Business and Marketing Management BA (Hons)

University of Gloucestershire

Why Business and Marketing Management?

Our Business and Marketing Management degree prepares you to become confident and skilled in motivating people in the workplace and influencing customers to purchase products and services. As well as gaining essential knowledge in all aspects of business and marketing, you’ll be able to specialise in subjects such as business enterprise and e-interactivity and social media, allowing you to pursue your own individual interests and career ambitions. With the chance for an international trip to a location such as New York or Milan (additional costs may apply, see course web page for details), as well as work placements with renowned companies such as Warner Bros and BMW, our ‘Make It’ programme of business experiences really helps our graduates stand out from the competition.

You’ll draw on the expertise of lecturers with extensive professional credentials and research experience. The course also benefits from accreditation with the Chartered Institute of Marketing (CIM), allowing you to graduate with exemptions from the CIM Diploma. You’ll also take advantage of the cutting-edge facilities at our brand new state-of-the-art School of Business and Technology building at Oxstalls campus, Gloucester, including a live Thomson Reuters trading room and equipment you’d find in company headquarters around the globe. Oxstalls is also home to The Growth Hub, where you may have the opportunity to gain experience as a shadow consultant, working with real businesses looking to grow and develop.

Why University of Gloucestershire?

At University of Gloucestershire, we’ve been encouraging students to meet every ambition since 1847. Join us and you’ll benefit from our three UoG promises:

1. UoG Career Promise – if you are not in a job 6 months after graduating, we’ll guarantee you 6 months of free support post-graduation should you need it, followed by the offer of a paid internship and lifetime career coaching (eligibility conditions apply). 2. UoG Accommodation Promise – we guarantee all first-year students accommodation on, or near, the campus you’re studying at. 3. UoG Connections Promise – whilst at UoG, you’ll find the connections to reach your goals. With over 4,000 placements and more than 60 clubs and societies to join, you’ll make connections for life. Our ambition is boundless. Experienced lecturers promote a real-world ethos and treat our students as more than just a number. Alongside our strong support system, guest speakers, networking events and influential partnerships will help you prepare for life after graduation, whether that be in a successful career in your field or onto further study. Students never tire of finding inspiration here in the unique county of Gloucestershire – innovation and bravery thrive here. Cheltenham and Gloucester offer the best of city and country living, with the rolling hills of the Cotswolds paired with vibrant nightclubs and stunning parks in the bustling town and city centres.

After the course

Your story doesn’t end with us at graduation. We support our graduates to balance purpose with ambition, and 96% of University of Gloucestershire graduates are in work or further study within six months of completing their course. Graduate Outcomes Survey published 2023 and based on 2020/21 leavers.

Experience an open day

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.