University of East Anglia
Marketing and Management with a Year Abroad BA (Hons)
University of East Anglia

Key Course Facts

Course Description


Combine a passion for marketing and an interest in management with a BA in Marketing and Management at Norwich Business School (NBS).

You’ll learn the fundamental aspects of business, and gain the essential skills, knowledge and experience you need to excel in marketing practice.

This degree will prepare you for a range of career options in marketing and/or management, including positions in digital marketing, social media , branding, corporate communications, public relations (PR), sales, and market research. This course also provides a great foundation for starting your own business, working as a consultant/freelancer, or as part of a small or medium-sized enterprise (SME) locally, nationally or internationally.

You don’t need to have studied marketing or management before to succeed on this degree. You just need to be interested in business, have a curiosity for exploring and creatively developing marketing concepts and campaigns, and be ready to work hard to take your ambitions to the next level.

About This Course

On this degree, course you’ll explore the essential elements of marketing, from a theoretical and practical perspective.

Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, you’ll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. By studying marketing and management together, you’ll gain a unique insight into the continuous changes and challenges of the business world.

You’ll have the opportunity to develop skills in market research, advertising, sales, and managing projects and organisations, while understanding the difference and value of business to business (B2B) and business to consumer (B2C) orientated products and services, and their related marketing strategies. As part of this course, you will also gain experience, expertise and confidence in presenting and communicating new ideas verbally and in written form.

Alongside the study of marketing, there is a focus on management skills, such as understanding the business environment, managing data in a digital world, strategic awareness and analysis, as well as an applied business project. In your first year, you’ll be introduced to the fundamentals of business. Then during your second and fourth years, alongside core marketing and management modules, you’ll study optional modules, and will have the option of undertaking a final-year project, allowing you to tailor your degree to suit your specific interests and future aims.

NBS is a friendly and supportive school, with a lively, proactive and International cohort. All our teaching is informed by our real-world business experience and expertise, as well as our world-leading research.


Course details are subject to change. You should always confirm the details on the provider's website:

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Accredited by the Chartered Institute of Management Accountants (CIMA) for the purpose of exemption from some professional examinations through the Accredited degree accelerated route.

Student Reviews

Below you can see course specific reviews for 21 graduates of Marketing and Management with a Year Abroad BA (Hons) at University of East Anglia for each of the survey questions in comparison to the average for all UK degree courses in Marketing.

Overall student satisfaction
76 /100
21 total respondents

Primarily based on data from undergraduate degree students.

The NSS is commissioned by the Office for Students


Salary of Graduates of Marketing and Management with a Year Abroad BA (Hons) at University of East Anglia

Important: Salary data below is not course specific, but contains data of all students of Marketing and Management with a Year Abroad BA (Hons) at the university. Due to data collection methodology, salary data is mainly based on data related to undergraduate students.

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £25000 £28000 £37000
25-75 percentile range £21000 - £27500 £22500 - £34500 £27000 - £48000

Salary of all UK Graduates of Marketing

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £25605 £26225 £30508
25-75 percentile range £21613 - £30214 £19918 - £33682 £22650 - £41542

What You Will Learn

Programme content: As a student of Marketing and Management with a Year Abroad, BA (Hons) you will study the following course modules.

Year 1

Year 2

Year 3

Year 4

Jobs & Career Perspectives

15 months after graduation, graduates of this course were asked about what they do and, if they are working, about their current job and their perspectives.

Current jobs

Job in line with future plans

Utilise skills from studies

Work is meaningful

Required skill level of job after 15 months

% Skilled jobs

Jobs of graduates of this course (15 months after graduation)

Example below based on all graduates of Marketing and Management with a Year Abroad BA (Hons) at University of East Anglia

55% Business and public service associate professionals
15% Administrative occupations
10% Media Professionals
5% Sales occupations
5% Elementary occupations
5% Managers, directors and senior officials
5% Welfare and housing associate professionals
5% Artistic, literary and media occupations

Entry Requirements / Admissions

Minimum Required UCAS Tariff

UCAS Tariff of Accepted Students for this course

Qualification requirements

Excluding General Studies.

Excludes BTEC Public Services, BTEC Uniformed Services and BTEC Business Administration.

Principal subjects and A-level combinations are considered - please contact us.

GCSE Requirements: GCSE English Language grade 4 or C and GCSE Mathematics grade 4 or C. We welcome a wide range of qualifications - for further information please contact us at

English language requirements

test Grade Additional Details
IELTS (Academic) 6 IELTS score of 6.0 overall with minimum of 5.5 in each component
Do you not fulfill the minimum requirements in terms of UCAS score, A levels, or English language requirements?
Get advice on which foundation courses are best for you to still be able to join Marketing and Management with a Year Abroad, BA (Hons).


Tuition Fees Marketing and Management with a Year Abroad BA (Hons)

England UK £9250 year 1
Northern Ireland £9250 year 1
Scotland £9250 year 1
Wales £9250 year 1
Channel Islands £9250 year 1
International £17100 year 1
International £18000 year 1

Additional fee information

Tuition fees are reviewed annually and subject to increase. Some fees are regulated by the UK government and will be changed in line with advice from them. Fees for continuing students i.e. those on courses of greater than one year in length will normally increase annually. This increase will not exceed 4% or the % increase of the UK Government regulated fee whichever is higher. The fee increase is based on the fee for the year that you register. For further information about additional costs for your course and information on fee status please see our website.

Average student cost of living in the UK

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

How to apply

Application deadline:

January 1, 2024

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Possible Entry Points:

  • year 1 (Default entry point)

University Rankings

Positions of University of East Anglia in top UK and global rankings.

Rankings of University of East Anglia in related subject specific rankings.


    • #46 
    • #451 
    Business & Management Studies
    QS World University Rankings By Subject
    [Published 20 April, 2022]
    • #27 
    • #171 
    Economics & Business
    NTU by Subject
    [Published 20 October, 2021]
    • #12 
    • #13 
    CUG The Complete University Guide - By Subject
    [Published 13 June, 2022]

See all university rankings of University of East Anglia

What students say about studying Marketing in the UK?

  • what it's really like as a MARKETING STUDENT | a day in the life of a marketing student
  • Marketing, Advertising and PR - the student experience
  • Marketing and Advertising | University of Greenwich, London & Kent
  • marketing major | why i chose it, internships, starting salary, etc

About University of East Anglia

The University of East Anglia (UEA) is a government funded research university located in Norwich, England. The university operates from a single campus site which includes the Norwich Research Park and the Bob Champion Research and Education Building, as well a 24-hour library, a concert and gig venue, and the on-campus accommodation.

  • Student Life in Norwich | University of East Anglia (UEA)
  • Life as a UEA student in the School of Psychology | University of East Anglia (UEA)
  • Preparing for University – Independent Learning advice from UEA Students
  • Alumni Stories: Language and Communication Studies MAs | UEA
  • 9 Reasons to Come to a UEA Open Day | University of East Anglia (UEA)
  • What's a Lecture Like? | University of East Anglia (UEA)

Where is this programme taught

Campus A
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Main Site - University of East Anglia
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