Richmond, The American International University in London
Communications: Advertising and Public Relations BA (Hons)
Richmond, The American International University in London

Course modalities offered

Key Course Facts

Course Description

This programme is aimed at producing outstanding communications professionals, with specialist marketing and public relations knowledge and skills. It will equip you for a successful career in advertising and public relations, with a thorough grasp of how to engage audiences across different channels.

For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses.

With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.

The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity and Fan Culture, Video Production, Fashion Marketing and Retailing and From Script to Screen.

Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.

Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.

It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London - one of the world’s most important centres for advertising and public relations.

Like all Richmond graduates, you’ll also be able to qualify with two degrees – one for the UK and one for the US.

Top 5 reasons to study this programme:

  • Explore the worlds of PR, advertising and communications in London, the hub of the global marketing communications industry

  • Learn from experienced academics and guest lecturers and become a student member of the Public Relations Consultants Association – Europe’s largest PR body

  • Gain vital work experience through an internship chosen from a wide range of leading international organisations in London, the USA and China

  • Develop strong communication skills in small classes within an international environment, alongside students from all over the world

  • Chance to specialise in electives of your choice which could open up specialist career opportunities for you

Career Paths BBC, Bloomberg L.P, EMI Music, 19 Entertainment, Omnicom, MediaCom, Viacom, Disney Television International

Student Reviews

Below you can see course specific reviews for 7 graduates of Communications: Advertising and Public Relations BA (Hons) at Richmond, The American International University in London for each of the survey questions in comparison to the average for all UK degree courses in Advertising.

Overall student satisfaction
79 /100
7 total respondents

Primarily based on data from undergraduate degree students.

The NSS is commissioned by the Office for Students

Salary

Salary of all UK Graduates of Advertising

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £21990 £22945 £27244
25-75 percentile range £18996 - £24930 £18346 - £28384 £21206 - £35165

What You Will Learn

Programme content: As a student of Communications: Advertising and Public Relations, BA (Hons) you will study the following course modules.

Year 1

Year 2

Year 3

Year 4

Entry Requirements / Admissions

Minimum Required UCAS Tariff

UCAS Tariff of Accepted Students for this course

Qualification requirements

Requirements for international students / English requirements

IELTS academic test score (similar tests may be accepted as well)

    • 5.0
    • Foundation
    • a minimum of IELTS 5.0 (for UKVI) in each element
    • 6.0
    • Graduate Degrees
    • 5.5 in Reading, Listening, Speaking and Writing
    • -
    • Master in Art History
    • Contact organisation for score
    • -
    • Master in International Relations
    • Contact organisation for score
    • 5.5
    • Undergraduate Degrees
    • 5.5 with 5.5 in Reading, Listening, Speaking and Writing
Do you not fulfill the minimum requirements in terms of UCAS score, A levels, or English language requirements?
Get advice on which foundation courses are best for you to still be able to join Communications: Advertising and Public Relations, BA (Hons).

Costs

Tuition Fees Communications: Advertising and Public Relations BA (Hons)

England UK £9250 year 1
Northern Ireland £9250 year 1
Scotland £9250 year 1
Wales £9250 year 1
Channel Islands £9250 year 1
Ireland £9250 year 1
EU £14750 year 1
International £14750 year 1

Average student cost of living in the UK

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

How to apply

Application deadline:

January 1, 2024

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Possible Entry Points:

  • year 1 (Default entry point)

What students say about studying Advertising in the UK?

  • BA Advertising and Marketing: Student placement
  • A Day In The Life Of An Advertising Student
  • Why YOU should major in advertising

About Richmond, The American International University in London

  • Student Life Webinar - February 2018
  • Why our students chose Richmond
  • Student Voices - UK & US Degrees
  • Why Richmond? (What our students say)
  • Chiara - 60 second challenge
  • Rachel - 60 second challenge

Where is this programme taught

Richmond
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Main Site - Queen's Road
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