The University of Winchester
Sport Management BSc (Hons)
The University of Winchester

Key Course Facts

Student Reviews

Below you can see course specific reviews of 20 graduates of Sport Management BSc (Hons) and other courses in tourism, transport and travel at The University of Winchester for each of the survey questions in comparison to the average for all UK degree courses in tourism, transport and travel.

Overall student satisfaction
80 /100
20 total respondents

Primarily based on data from undergraduate degree students.

The NSS is commissioned by the Office for Students

Salary

Salary of Graduates in tourism, transport and travel

Important: Salary data below is not course specific, but contains data of all students of tourism, transport and travel at the university. Due to data collection methodology, salary data is mainly based on data related to undergraduate students.

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £21000 £22500 £27000
25-75 percentile range £19000 - £23000 £20500 - £25500 £22500 - £32000


Salary of all UK Graduates of tourism, transport and travel

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £22910 £20830 £24369
25-75 percentile range £19839 - £26189 £16042 - £26488 £18552 - £31827

Course Description

  • Take a course where every lecture incorporates discussion of relevant real-world examples and employability is an integral goal from Year 1
  • Gain an understanding of the complex and varied sports industry combined with a sound knowledge of key areas in business and marketing
  • Previous graduates have worked at Wimbledon, the Australian Open and national rugby unions, as well as at Premier and Championship football teams

Over the past five years, the business of sport had become a £20 billion-a-year industry in the UK, supporting some 450,000 jobs. From the Premier League to the Women’s Cricket World Cup, sport builds into a global and expanding industry. As such, the world of sport provides not only potentially lucrative opportunities but also a diverse and rewarding context within which to apply your business and marketing skills.

Our Sport Management course focuses on current issues such as the growth and importance of sponsorship, the building of the sports brand in its many guises, and a critical analysis of the use of digital channel distribution. It also takes an in-depth look at innovation in products and stadia and the power of social media, underpinned by a strong understanding of business and marketing principles and practice.

This programme has been designed with employability firmly in mind and the contemporary nature of the modules, structure and teaching strongly reflect this. Ambitious and motivated students will have opportunities to contribute directly into areas of staff and departmental research that continually provide subjects for debate at the cutting edge of the study of sport and exercise.

This course also uses a range of innovative approaches to learning, teaching and assessment. For example, students have explored and applied the principles of sport facility planning and operation management using Minecraft to design stadiums, arena, sports halls and swimming pools. Examples of student work illustrate how serious play can enhance creative and collaborative learning.

Mock up of indoor swimming pool, with two pools, two diving boards and a seating area

Mock up of lower level indoor swimming pool, with swimming pool, diving boards and changing areas

There are four key strands as well as optional modules and a final-year dissertation gives you the chance to build extra knowledge in specialist areas.

The Sports Marketing strand examines sport as big business. You consider how to build a valuable brand; the use of social media as part of a marketing implementation and the evolving nature of sponsorship.

In the Sports Studies strand you look at the complex interactions of sport within society; its relationship with the media and other major issues impacting sport.

The Management, Marketing and Events strand is delivered in collaboration with the Winchester Business School. You focus on a range of specific factors including management and leadership, sports and mega events, relationship marketing, consumer behaviour, strategic marketing, digital marketing and financial management. Its aim is to boost your employability options within business overall, as well as within sport.

Finally, in the Research Methods strand you develop a familiarity with both quantitative and qualitative research methodologies and apply these to various sporting and exercise contexts as well as to your dissertation.

Exciting opportunities exist for graduates with an understanding of the complex and varied sports industry combined with knowledge of marketing, branding, business, finance, organisation and management. Graduates pursue careers within sport, leisure, tourism, business, management, education, research, health, sponsorship, hospitality, events and marketing.

Jobs & Career Perspectives

15 months after graduation, graduates of this course were asked about what they do and, if they are working, about their current job and their perspectives.

Current jobs

Required skill level of job after 15 months

Jobs of graduates of this course (15 months after graduation)

Example below based on all graduates of Sport Management BSc (Hons) at The University of Winchester

30% Business and public service associate professionals
15% Skilled trades occupations
15% Customer service occupations
10% Artistic, literary and media occupations
10% Sales occupations
10% Business and public service associate professionals

Grading & Study Time

Grading Distribution

Students of the course received the following grades

Entry Requirements / Admissions

UCAS Tariff of Accepted Students for this course

English language requirements

test Grade Additional Details
IELTS (Academic) 6

An overall score of 6.0, including 5.5 in writing is required. If you require Tier 4 sponsorship, you will require a minimum of 5.5 in all 4 components.

We accept a wide range of non-UK qualifications and use UK NARIC (National Recognition Information Centre) guidelines to confirm their equivalence.
Get advice on which foundation courses are best for you to still study Sport Management, BSc (Hons), if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.

Costs

Tuition Fees Sport Management BSc (Hons)

England UK £9250 year 1
Northern Ireland £9250 year 1
Scotland £9250 year 1
Wales £9250 year 1
Ireland £9250 year 1
Channel Islands £9250 year 1
EU £16700 year 1
International £16700 year 1

Average student cost of living in the UK

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

How to apply

Application deadline:

January 1, 2025

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Possible Entry Points:

  • year 1 (Default entry point)
  • year 2
  • year 3

University Rankings

Positions of The University of Winchester in top UK and global rankings.

Rankings of The University of Winchester in related subject specific rankings.

Sports Science

    • #54 
    • #70 
    Sports Science
    CUG The Complete University Guide - By Subject
    [Published 08 June, 2023]

See all 11 university rankings of The University of Winchester

About The University of Winchester

The University of Winchester is a publicly funded university, formally affiliated with the Anglican Christian faith, but they make it clear that they accept students from all faiths, or even none at all. As an educational institution, they pointedly disassociate themselves from the anti-intellectualism sometimes present in religious sectors, and instead seek to promote critical thought and intellectually robust students. The university’s primary campus, King Alfred, is situated close to Winchester city centre.

List of 141 Bachelor and Master Courses from The University of Winchester - Course Catalogue

Student composition of The University of Winchester

undergraduates:
6495
postgraduates:
935
Total:
7430
  • Vlog: Day in the life of a Winchester Student
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  • Residential Assistants - student support
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  • Vlog: Halls vs Commuting
  • Arrivals Weekend and Welcome Week - What to do

Where is this programme taught

Main Site
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