Marketing and Management MSc

University of East Anglia

Overview

If you aspire to work in a managerial role but want the edge that marketing training will give you, or if you want to work in a management position within marketing, this MSc Marketing and Management is the course for you.

The world of business and management is constantly changing so it is vital that you learn how to think for yourself and adapt to changing circumstances. This degree will prepare you to do just that.

It’s also a great choice if you are interested in both marketing and management and want to keep your options open by exploring both disciplines.

The course is also ideal if you have your own business, or work in a family business, and want to improve your marketing and management skills in order to take that business to new levels.

You’ll learn how to identify, evaluate and execute marketing and management strategies. You’ll also discover how to engage and collaborate with other specialists – an essential skill if you aspire to rise to the top in business.

About This Course

This course is an excellent foundation for a career in marketing and/or management. Alternatively, it will help you bring a marketing and management perspective to any number of other business roles.

You don’t need to have studied or worked in marketing or management before to excel on this course – you’ll be introduced to all the key concepts and practices before delving deeper.

Equally, if you do have experience working in or studying marketing or management, this degree is a great opportunity to push your skills and capabilities even further.

Over 12 months of intensive study you’ll discover the intellectual and practical skills of marketing and management. You’ll explore theories, concepts and techniques, and build the analytical tools and perspectives necessary for a lifetime of making marketing and management decisions. You’ll also learn how to lead and respond, both operationally and strategically, in the dynamic global marketplace.

In your marketing studies you’ll discover the long-standing fundamentals of the field, as well as investigating new areas that are critical to success in today’s world, such as internationalisation and the global marketplace, the power of the internet, and socially responsible marketing. You’ll learn how to analyse markets and their behaviours, and how to develop brands and manage teams that work effectively within those markets. And you’ll discover how to engage and collaborate with non-marketing specialists – an essential skill for successful marketing professionals.

In your management studies you’ll develop key management skills, and become adept at integrating and aligning organisational processes, systems and people to meet the challenges and goals of any business. Good management requires empathy, communication skills and confident leadership. And these are exactly the sorts of skills you’ll develop on this course. You’ll also learn how to understand people from different backgrounds and get the best from them.

Throughout your studies you’ll learn how to understand, explain and lead the role of marketing and management in a range of contextual settings. You’ll explore the impact of marketing and management strategies on growth, cash flow and profit.

Your studies will have an international outlook throughout. You’ll study business issues from a global perspective. And you’ll be part of a diverse student body. All of this means you’ll graduate ready to succeed on an international stage.

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