Newcastle University
Digital Business (e-Marketing) MSc
Newcastle University

Key Course Facts

Course Description

Our Digital Business (e-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. You will develop as a top expert in attracting, engaging and retaining customers by using digital business systems.

This course addresses the full customer relationship cycle. This includes:

  • marketing

  • sales

  • service

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.

This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

What you'll learn You'll learn about:

  • the business value of technology

  • your personal development as an entrepreneur

  • the feasibility of disruptive e-business models

  • business planning and new ventures

  • the link between strategy and e-business systems

  • business processes

  • business intelligence

  • organisational alignment

  • the marketing functions in organisations

  • customer relationship management

By the end of the course you'll meet the most demanding professional and academic requirements.

Your development Through the course you'll:

  • prepare for your career in the digital world of business. This is done through our School-wide employability and professional development programme

  • benefit from the city’s innovation community, the Newcastle Helix. Home to an exemplar of world-class research and education. They're producing the next generation of leaders for the digital age

  • use industry standard software to analyse data in our Data Analytics for Managers module. You'll address organisational problems and opportunities

You'll also

  • experience real-life practice as you develop an enterprise start-up. You'll apply lean start-up theory. You'll get involved in creativity, innovation and the design to your digital business

  • connect with, and hear from, digital and tech innovation leaders through guest lectures

  • explore how to discover value and access challenges from emerging business and technology

Delivery This master’s degree offers you a stimulating curriculum and a supportive teaching and learning environment.

Newcastle Helix Benefit from connections with Newcastle’s £350 million flagship project the ‘Newcastle Helix’. This brings together:

  • academic

  • the public sector

  • communities

  • business

  • industry

This ambitious project is stimulating far-reaching networks in technology and systems innovation.

Accreditation Newcastle University Business School is accredited by the:

  • Association to Advance Collegiate Schools of Business (AACSB)

  • European Quality Improvement System (EQUIS)

  • Association of MBAs (AMBA)

Only 1% of business schools worldwide hold this triple crown. Our accreditations reflect the investments we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.

Entry Requirements / Admissions

Requirements for international students / English requirements

IELTS academic test score (similar tests may be accepted as well)

    • 6.5
    • Foundation / Pathway Courses
    • 6.5
    • Others
    • 6.5
    • Graduate Degrees
    • 6.5
    • Undergraduate Degrees
Get advice on which foundation courses are best for you to still study Digital Business (e-Marketing), MSc, if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.

Costs

Average student cost of living in the UK

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

University Rankings

Positions of Newcastle University in top UK and global rankings.

See all 32 university rankings of Newcastle University

About Newcastle University

Founded in 1834, Newcastle University is located in the small city of Newcastle upon Tyne. Less than an hour’s bus ride from the coast, this institution of higher education offers Undergraduates modern lecture theatres, state-of-the-art laboratories, and spaces for socialising and for being creative such as their Fine Arts Hub. Postgraduate students have their own library, complete with a laptop loan system and assistance from knowledgeable librarians to ensure that students have every means of succeeding.

List of 366 Bachelor and Master Courses from Newcastle University - Course Catalogue

Student composition of Newcastle University

undergraduates:
20355
postgraduates:
5550
Total:
25905
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  • Advice on Applying for a Postgraduate Course at Newcastle University
  • What's it like being an International student at Newcastle University?
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  • My Postgraduate Story - Studying As A Postgraduate At Newcastle University

Where is this programme taught

Main Site (Newcastle)
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