Fashion Management and Communication with Foundation Year BA (Hons)

Sheffield Hallam University

Please check the Sheffield Hallam University website for the latest information.

Course summary:

• Learn how to influence the world of fashion through app design, publications, branding, events and experiential campaigns
• Explore innovative technologies and how to communicate fashion, artefacts and brand messages
• Create a unique portfolio and participate in industry-recognised events that get seen by industry leaders
• Join a hub of artists, designers and makers who thrive in our extensive workshops and state-of-the-art facilities

If you don't meet the entry requirements for our BA (Hons) course, or you’d like extra preparation before starting degree-level study, we recommend you join the foundation year – which has been designed to encourage exploration and experimentation.

This course prepares you for an exciting career in the global fashion industry. Graduates of this course are ready to explore exciting careers in styling, trend forecasting, marketing, public relations, brand communications, and content creation.

How you learn:

Our courses are designed with key principles of engaging you with the world, collaborating with others, challenging you to think in new ways, and providing a supportive environment where you can thrive.

Based in our bespoke studios, workshops, and digital spaces, you’ll become part of a dynamic and collaborative learning community. Together, you’ll undertake creative adventures, explore possibilities, and challenge conventions.

Key themes

The course promotes a new sense of awareness for the future of the industry by carefully curating the journey of fashion from concept to communication.

We champion diversity and awareness in fashion through subjects such as sustainability, sociocultural heritage, community engagement, and the positive representation of race, gender and sexuality.

During the course, you'll be introduced to a variety of practical industry tasks, activities and scenarios led by course tutors, technicians, fashion brands and agencies. You’ll be able to explore a wide range of pathways within styling, marketing and trend.

You will develop your communication skills using software and creative media, and techniques including digital graphic design and print, photography, moving image and interactive media. You'll also develop your management skills by directing projects and learning marketing strategies which can be applied to new fashion trends and consumer experiences.

Applied learning

Work placements

You’ll have the opportunity to undertake a year-long work placement (25 weeks minimum) or multiple placements before your final year. This gives you valuable work experience to prepare you for your future career and allows you to graduate with an Applied Professional Diploma to add to your CV.

Previous students have worked with Dazed Media, SHOWstudio, Nike, Hugo Boss and Urban Outfitters. You may also be able to work or study abroad with the possibility of funding through the Turing Scheme.

Live projects

Students have previously worked on exclusive live projects with brands such as John Lewis, Adidas, USP Trend, Weekday and French Connection, and have been awarded cash incentives or work placement offers upon completion.

Field trips

In each year of your course, you’ll have the opportunity to go on study trips in the UK and abroad. These could include workshops, design conferences or visits to practitioners’ studios, museums and special collections.

There’s also the option to enhance your studies further with our optional field trips. Previous trips have included exclusive, behind-the-scenes invitations to the headquarters of Dazed Media, WGSN, Gucci and Marc Jacobs – as well as visiting leading fashion, communication and design museums.

Students can also apply for funding through the Turing Scheme to support a study exchange or placement outside of the UK.