Marketing and Business Management BA (Hons)
University of Abertay Dundee
Key Course Facts
Student Reviews
Below you can see course specific reviews of 15 graduates of Marketing and Business Management BA (Hons) and other courses in Marketing at University of Abertay Dundee for each of the survey questions in comparison to the average for all UK degree courses in Marketing.
Primarily based on data from undergraduate degree students.
All Marketing courses of University of Abertay Dundee
Salary
Salary of Graduates in Business and Management
Important: Salary data below is not course specific, but contains data of all students of Marketing at the university. Due to data collection methodology, salary data is mainly based on data related to undergraduate students.
15 months after graduation | 3 years after graduation | 5 years after graduation | |
---|---|---|---|
Median salary | £22500 | £20000 | £23500 |
25-75 percentile range | £20000 - £25000 | £16500 - £26000 | £17500 - £30000 |
All Business and Management courses of University of Abertay Dundee
Salary of all UK Graduates of Business and Management
15 months after graduation | 3 years after graduation | 5 years after graduation | |
---|---|---|---|
Median salary | £24966 | £23942 | £28323 |
25-75 percentile range | £21977 - £27977 | £19374 - £29472 | £22352 - £36875 |
All Business and Management courses in the UK
Course Description
Develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.
Abertay’s BSc (Hons) Marketing and Business Management is delivered within the School of Business, Law and Social Sciences.
We will learn how to understand different markets, manage customer relationships and communicate brand strategy effectively. You will develop the skills in business decision making, functions and challenges that make for highly effective managers.
This degree is predominantly about the sociological understanding of marketing (or customers) and differs from its sister programme, Digital Marketing and Business Management, which focuses more on computer-facilitated marketing.
This is a highly practical programme with employment at its heart. You will learn how businesses operate in the real world through expert guest speakers, projects tackling real-life business problems and off-site visits. You will work on projects with nationwide organisations such as the IBM Business Challenge and be encouraged to undertake a work placement and overseas study opportunity to broaden your horizons.
Marketing degrees at Abertay are inherently flexible and provide you with the ability to tailor what you study to your own interests and career aspirations. The first two years of study cover a common curriculum including the basics of business management, accounting and marketing. As you progress, you can add a subject specialism such as Events Management or change to Digital Marketing.
Abertay is ranked:
- 100% overall student satisfaction in the 2021 National Student Survey
- UK University of the Year 2021 - Teaching Quality (The Times/ Sunday Times Good University Guide)
- UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021)
- UK Top 10 - Student Satisfaction (National Student Survey 2020)
Jobs & Career Perspectives
15 months after graduation, graduates of this course were asked about what they do and, if they are working, about their current job and their perspectives.
All Business and Management courses of University of Abertay Dundee
Current jobs
All courses of University of Abertay Dundee
Required skill level of job after 15 months
All Marketing courses of University of Abertay Dundee
Jobs of graduates of this course (15 months after graduation)
Example below based on all graduates of Marketing and Business Management BA (Hons) at University of Abertay Dundee
23% | Secretarial and related occupations |
11% | Teaching Professionals |
10% | Business and public service associate professionals |
9% | Business, Research and Administrative Professionals |
8% | Elementary occupations |
6% | Administrative occupations |
5% | Managers, directors and senior officials |
3% | Business and public service associate professionals |
3% | Sales occupations |
3% | Business, Research and Administrative Professionals |
Entry Requirements / Admissions
UCAS Tariff of Accepted Students for Marketing
All Marketing courses of University of Abertay Dundee
Qualification requirements
Including a relevant subject/science @ C or above (80 UCAS tariff points)
HNC in Care and Administrative Practice or Applied Science with B required in graded unit for entry to Year 1 Sufficient science and discursive subjects and a strong academic profile to be competitive. English and Maths at least at National 5 Grade B.
HND Legal Services: AAA in Graded Units. Other relevant HND qualifications will be considered on an individual basis; please contact us for advice.
Including one in a relevant subject/science (80 UCAS tariff points)
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Applicants should have National 5/GCSE English and Maths/Lifeskill Maths/Application of Maths at grade C/4 or equivalent. Higher Applications of Maths at grade C.
Costs
Tuition Fees Marketing and Business Management BA (Hons)
Scotland | £1820 | year 1 |
---|---|---|
England UK | £9250 | year 1 |
Northern Ireland | £9250 | year 1 |
Wales | £9250 | year 1 |
Ireland | £9250 | year 1 |
EU | £15000 | year 1 |
International | £15000 | year 1 |
Additional fee information
International/EU fees are £15,500 for the following courses:-
BA (Hons) Computer Arts
BSc (Hons) Computer Game Applications Development
BSc (Hons) Computer Games Technology
BSc (Hons) Computing
BSc (Hons) Computer Science
BSc (Hons) Computer Science with Cybersecurity
BSc (Hons) Ethical Hacking
BA (Hons) Game Design and Production
Average student cost of living in the UK
Rent | £518 |
Water, gas electricity, internet (at home) | £50 |
Supermarket shopping | £81 |
Clothing | £35 |
Eating out | £33 |
Alcohol | £27 |
Takeaways / food deliveries | £30 |
Going out / entertainment (excl.alcohol, food) | £24 |
Holidays and weekend trips | £78 |
Transport within city | £17 |
Self-care / sports | £20 |
Stationary / books | £13 |
Mobile phone / internet | £13 |
Cable TV / streaming | £7 |
Insurance | £51 |
Other | £95 |
Average student cost of living | £1092 |
London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.
How to apply
Application deadline:
January 1, 2025
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Possible Entry Points:
- year 1 (Default entry point)
- year 2
- year 3
University Rankings
Positions of University of Abertay Dundee in top UK and global rankings.
Rankings of University of Abertay Dundee in related subject specific rankings.
Business
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- #7
- #82
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- Marketing
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CUG The Complete University Guide - By Subject
[Published 08 June, 2023]
See all 10 university rankings of University of Abertay Dundee
About University of Abertay Dundee
Conveniently situated in the middle of Dundee city centre, Abertay University provides an energetic and vibrant learning atmosphere. All campus buildings belonging to Abertay are grouped close together, allowing their learners to easily get where they need to be. Dundee itself is one of the smaller cities in Scotland, but at the same time offers a wide selection of leisure and nightlife, as well as employment opportunities in the creative industries in particular.
List of 43 Bachelor and Master Courses from University of Abertay Dundee - Course Catalogue
Where is this programme taught
Similar courses
Program | University | Student satisfaction | Unemployed | Dropout | Tuition (UK) | Tuition (International) | UCAS Tariff | City | ||
---|---|---|---|---|---|---|---|---|---|---|
Consumer Behaviour and Marketing with International Foundation Year - September Entry BSc (Hons) | University of Reading | 63% | 5% | 5% | £9250 | £22350 | 137 | Reading | On campus Full-time | |
Marketing (Data Analytics) BSc (Hons) | University of East London | 75% | 0% | 10% | £9250 | £14160 | 117 | London | On campus Full-time | |
Marketing with Foundation Year BA (Hons) | University of Derby | 79% | 0% | 13% | £9250 | £14900 | 114 | Derby | On campus Full-time | |
Marketing with Foundation Year BA (Hons) | York St John University | 83% | 1% | 15% | £9250 | £14000 | 97 | York | On campus Full-time | |
Marketing and Philosophy & Ethics BA (Hons) | Liverpool Hope University | 90% | 5% | 15% | £9250 | £12500 | 111 | Liverpool | On campus Full-time | |
Fashion Management with Marketing BA (Hons) | Southampton Solent University | - | - | - | £9250 | £15000 £16125 | - | Southampton | On campus Full-time | |
Business Management and Marketing BA (Hons) | St Mary's University, Twickenham | 75% | 0% | 25% | £9250 | £16320 | 117 | Twickenham | On campus Full-time | |
Business and Marketing BA (Hons) | De Montfort University | 71% | 5% | 11% | £9250 | £15250 £15750 | 88 | Leicester | On campus Full-time | |
Business Management with Marketing with Placement and Foundation Year BSc (Hons) | Southampton Solent University | - | - | - | £9250 | £13020 £14000 | - | Southampton | On campus Full-time | |
Marketing and Management (with Study Abroad) BA (Hons) | University of Hull | 80% | 0% | 10% | £9250 | £15400 | 126 | Hull | On campus Full-time |
Ranking publishers
The University League Tables
- Published:
- 08 June, 2023