Strategic Communication MA
Loughborough University of Technology
Key Course Facts
Course Description
The MA Strategic Communication is designed to provide you with an in-depth understanding of the uses, and abuses, of communication by a range of government, corporate and third sector organisations.
As part of the programme, you will explore some of the following questions:
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How do companies position themselves in an increasingly competitive marketplace? How do they manage crises and respond to challenges?
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How are governments, local, regional and national promoting their policies to stakeholders across the globe? What is the role of high-profile media events in this process?
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Are social media platforms turning us all into brands? Should we be worried about the rise of branding culture? Are digital technologies empowering and who do they benefit?
Throughout this master's in Strategic Communication, there will be a particular focus on how different organisations develop and realise key strategies in the communication of not only products and ideas but also places and experiences. Of particular interest will be changes in these communication practices as a result of both digitalisation and globalisation, and there will opportunities to engage with theoretical approaches, as well as practical examples and case studies from around the world.
Entry Requirements / Admissions
Requirements for international students / English requirements
IELTS academic test score (similar tests may be accepted as well)
-
- 6.5
- All other courses
-
- 5.0
- Foundation / Pathway Courses
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- 7.0
- MSc Media and Cultural Analysis, BSc Business and Management
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- 6.5
- Graduate Degrees
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- 6.5
- Undergraduate Degrees
Costs
Tuition Fees Strategic Communication MA
| England UK | £11100 | year 1 |
|---|---|---|
| Northern Ireland | £11100 | year 1 |
| Scotland | £11100 | year 1 |
| Wales | £11100 | year 1 |
| International | £22500 | year 1 |
Average student cost of living in the UK
| Rent | £518 |
| Water, gas electricity, internet (at home) | £50 |
| Supermarket shopping | £81 |
| Clothing | £35 |
| Eating out | £33 |
| Alcohol | £27 |
| Takeaways / food deliveries | £30 |
| Going out / entertainment (excl.alcohol, food) | £24 |
| Holidays and weekend trips | £78 |
| Transport within city | £17 |
| Self-care / sports | £20 |
| Stationary / books | £13 |
| Mobile phone / internet | £13 |
| Cable TV / streaming | £7 |
| Insurance | £51 |
| Other | £95 |
| Average student cost of living | £1092 |
London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.
University Rankings
Positions of Loughborough University of Technology in top UK and global rankings.
See all 30 university rankings of Loughborough University of Technology
About Loughborough University of Technology
Founded in 1909, Loughborough University is located in the city of the same name, situated between Leicester and Nottingham. The university operates from two distinct campuses; the primary one in Loughborough, and the other in London. In the main Loughborough campus students enjoy access to up-to-date facilities such as their advanced SSEHS research laboratory, Pilkington Library, and numerous snack and restaurant options throughout the campus.
Student composition of Loughborough University of Technology
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Total number of students enrolled at Loughborough University of Technology by level Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
- undergraduates:
- 14460
- postgraduates:
- 3300
- Total:
- 17760
Where is this programme taught
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