University of East London
Marketing (Data Analytics) BSc (Hons)
University of East London

Key Course Facts

Student Reviews

Below you can see course specific reviews of 25 graduates of Marketing (Data Analytics) BSc (Hons) and other courses in Marketing at University of East London for each of the survey questions in comparison to the average for all UK degree courses in Marketing.

Overall student satisfaction
75 /100
25 total respondents

Primarily based on data from undergraduate degree students.

The NSS is commissioned by the Office for Students


Salary of all UK Graduates of

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £24966 £23942 £28323
25-75 percentile range £21977 - £27977 £19374 - £29472 £22352 - £36875

Course Description

This programme prepares you for a professional career in marketing management. It introduces key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. It adopts a unique "practice" based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares students for an industry career with a strong emphasis upon employability.

The programme is designed to prepare you for a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.

The extended course is perfect if you want a degree in marketing but you don't meet the standard entry requirements.

IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Jobs & Career Perspectives

15 months after graduation, graduates of this course were asked about what they do and, if they are working, about their current job and their perspectives.

Required skill level of job after 15 months

Jobs of graduates of this course (15 months after graduation)

Example below based on all graduates of Marketing (Data Analytics) BSc (Hons) at University of East London

35% Artistic, literary and media occupations
15% Business, Research and Administrative Professionals
10% Teaching and Childcare Support Occupation
10% Elementary occupations
10% Welfare and housing associate professionals
10% Design occupations
10% Administrative occupations

You will be assessed using a variety of assessment methods. We use traditional examinations, essays and reports to assess academic knowledge. We also develop presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing. Many modules also incorporate portfolio assessment, which involves the students submitting multiple artefacts as part of a module assessment strategy.

Entry Requirements / Admissions

UCAS Tariff of Accepted Students for Marketing

Requirements for international students / English requirements

IELTS academic test score (similar tests may be accepted as well)

    • 6.0
    • Graduate Degrees
    • 6.0
    • Undergraduate Degrees
Get advice on which foundation courses are best for you to still study Marketing (Data Analytics), BSc (Hons), if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.


Tuition Fees Marketing (Data Analytics) BSc (Hons)

England UK £9250 year 1
Northern Ireland £9250 year 1
Scotland £9250 year 1
Wales £9250 year 1
Channel Islands £9250 year 1
EU £14160 year 1
International £14160 year 1

Average student cost of living in London

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

How to apply

Application deadline:

January 1, 2025

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Possible Entry Points:

  • year 1 (Default entry point)

University Rankings

Positions of University of East London in top UK and global rankings.

Rankings of University of East London in related subject specific rankings.


    • #80 
    CUG The Complete University Guide - By Subject
    [Published 08 June, 2023]

See all 18 university rankings of University of East London

About University of East London

The University of East London, often abbreviated to UEL, states their goal being to become the leading careers-focused university in the United Kingdom. UEL operates from three different campuses; Stratford Campus, Docklands Campus, and University Square Stratford. The Docklands Campus is the largest of the three campuses, and is just a 15-20 minute walk away from Central London, and 10-15 minutes away from Canary Wharf by train.

List of 228 Bachelor and Master Courses from University of East London - Course Catalogue

Student composition of University of East London

  • International Student Experience at UEL
  • Jessica - #ChooseUEL
  • What's it like being an International Student at University of East London?
  • #ChooseUEL - Suleman
  • Amelia - #ChooseUEL

Where is this programme taught

Stratford Campus
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