Christopher Bird, former student

"All of the modules were very rewarding and I found them extremely enjoyable. During the course of my degree I found myself revelling in marketing and the creative side but, saying this, I still thoroughly enjoyed all modules."

Natalie Lewkowicz, former student

Student Reviews

Below you can see course specific reviews for 15 graduates of Advertising, Marketing Communications and Public Relations BA (Hons) at London Metropolitan University for each of the survey questions in comparison to the average for all UK degree courses in Advertising.

Overall student satisfaction
61 /100
15 total respondents
The NSS is commissioned by the Office for Students

Salary

Salary of all UK Graduates of Advertising

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £21990 £22945 £27244
25-75 percentile range £18996 - £24930 £18346 - £28384 £21206 - £35165

What You Will Learn

Programme content: As a student of Advertising, Marketing Communications and Public Relations, BA (Hons) you will study the following course modules.

Year 1

Year 2

Year 3

Grading & Study Time

Assessment Methods

Study Time Distribution



You'll be assessed through reports, essays, exams, group work and individual portfolio work.

Entry Requirements / Admissions

Minimum Required UCAS Tariff

UCAS Tariff of Accepted Students for this course

Qualification requirements

Typical offer CCC (96 UCAS points from two or more A levels) from business-related subjects.

A minimum of 99 UCAS points with at least 78 points at higher level in business-related subjects, plus English and Maths standard level at grade C.

You should have 60 credits overall in a business-related subject with 45 credits at Level 3 (with a minimum of 30 credits at Merit) and Communications and Maths units passed at Level 2. QAA accredited course required.

A minimum of 15 points at the higher level and a minimum of 4 points in English and Maths at standard level.

In a business-related subject.

You will also need a further 48 UCAS points from two A levels (or equivalent) in business, humanities, social science, languages or science subjects.

We accept a broad range of equivalent level qualifications, please check the UCAS tariff calculator or contact us if you are unsure if you meet the minimum entry requirements for this course. We encourage applications from international/EU students with equivalent qualifications. We also accept mature students with diverse backgrounds and experiences.

Requirements for international students / English requirements

IELTS academic test score (similar tests may be accepted as well)

    • 6.5
    • Graduate Degrees
    • 6.0
    • Undergraduate Degrees

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For up to date English language requirements ple
Do you not fulfill the minimum requirements in terms of UCAS score, A levels, or English language requirements?
Get advice on which foundation courses are best for you to still be able to join Advertising, Marketing Communications and Public Relations, BA (Hons).

Costs

Tuition Fees Advertising, Marketing Communications and Public Relations BA (Hons)

England UK £9250 year 1
Northern Ireland £9250 year 1
Scotland £9250 year 1
Wales £9250 year 1
EU £15576 year 1
International £15576 year 1
Channel Islands £15576 year 1
Ireland £15576 year 1

Additional fee information

These fees are for the 2022/23 academic year. Fees for new and returning students may change each year by an amount set under the government’s regulation. For further information about our undergraduate fees, please visit: https://www.londonmet.ac.uk/applying/funding-your-studies/undergraduate-tuition-fees/

Please note, in addition to the tuition fee there may be extra costs for things such as equipment, materials, printing, textbooks, trips or professional body fees. There may also be other activities that are not formally part of your course and not required to complete your course, but that you may find helpful for example, optional field trips. The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Average student cost of living in London

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

How to apply

Application deadline:

January 1, 2024

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Possible Entry Points:

  • year 1 (Default entry point)

University Rankings

Positions of London Metropolitan University in top UK and global rankings.

Rankings of London Metropolitan University in related subject specific rankings.

Business

    • #71 
    • #90 
    Business, Management & Marketing
    The Guardian UK University League Tables by Subject
    [Published ]
    • #75 
    • #88 
    Marketing
    CUG The Complete University Guide - By Subject
    [Published 13 June, 2022]

See all university rankings of London Metropolitan University

What students say about studying Advertising in the UK?

  • BA Advertising and Marketing: Student placement
  • A Day In The Life Of An Advertising Student
  • Why YOU should major in advertising

About London Metropolitan University

Founded in 1848, London Metropolitan University is located in the urban setting of North London. LMU is just a 40-minute walk to Camden Town or a 20-minute tube ride from central London. Some of the benefits that students can expect when choosing LMU include a variety of residence halls at distinct price points, reputable career guidance services, and orientation services for recently-arrived international students. This institution has a selective admissions standard, so it’s recommended to prepare for your interview well in advance.

  • London Metropolitan University
  • Being an international student in London
  • Summer graduation 2019 - How does it feel to graduate?
  • Why I love London Met

Where is this programme taught

Holloway Site
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Holloway
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