Queen Margaret University
Public Relations and Marketing Communications BA (Hons)
Queen Margaret University

Key Course Facts


Salary of Graduates in Business and Management

Important: Salary data below is not course specific, but contains data of all students of Marketing at the university. Due to data collection methodology, salary data is mainly based on data related to undergraduate students.

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £22500 £21000 £24500
25-75 percentile range £20000 - £28000 £17000 - £25500 £20000 - £29000

Salary of all UK Graduates of Business and Management

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £24828 £23894 £28290
25-75 percentile range £21885 - £27839 £19328 - £29416 £22315 - £36669

Course Description

September 2024 Entry: please note there is no entry for Year 1. This course is only accepting applications onto Year 2 or Year 3. If you are interested in Year 1 entry please take a look at our BA (Hons) Digital Marketing and Public Relations course (P212).

Our professionally-recognised Public Relations and Marketing Communications degree provides the strategic insight, practical skills and industry experience to kickstart your career in the fast-paced and growing industries of digital PR and marketing.

Public relations (PR) and marketing communications are fascinating, fast-moving fields that offer many rewarding career opportunities. Thanks to converged media and the voracious consumer appetite for digital content, they are constantly evolving and on this course you will enjoy frontline professional experience and tuition informed by cutting-edge scholarship.

You can opt to study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules each year as outlined.

On this course you will:

  • Experience an unrivalled opportunity to study two closely aligned disciplines: PR and marketing. Organisations often take an integrated approach to communication, bringing together these two disciplines to help drive success. PR manages relationships with a range of stakeholder groups including employees, the government and the media and marketing focuses on relationships with the customer.
  • Gain practical experience of developing strategic PR and marketing communication solutions for live clients, creating authentic and shareable digital content for a range of social media platforms.
  • Find out how organisations use video, photography, blogs and podcasts to drive their marketing, and how you can help them do it better. You will undertake original research to inform decision making, and measure the effectiveness of campaigns using a range of analytics and metrics.
  • Gain a wealth of experience through work placement as well as having the opportunity to study abroad at one of our partner institutions (subject to availability)
  • Be taught by internationally renowned academics who are actively engaged with the industry. Industry practitioners will see you in action and many of our graduates have gone on to work with contacts that they made on the course

Public relations (PR) and marketing communications are fascinating, fast-moving fields that offer many rewarding career opportunities. Thanks to converged media and the voracious consumer appetite for digital content, they are constantly evolving and on this course you will enjoy frontline professional experience and tuition informed by cutting-edge scholarship.

Jobs & Career Perspectives

15 months after graduation, graduates of this course were asked about what they do and, if they are working, about their current job and their perspectives.

Current jobs

Required skill level of job after 15 months

Jobs of graduates of this course (15 months after graduation)

Example below based on all graduates of Public Relations and Marketing Communications BA (Hons) at Queen Margaret University

25% Administrative occupations
10% Protective service occupations
10% Secretarial and related occupations
10% Welfare and housing associate professionals
10% Managers, directors and senior officials
10% Teaching and Childcare Support Occupation
10% Information Technology Professionals
5% Teaching and Childcare Associate Professionals
5% Business and public service associate professionals
5% Sales occupations

We use a mix of methods including lectures, seminars and practical workshops. As well as these face-to-face interactions, some modules are delivered online. Each module is supported by a virtual learning resource site. As well as lecture notes, seminar activities, key readings, assignment specifications and discussion forums, additional materials such as videos, radio edits and links to other resources can be uploaded to the site. The assessment strategy uses a range of methods to support your academic and professional development. These include: essays, reports, presentations, online discussions/postings, exams, reflective diaries, e-portfolios and content production for different media such as video, photography, website, blogs, posts and tweets.

Entry Requirements / Admissions

UCAS Tariff of Accepted Students for this course

Qualification requirements

Including a relevant subject/science @ C or above (80 UCAS tariff points)

HNC in Care and Administrative Practice or Applied Science with B required in graded unit for entry to Year 1 Sufficient science and discursive subjects and a strong academic profile to be competitive. English and Maths at least at National 5 Grade B.

HND Legal Services: AAA in Graded Units. Other relevant HND qualifications will be considered on an individual basis; please contact us for advice.

Scottish Higher qualifications are considered on an individual basis

Access to HE Diploma

Including one in a relevant subject/science (90 UCAS tariff points)

We accept many different qualifications, but cannot list them all here. Please contact the Admissions Team for further information or advice if you are thinking of taking a course of study. We welcome applications from international and EU applicants and you can find information on specific entry requirements by country here: https://www.qmu.ac.uk/study-here/international-students/information-for-your-country/. We also welcome applications from mature students, or people holding qualifications such as Access courses or OU modules. The Scottish Wider Access Partnership (SWAP) offers a range of local Access courses and those that are accepted for entry are listed here: https://www.qmu.ac.uk/college-qualifications

Get advice on which foundation courses are best for you to still study Public Relations and Marketing Communications, BA (Hons), if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.


Tuition Fees Public Relations and Marketing Communications BA (Hons)

Scotland £1820 year 1
England UK £9250 year 1
Northern Ireland £9250 year 1
Wales £9250 year 1
Channel Islands £9250 year 1
Ireland £9250 year 1
International £8000 year 1

Additional fee information

Students from England, Northern Ireland, Wales and Republic of Ireland: full-time Rest of UK fees will be charged for the first three years of study. The fourth year is free.

Average student cost of living in the UK

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

How to apply

Application deadline:

January 1, 2025

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Possible Entry Points:

  • year 2
  • year 3

University Rankings

Positions of Queen Margaret University in top UK and global rankings.

See all 10 university rankings of Queen Margaret University

About Queen Margaret University

Located on the Eastern side of Edinburgh we find Queen Margaret University, where students come together to pursue their careers on the single-site campus in Musselburgh. As a relatively young university (2007), this institution has already earned itself significant University Ranking recognition from organisations such as QS, and is particularly noted for important research contributions in the areas of Global Health and Development, and Speech and Language. Those who choose to study here can expect well-funded departments and facilities with the latest technologies, including their state-of-the art laboratories for those studying medical disciplines in particular. Their 800-student Student Village located just minutes away from Fort Kinnaird retail park also ensures that those attending have plenty of social opportunities to complement their busy schedules.

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Where is this programme taught

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