Communications: Advertising and Public Relations BA (Hons)
Richmond, The American International University in London
Key Course Facts
This programme is aimed at producing outstanding communications professionals, with specialist marketing and public relations knowledge and skills. It will equip you for a successful career in advertising and public relations, with a thorough grasp of how to engage audiences across different channels.
For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses.
With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.
The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity and Fan Culture, Video Production, Fashion Marketing and Retailing and From Script to Screen.
Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.
Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.
It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London - one of the world’s most important centres for advertising and public relations.
Like all Richmond graduates, you’ll also be able to qualify with two degrees – one for the UK and one for the US.
Top 5 reasons to study this programme:
Explore the worlds of PR, advertising and communications in London, the hub of the global marketing communications industry
Learn from experienced academics and guest lecturers and become a student member of the Public Relations Consultants Association – Europe’s largest PR body
Gain vital work experience through an internship chosen from a wide range of leading international organisations in London, the USA and China
Develop strong communication skills in small classes within an international environment, alongside students from all over the world
Chance to specialise in electives of your choice which could open up specialist career opportunities for you
Career Paths BBC, Bloomberg L.P, EMI Music, 19 Entertainment, Omnicom, MediaCom, Viacom, Disney Television International
Below you can see course specific reviews for 7 graduates of Communications: Advertising and Public Relations BA (Hons) at Richmond, The American International University in London for each of the survey questions in comparison to the average for all UK degree courses in Advertising.
Primarily based on data from undergraduate degree students.
Salary of all UK Graduates of Advertising
|15 months after graduation||3 years after graduation||5 years after graduation|
|25-75 percentile range||£18996 - £24930||£18346 - £28384||£21206 - £35165|
All Advertising courses of UK
What You Will Learn
Programme content: As a student of Communications: Advertising and Public Relations, BA (Hons) you will study the following course modules.
Entry Requirements / Admissions
Minimum Required UCAS Tariff
UCAS Tariff of Accepted Students for this course
All Advertising courses of Richmond, The American International University in London
Requirements for international students / English requirements
IELTS academic test score (similar tests may be accepted as well)
- a minimum of IELTS 5.0 (for UKVI) in each element
- Graduate Degrees
- 5.5 in Reading, Listening, Speaking and Writing
- Master in Art History
- Contact organisation for score
- Master in International Relations
- Contact organisation for score
- Undergraduate Degrees
- 5.5 with 5.5 in Reading, Listening, Speaking and Writing
Get advice on which foundation courses are best for you to still be able to join Communications: Advertising and Public Relations, BA (Hons).
Tuition Fees Communications: Advertising and Public Relations BA (Hons)
|England UK||£9250||year 1|
|Northern Ireland||£9250||year 1|
|Channel Islands||£9250||year 1|
Average student cost of living in the UK
|Water, gas electricity, internet (at home)||£50|
|Takeaways / food deliveries||£30|
|Going out / entertainment (excl.alcohol, food)||£24|
|Holidays and weekend trips||£78|
|Transport within city||£17|
|Self-care / sports||£20|
|Stationary / books||£13|
|Mobile phone / internet||£13|
|Cable TV / streaming||£7|
|Average student cost of living||£1092|
London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.
How to apply
January 1, 2024
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Possible Entry Points:
- year 1 (Default entry point)
What students say about studying Advertising in the UK?
About Richmond, The American International University in London
Where is this programme taught
|Program||University||Student satisfaction||Unemployed||Dropout||Tuition (UK)||Tuition (International)||UCAS Tariff||City|
|Marketing, Advertising & Public Relations (Placement Year) BA (Hons)||University of Worcester||58%||10%||15%||£9250||£13100||145||Worcester||On campus Full-time|
|Marketing, Advertising and Branding (with placement) BA (Hons)||University of Gloucestershire||57%||0%||6%||£9250||£15000||136||Cheltenham||On campus Full-time|
|Advertising and Marketing Communications with Foundation Year BSc (Hons)||University of Bedfordshire||50%||7%||35%||£9250||£13200||95||Luton||On campus Full-time|
|Creative Advertising MA||University of Lincoln||50%||7%||35%||£9500||£16000||95||Lincoln||On campus Full-time|
|Advertising and Brand Design BA (Hons)||Ravensbourne University London||85%||7%||0%||£9250||£16500||119||London||On campus Full-time|
|Creative Advertising (with Foundation Year) BA (Hons)||Buckinghamshire New University||83%||5%||5%||£9250||£14250||123||High Wycombe||On campus Full-time|
|Advertising/Events Planning BA/BSc (Hons)||Canterbury Christ Church University||87%||0%||20%||£9250||£14500||104||Canterbury||On campus Full-time|
|Advertising Design BA (Hons)||University of South Wales||88%||3%||0%||£9000||£12600||110||Pontypridd||On campus Full-time|
|Creative Advertising (Top Up) BA (Hons)||Buckinghamshire New University||83%||5%||5%||£9250||£14250||123||High Wycombe||On campus Full-time|
|Advertising / Public Relations & Media BA/BSc (Hons)||Canterbury Christ Church University||70%||2%||20%||£9250||£14500||100||Canterbury||On campus Full-time|