University College Birmingham
Marketing Management BA (Hons)
University College Birmingham

Course modalities offered

Key Course Facts

Student Reviews

Below you can see course specific reviews for 10 graduates of Marketing Management BA (Hons) at University College Birmingham for each of the survey questions in comparison to the average for all UK degree courses in Marketing.

Overall student satisfaction
67 /100
10 total respondents
The NSS is commissioned by the Office for Students

Salary

Salary of Graduates in Business and Management

Important: Salary data below is not course specific, but contains data of all students of Marketing at the university. Due to data collection methodology, salary data is mainly based on data related to undergraduate students.

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £25000 £19500 £22000
25-75 percentile range £21000 - £30000 £14000 - £23500 £17000 - £27500


Salary of all UK Graduates of Business and Management

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £24966 £23942 £28323
25-75 percentile range £21977 - £27977 £19374 - £29472 £22352 - £36875

Course Description

OVERVIEW Marketing is an essential part of every business. Whether it’s operating on the high street or online, the industry needs trained professionals with the creative spark, technical know-how and business skills vital to help companies succeed. If you want to start your career in marketing or are looking to build on previous experience, our Marketing Management degree course will equip you with the tools to thrive in this dynamic field.

You will gain a thorough grounding in marketing principles, creativity, innovation and the business-ready skills sought by employers, while you will be able to customise your studies through a range of specialist optional modules. Our University is also accredited by the Chartered Institute of Marketing (CIM), enabling you to undertake a professional marketing qualification during or after completing the course.

Thanks to our extensive industry contacts, you will learn from the professionals through guest lectures and apply theory to practice in a range of live projects and case studies. You will have the chance to go on an overseas residential trip and the opportunity to gain invaluable work experience in events and marketing with the option of a paid 48-week work placement, while our Digital Creative Studio allows you to build a variety of specialist skills including video production, livestreaming and podcasting.

WHY CHOOSE THIS COURSE?

  • Practical application – Get hands-on working on live projects and case studies, as well as having the option of a paid 48-week work placement

  • Specialise your studies – Choose from our range of optional modules, including Podcasting and Audio Production, Sales Management or Advertising Psychology

  • Enrichment – Engage with industry professionals through guest lectures, workshops and other activities, as well as boosting your practical skills in our Digital Creative Studio

  • Exchange opportunities – Take the opportunity to participate in a student exchange programme across Europe, South East Asia, Australia and the USA

FACILITIES Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.

If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.

ACCREDITATIONS AND PARTNERSHIPS University College Birmingham is accredited by the Chartered Institute of Marketing.

PLACEMENTS Our course offers you the option of a paid 48-week work placement, during which you will not incur any tuition fees.

Employers we have worked with include Planeta Huerto SL (Spain), The Royal Society of Medicine (London), CA Technologies (Berkshire) and Beyond Beauty (Birmingham).

CAREERS AND PROGRESSION Examples of careers you could pursue following this course:

  • Marketing executive

  • Digital marketer

  • Public relations officer

  • Media planner

  • Social media manager

  • Advertising account executive

You could also progress onto one of our postgraduate courses at University College Birmingham.<MS&&>

  • Please refer to our website <MW&&>www.ucb.ac.uk</MW&&> for the latest updates to this course </MS&&>

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Jobs & Career Perspectives

15 months after graduation, graduates of this course were asked about what they do and, if they are working, about their current job and their perspectives.

Current jobs

Required skill level of job after 15 months

Jobs of graduates of this course (15 months after graduation)

Example below based on all graduates of Marketing Management BA (Hons) at University College Birmingham

35% Protective service occupations
10% Animal care and control services
10% Sales occupations
10% Customer service occupations
10% Elementary occupations
10% Protective service occupations
10% Animal care and control services

Grading & Study Time

Entry Requirements / Admissions

UCAS Tariff of Accepted Students for Marketing

English language requirements

test Grade Additional Details
Cambridge English Advanced

BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill

IELTS (Academic)

BA/BSc - Overall score of 6.0 with no less than 5.5 in each component
FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component

Institution's Own Test

BA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1 in in each component

Get advice on which foundation courses are best for you to still study Marketing Management, BA (Hons), if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.

Costs

Tuition Fees Marketing Management BA (Hons)

Ireland £9250 year 1
EU £13500 year 1
International £13500 year 1
England UK £9250 year 1
Northern Ireland £9250 year 1
Scotland £9250 year 1
Wales £9250 year 1

Average student cost of living in the UK

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

How to apply

Application deadline:

January 1, 2025

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Possible Entry Points:

  • year 1 (Default entry point)
  • year 2
  • year 3

University Rankings

Positions of University College Birmingham in top UK and global rankings.

See all 1 university rankings of University College Birmingham

About University College Birmingham

University College Birmingham (UCB) is a university located in Birmingham, England, which specialises in vocational courses for both the higher education and further education sectors. The majority of UCB’s undergraduate and postgraduate degrees are officially accredited by the University of Birmingham, one of the highest ranked academic institutions in the world.

List of 68 Bachelor and Master Courses from University College Birmingham - Course Catalogue

Student composition of University College Birmingham

undergraduates:
4130
postgraduates:
440
Total:
4570
  • #UCBTABLETALKS | International students talk University
  • Chloe Mann - Food and Nutrition
  • Catarina Reis | Culinary Arts Management
  • What would you say to your first year self?

Where is this programme taught

University College Birmingham
map marker Show on map

Similar courses

Program University Student satis­faction Unem­ployed Drop­out Tuition (UK) Tuition (Inter­national) UCAS Tariff City
Consumer Behaviour and Marketing with International Foundation Year - September Entry BSc (Hons) University of Reading 63% 5% 5% £9250 £22350 137 Reading On campus Full-time
Marketing (Data Analytics) BSc (Hons) University of East London 75% 0% 10% £9250 £14160 117 London On campus Full-time
Marketing with Foundation Year BA (Hons) University of Derby 79% 0% 13% £9250 £14900 114 Derby On campus Full-time
Marketing with Foundation Year BA (Hons) York St John University 83% 1% 15% £9250 £14000 97 York On campus Full-time
Marketing and Philosophy & Ethics BA (Hons) Liverpool Hope University 90% 5% 15% £9250 £12500 111 Liverpool On campus Full-time
Fashion Management with Marketing BA (Hons) Southampton Solent University - - - £9250 £15000 £16125 - Southampton On campus Full-time
Business Management and Marketing BA (Hons) St Mary's University, Twickenham 75% 0% 25% £9250 £16320 117 Twickenham On campus Full-time
Business and Marketing BA (Hons) De Montfort University 71% 5% 11% £9250 £15250 £15750 88 Leicester On campus Full-time
Business Management with Marketing with Placement and Foundation Year BSc (Hons) Southampton Solent University - - - £9250 £13020 £14000 - Southampton On campus Full-time
Marketing and Management (with Study Abroad) BA (Hons) University of Hull 80% 0% 10% £9250 £15400 126 Hull On campus Full-time