Sports Media and Communications BA (Hons)

University Academy 92

BA (Hons) Sports Media and Communication is an exciting and engaging programme of study which will allow you to create engaging media content for a variety of purposes.

Do you aspire to work within the promotion, marketing and communication fields within the sports sector and associated industries (apparel, lifestyle and fitness brands)? If so, this course is dedicated to the study of the professional communication industries and how you can analyse and produce engaging content to fulfil a specific purpose.

We live in an ever-changing, media-saturated world. From advertisements to political messages, marketing schemes to cultural critiques and scholarship, every day, we produce and consume hundreds – sometimes thousands – of messages.

Together these messages shape our understanding of ourselves, manipulate our understanding and relationships with others, and make sense of everyday events and experiences. In a world dominated by filter bubbles and echo chambers, it is now more important than ever to understand how the media works and how it can influence us and others.

The world’s leading sports brands and teams need communications professionals to help communicate their key messages, increasingly through digital media and this course will prepare you to analyse and respond to a professional brief. This programme will give you the key creative skills and practical expertise to plan, create and reflect on the digital communications that are the lifeblood of contemporary society.

Your UA92 degree goes far beyond the traditional academic experience.

Each academic year, in addition to your four subject modules, you’ll study an extra credit-bearing module, which focuses entirely on character and personal development. You’ll get to take on a real-life project, based on a live scenario, set by one of our industry partners.

You’ll experience first-hand the current issues facing the industry, get the opportunity to apply your subject knowledge, challenge your perspectives, step outside your comfort zone and build key employability skills to prepare you for your future career.

These experiences are instrumental in developing transferable skills and key competencies such as leadership, resilience and well-being, communication, problem-solving and team-working. To help you track your progress and further refine your developing skill-set, you’ll meet regularly with your own personal development coach throughout years 1 & 2.