Creative Advertising Strategy MSc
Manchester Metropolitan University
Key Course Facts
Course Description
In today’s digital world there are more ways than ever to reach out to consumers.
Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory.
This course will ensure you have the strategic knowledge to support your creative thinking. And, with a range of options for placements and internships, you’ll be well on your way to an exciting career.
A perfect mix
You’ll explore every element of the advertising spectrum, from traditional print-based campaigns to digital media.
This course blends commercial, theoretical and creative units to give you the edge when you start work. Although it’s academically challenging, the practical nature of the course means you’ll be ready to create effective campaigns in various formats and media.
Learn about today’s advertising challenges and discover how to build brands. Specialise further with one of our optional units to develop the skills you need for a career you’re passionate about.
Real-world skills
Your lecturers are experienced advertising experts, sharing real examples to bring the theory to life. With our enviable network, we bring in some of the industry’s leading figures as guest lecturers.
Test your new knowledge on units like the live client brief. Or, spend a year in industry to gain vital experience with real-life projects. Blend your creative skills with strategic awareness to create campaigns that get results.
Features and Benefits
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Chartered Institute of Marketing (CIM) accreditation – this course is CIM accredited and allows you to work towards a CIM qualification. We also organise special events with the CIM.
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Agency experience – go on ‘immersion day’ visits to agencies in Manchester to understand how every element of marketing works together.
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Triple accredited - our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
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Work with clients – work on a live client brief as part of your course. Choose to undertake an internship to fully immerse yourself in the world of creative advertising.
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Rise programme - all students are eligible to take part in curricular activities with Rise. These might include volunteering, project work and certifications.
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Bringing lectures to life – our team are all experienced marketers. They draw on their own experiences to show you how theory relates to practice.
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Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
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PlayStation Career Pathways Scholarship – we have a joint initiative with Sony Interactive Entertainment to provide scholarships for students from Black, Asian and Minority Ethnic backgrounds on creative and digital degree courses.
Entry Requirements / Admissions
Requirements for international students / English requirements
IELTS academic test score (similar tests may be accepted as well)
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- 6.5
- All other courses
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- 5.5
- Foundation / Pathway Courses
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- 6.5
- Graduate Degrees
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- 6.0
- Undergraduate Degrees
Please see our website for information on entry requirements
Costs
Average student cost of living in the UK
Rent | £518 |
Water, gas electricity, internet (at home) | £50 |
Supermarket shopping | £81 |
Clothing | £35 |
Eating out | £33 |
Alcohol | £27 |
Takeaways / food deliveries | £30 |
Going out / entertainment (excl.alcohol, food) | £24 |
Holidays and weekend trips | £78 |
Transport within city | £17 |
Self-care / sports | £20 |
Stationary / books | £13 |
Mobile phone / internet | £13 |
Cable TV / streaming | £7 |
Insurance | £51 |
Other | £95 |
Average student cost of living | £1092 |
London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.
University Rankings
Positions of Manchester Metropolitan University in top UK and global rankings.
See all 32 university rankings of Manchester Metropolitan University
About Manchester Metropolitan University
Manchester Metropolitan University is a publicly funded institution, founded in 1970 in the city of Manchester. Located in the heart of the city, students can take full advantage of being less than a ten minute walk away from the City Centre. Academically, the university offers all of the more common Liberal Arts programmes, but also some less frequently seen subjects such as Criminology and Sociology. Graduate students can expect to enjoy the privacy and quiet of the university’s seventh floor, which is entirely dedicated to post-graduate and PhD studies.
List of 278 Bachelor and Master Courses from Manchester Metropolitan University - Course Catalogue
Student composition of Manchester Metropolitan University
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Total number of students enrolled at Manchester Metropolitan University by level Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
- undergraduates:
- 27525
- postgraduates:
- 5195
- Total:
- 32720
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Number of students enrolled in courses of subject “Advertising”: 7235 Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
Where is this programme taught
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