Football Business & Marketing with Foundation Year BA (Hons)
UCFB, University Campus of Football Business
Key Course Facts
Course Description
Football is a multi-billion-pound global industry driven by the marketing of its products. Consumer retention targets place an increased emphasis on organisations to develop their relationships with fans and consumers. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale. Consequently, elite and lower league clubs require increased expertise to apply online and offline tools such as websites, social media, advertising and direct mail to increase their brand communications.
There are also huge organisations intrinsically linked to the football industry, who spend billions of pounds on sponsorship and advertising in football.
Your studies will focus on the core functions of football business management accompanied by marketing modules. The marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills. You will gain an understanding of football business and be introduced to international business models and management concepts, business planning, return on investment, strategy integration, contemporary issues and digital marketing. You will plan, implement and evaluate digital marketing plans for an industry organisation.
You will be taught in lectures and participate in seminar debates, with academic support via UCFB’s virtual learning environment. Assessments combine practical web development with the academic rigour of market research, consumer segmentation and audience selection. The many facets of marketing provide a broad context for learning and there are exciting job prospects for those who can thrive in its multicultural, technologically sophisticated world.
The Foundation Year will provide students with an understanding of a range of concepts and models related to understanding and managing people, work and behaviour in national and international football related organisations, including the influence of marketing, sources of finance for different commercial purposes and political landscape of the game.
Entry Requirements / Admissions
English language requirements
| test | Grade | Additional Details |
|---|---|---|
| IELTS (Academic) | 6 | A minimum of 5.5 required in each specific band. |
Costs
Tuition Fees Football Business & Marketing with Foundation Year BA (Hons)
| Channel Islands | £9250 | year 1 |
|---|---|---|
| England UK | £9250 | year 1 |
| Northern Ireland | £9250 | year 1 |
| Scotland | £9250 | year 1 |
| Wales | £9250 | year 1 |
| EU | £14950 | year 1 |
| International | £14950 | year 1 |
Additional fee information
Accommodation – as students are required to attend face-to-face classes as part of their course, they are expected to arrange their own appropriate living accommodation. Advice and the student housing application form are available through our website. Weekly accommodation costs range from £195 to £256.
In some instances, optional Employability and Career Planning activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges or STATS qualifications). Students will be notified of the details of any additional costs in advance of any such sessions running.
Stationery equipment – paper and pens are required. Costs will vary dependent on individual student choice.
Books, journals and periodicals – books will be available to access in the UCFB and UEL libraries. If students with to purchase books they can do so but this is not a requirement.
Printing – printing credits are required to print documents on UCFB sites. Copies are 5p for black and white and 15p for colour.
Students are expected to be in possession of a scientific calculator throughout their degree.
Other additional costs will vary depending on a student’s individual needs.
Average student cost of living in the UK
| Rent | £518 |
| Water, gas electricity, internet (at home) | £50 |
| Supermarket shopping | £81 |
| Clothing | £35 |
| Eating out | £33 |
| Alcohol | £27 |
| Takeaways / food deliveries | £30 |
| Going out / entertainment (excl.alcohol, food) | £24 |
| Holidays and weekend trips | £78 |
| Transport within city | £17 |
| Self-care / sports | £20 |
| Stationary / books | £13 |
| Mobile phone / internet | £13 |
| Cable TV / streaming | £7 |
| Insurance | £51 |
| Other | £95 |
| Average student cost of living | £1092 |
London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.
How to apply
Application deadline:
January 1, 2025
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Possible Entry Points:
- Foundation
About UCFB, University Campus of Football Business
Student composition of UCFB, University Campus of Football Business
-
Total number of students enrolled at UCFB, University Campus of Football Business by level Academic year - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
- undergraduates:
- postgraduates:
- Total:
- 0
Where is this programme taught
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