Queen Margaret University
International Marketing MSc
Queen Margaret University

Course modalities offered

Key Course Facts

Course Description

Businesses with global ambition are actively looking for internationally minded marketing professionals. Available for full- or part-time study, this course will give your career an edge by teaching you valuable core marketing techniques and a broad range of business skills which you can use in different contexts and countries. You do not need to have previously studied marketing and if you’re already working you can study flexibly around your commitments.

A celebrity influencer posting on Instagram… Finding and using the latest research to inform and justify decisions... The best way to promote a comedy show at the Edinburgh Fringe… The organisational structure of a multinational business… These may seem unrelated, but they are all vital tools in the skills armoury of a modern international marketing professional. Exactly why and how these tools are related – and why that is important – is just one element of the insights that you will gain on this employability-focused course.

A global perspective, theoretical and practical knowledge, and transferrable business skills – if you have those in your professional marketer’s kitbag then you can expect a rewarding and stimulating career. We have designed this course to equip you with just such an international skillset. It is suitable for both those who have an undergraduate degree in business seeking to deepen their understanding of marketing and those with a degree in another discipline seeking to develop marketing and related skills.

Today’s marketers must be comfortable in the traditional channels of promotion and distribution and, increasingly, digital channels. Customer engagement with social media is also a critical issue, with brand loyalty no longer simply related to marketing spend. Marketers have to understand and respond to pressures from both the external environment, which increasingly requires a global perspective, and from inside the organisation.

Marketing is certainly no longer just the province of big manufacturing and service brands – it is also crucial to public sector, charity and social enterprise organisations. Marketing techniques are used not only as persuasive tools to encourage consumer purchases, but also to influence and change behaviour more generally, as for example in campaigns to promote health and fitness.

By encouraging you to become critically reflective, the course will develop your knowledge of the contemporary issues affecting marketing management, while equipping you with the practical skills that are essential for developing a career in the field.

During the course, as well as learning a range of key marketing skills, you will have the opportunity to engage in real-life marketing consultancy agreed between you, a client and tutors at QMU. This practical experience in a marketing context will further your learning and enable you to apply your theoretical knowledge in effective commercial action.

Teaching comprises a combination of lectures, seminars, tutorials, case studies, simulation exercises, field trips and projects, as well as an optional period of industry-based learning, culminating in either a ‘live’ project for a client or a master’s dissertation which are intended to draw together elements of the taught course. The dissertation or project will be facilitated, monitored and assessed by tutors within QMU and, where appropriate, by staff within the organisation in which it is undertaken. Assessment will take a variety of forms, including essays, reports, exams, group and individual presentations. For those seeking a more thorough theoretical understanding, a dissertation can be undertaken instead of the project.

Entry Requirements / Admissions

Get advice on which foundation courses are best for you to still study International Marketing, MSc, if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.

Honours degree or equivalent in an appropriate discipline OR relevant work experience in marketing or allied functions

Some modules may require individuals to be working in the specific area of practice and have the support of a line manager or work place mentor.

Accreditation of prior learning: You may be granted exemption from studying a module or modules up to a maximum of 60 credit points, provided you can demonstrate successful achievement of all the learning outcomes.

Costs

Tuition Fees International Marketing MSc

Ireland £6825
England UK £6825
Northern Ireland £6825
Scotland £6825
Wales £6825
Channel Islands £6825
International £16740

Average student cost of living in the UK

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

University Rankings

Positions of Queen Margaret University in top UK and global rankings.

See all 10 university rankings of Queen Margaret University

About Queen Margaret University

Located on the Eastern side of Edinburgh we find Queen Margaret University, where students come together to pursue their careers on the single-site campus in Musselburgh. As a relatively young university (2007), this institution has already earned itself significant University Ranking recognition from organisations such as QS, and is particularly noted for important research contributions in the areas of Global Health and Development, and Speech and Language. Those who choose to study here can expect well-funded departments and facilities with the latest technologies, including their state-of-the art laboratories for those studying medical disciplines in particular. Their 800-student Student Village located just minutes away from Fort Kinnaird retail park also ensures that those attending have plenty of social opportunities to complement their busy schedules.

List of 52 Bachelor and Master Courses from Queen Margaret University - Course Catalogue

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Where is this programme taught

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