International Marketing MSc

Sheffield Hallam University

Please check the Sheffield Hallam University website for the latest information.

Course Summary

Acquire and develop the specialist knowledge, understanding and skills associated with the relevant professional and managerial functions of international marketing.

• Understand international marketing management and how it’s applied in the industry
• Gain professional marketing skills in preparation for future employment
• Demonstrate the ability to understand market changes in a fast-moving industry
• Apply your knowledge to develop international marketing plans and strategies.

This course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses. With the skills that you will gain you’ll be well-equipped to succeed in the world of marketing and business.

How You Learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

The course will use your experience to work through a range of business simulations. You’ll develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience.

You learn through:

• traditional lectures
• seminars
• group work
• independent study
• a dissertation

In this course, you’ll acquire academic knowledge and apply skills related to international marketing. You’ll study modules on understanding markets, relationship marketing, global brand management, marketing decision-making, international consumer behaviour, digital marketing, international consultancy project, research methods and entrepreneurial marketing & innovation. These modules will introduce you to key concepts of marketing and skills – such as marketing decision-making and critical thinking in international contexts – providing you with a strong foundation to fulfil your potential.

You will be supported in your learning journey through a number of key areas. These include:

• access to our unique student support triangle to help with your personal, academic and career development
• access to our Skills Centre with one-to-ones, webinars and online resources, where you can get help with planning and structuring your assignments
• industry-specific employability activities such as live projects, learning in simulated environments and networking opportunities

This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.

Applied learning

Work placements:

You’ll be able to choose a work experience route where you source your own placement to complete during the course. This option runs parallel to the more traditional, full-time non-work experience route. By successfully completing either route, you’ll achieve an MSc International Marketing.

Live projects:

As part of your learning experience, you’ll complete a marketing consultancy project with a real-world business. Here you’ll be able to apply your learning to a live marketing case. The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.