Digital Marketing and Business Management BA (Hons)
University of Abertay Dundee
Key Course Facts
Student Reviews
Below you can see course specific reviews of 15 graduates of Digital Marketing and Business Management BA (Hons) and other courses in Marketing at University of Abertay Dundee for each of the survey questions in comparison to the average for all UK degree courses in Marketing.
Primarily based on data from undergraduate degree students.
All Marketing courses of University of Abertay Dundee
Salary
Salary of Graduates in Business and Management
Important: Salary data below is not course specific, but contains data of all students of Marketing at the university. Due to data collection methodology, salary data is mainly based on data related to undergraduate students.
| 15 months after graduation | 3 years after graduation | 5 years after graduation | |
|---|---|---|---|
| Median salary | £22500 | £20000 | £23500 |
| 25-75 percentile range | £20000 - £25000 | £16500 - £26000 | £17500 - £30000 |
All Business and Management courses of University of Abertay Dundee
Salary of all UK Graduates of Business and Management
| 15 months after graduation | 3 years after graduation | 5 years after graduation | |
|---|---|---|---|
| Median salary | £24966 | £23942 | £28323 |
| 25-75 percentile range | £21977 - £27977 | £19374 - £29472 | £22352 - £36875 |
All Business and Management courses in the UK
Course Description
This degree is designed to develop your digital marketing knowledge and business skills as a way to start building your career as a professional marketer and manager.
Abertay’s BSc (Hons) Digital Marketing and Business Management lies within the School of Business, Law and Social Sciences. There is a digital marketing skill shortage. In this programme, you will develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.
You will learn about different markets, how to manage customer relationships and communicate brand strategy effectively. An understanding of business decision making and its functions and challenges, alongside real life opportunities to develop these skills will make you a highly effective operator in this field.
Digital marketing and business management are subjects closely entwined. You will learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms.
This degree is predominantly about computer facilitated marketing and differs from its sister programme, Marketing and Business Management, which focuses more on the sociological understanding of marketing (or customers).
This is a highly practical programme. You will learn how businesses operate in the real world through expert guest speakers, projects tackling real-life business problems and off-site visits. You will work on projects with nationwide organisations such as the IBM Business Challenge and be encouraged to undertake a work placement and overseas study opportunity to broaden your horizons.
Marketing degrees at Abertay are inherently flexible and provide you with the ability to tailor what you study to your own interests and career aspirations. The first two years of study cover a common curriculum including the basics of business managment, accounting and marketing. As you progress, you can remain on marketing or add a subject specialism. Aside from Business Management, there is also a subject specialisms in Events Management.
Abertay is ranked:
- UK University of the Year 2021 - Teaching Quality (The Times/ Sunday Times Good University Guide)
- UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021)
- UK Top 10 - Student Satisfaction (National Student Survey 2020)
Jobs & Career Perspectives
15 months after graduation, graduates of this course were asked about what they do and, if they are working, about their current job and their perspectives.
All Business and Management courses of University of Abertay Dundee
Current jobs
All courses of University of Abertay Dundee
Required skill level of job after 15 months
All Marketing courses of University of Abertay Dundee
Jobs of graduates of this course (15 months after graduation)
Example below based on all graduates of Digital Marketing and Business Management BA (Hons) at University of Abertay Dundee
| 23% | Finance Professionals |
| 11% | Elementary occupations |
| 10% | Managers, directors and senior officials |
| 9% | Engineering professionals |
| 8% | Information Technology Professionals |
| 6% | Teaching and Childcare Support Occupation |
| 5% | |
| 3% | Teaching Professionals |
| 3% | Elementary occupations |
| 3% | Artistic, literary and media occupations |
Entry Requirements / Admissions
UCAS Tariff of Accepted Students for Marketing
All Marketing courses of University of Abertay Dundee
Qualification requirements
Level 4 qualification in a related discipline (usually HNC in an engineering pathway).
ALL applicants must possess a Level 5 qualification, such as an HND or FdA in a relevant area in order to be considered for this course. A copy of your HND/FdA module transcripts will be requested, and the original required to be seen at enrolment.
HNC in Care and Administrative Practice or Applied Science with B required in graded unit for entry to Year 1 Sufficient science and discursive subjects and a strong academic profile to be competitive. English and Maths at least at National 5 Grade B.
HND Legal Services: AAA in Graded Units. Other relevant HND qualifications will be considered on an individual basis; please contact us for advice.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Applicants should have National 5/GCSE English and Maths at grade C/4 or equivalent. Higher Applications of Maths at grade C accepted.
Costs
Tuition Fees Digital Marketing and Business Management BA (Hons)
| Scotland | £1820 | year 1 |
|---|---|---|
| England UK | £9250 | year 1 |
| Northern Ireland | £9250 | year 1 |
| Wales | £9250 | year 1 |
| Ireland | £9250 | year 1 |
| EU | £15000 | year 1 |
| International | £15000 | year 1 |
Additional fee information
International/EU fees are £15,500 for the following courses:-
BA (Hons) Computer Arts
BSc (Hons) Computer Game Applications Development
BSc (Hons) Computer Games Technology
BSc (Hons) Computing
BSc (Hons) Computer Science
BSc (Hons) Computer Science with Cybersecurity
BSc (Hons) Ethical Hacking
BA (Hons) Game Design and Production
Average student cost of living in the UK
| Rent | £518 |
| Water, gas electricity, internet (at home) | £50 |
| Supermarket shopping | £81 |
| Clothing | £35 |
| Eating out | £33 |
| Alcohol | £27 |
| Takeaways / food deliveries | £30 |
| Going out / entertainment (excl.alcohol, food) | £24 |
| Holidays and weekend trips | £78 |
| Transport within city | £17 |
| Self-care / sports | £20 |
| Stationary / books | £13 |
| Mobile phone / internet | £13 |
| Cable TV / streaming | £7 |
| Insurance | £51 |
| Other | £95 |
| Average student cost of living | £1092 |
London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.
How to apply
Application deadline:
January 1, 2025
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Possible Entry Points:
- year 1 (Default entry point)
- year 2
- year 3
University Rankings
Positions of University of Abertay Dundee in top UK and global rankings.
Rankings of University of Abertay Dundee in related subject specific rankings.
Business
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- #7
- #82
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- Marketing
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CUG The Complete University Guide - By Subject
[Published 08 June, 2023]
See all 10 university rankings of University of Abertay Dundee
About University of Abertay Dundee
Conveniently situated in the middle of Dundee city centre, Abertay University provides an energetic and vibrant learning atmosphere. All campus buildings belonging to Abertay are grouped close together, allowing their learners to easily get where they need to be. Dundee itself is one of the smaller cities in Scotland, but at the same time offers a wide selection of leisure and nightlife, as well as employment opportunities in the creative industries in particular.
List of 43 Bachelor and Master Courses from University of Abertay Dundee - Course Catalogue
Where is this programme taught
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Ranking publishers
The University League Tables
- Published:
- 08 June, 2023
