University of Keele
Marketing and Media BA (Hons)
University of Keele

Course modalities offered

Key Course Facts

Student Reviews

Below you can see course specific reviews of 40 graduates of Marketing and Media BA (Hons) and other courses in Marketing at University of Keele for each of the survey questions in comparison to the average for all UK degree courses in Marketing.

Overall student satisfaction
81 /100
40 total respondents

Primarily based on data from undergraduate degree students.

The NSS is commissioned by the Office for Students

Salary

Salary of Graduates in Marketing

Important: Salary data below is not course specific, but contains data of all students of Marketing at the university. Due to data collection methodology, salary data is mainly based on data related to undergraduate students.

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £24000 £24000 £29000
25-75 percentile range £21000 - £26500 £19500 - £29500 £24000 - £40500


Salary of all UK Graduates of Marketing

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £23699 £21177 £25286
25-75 percentile range £20699 - £26713 £16901 - £26392 £19629 - £32303

Course Description

Develop into one of tomorrow's talented marketing professionals and study the evolution of the media and its role in society on our Marketing and Media BA. You will enhance your key marketing and media know-how to prepare you for a variety of career opportunities.

Why choose this course?

  • No. 1 in the UK. Britain's best university, ranked by students (Student Crowd University Awards, 2022)
  • Undertake a work placement or entrepreneurship year
  • Discover diverse cultures through an international year at a partner university across the globe
  • Study alongside innovative companies based in Keele Business School
  • On demand access to the Media Building – gain practical skills using film, sound and image production facilities

Elevate your expertise in two dynamic subjects on our Marketing and Media BA (Hons) programme. Studying marketing will provide you with the essential marketing strategies and techniques applicable in today's fast-moving and increasingly digital business world. Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, business-to-business, social, and not-for-profit marketing, and you will start to explore the different psychological and social influences on consumer behaviour.

On this creative course you will study the theoretical aspects of media, critically evaluate content and ideas, as well as develop practical skills through optional modules which give you the opportunity to undertake activities such as film making and editing. There are a number of exciting activities to get involved in across this degree programme including film making, photography, broadcasting and sound recording. These experiences will allow you to showcase and enhance your skill set and apply your learning in a creative setting, using industry-standard equipment.

About Keele

Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.

Jobs & Career Perspectives

15 months after graduation, graduates of this course were asked about what they do and, if they are working, about their current job and their perspectives.

Current jobs

Required skill level of job after 15 months

Jobs of graduates of this course (15 months after graduation)

Example below based on all graduates of Marketing and Media BA (Hons) at University of Keele

75% Teaching and Childcare Support Occupation
10% Media Professionals
5% Business, Research and Administrative Professionals
5% Science, engineering and technology associate professionals
5% Protective service occupations

Entry Requirements / Admissions

UCAS Tariff of Accepted Students for Marketing

Requirements for international students / English requirements

IELTS academic test score (similar tests may be accepted as well)

    • 6.5
    • All Degrees
Get advice on which foundation courses are best for you to still study Marketing and Media, BA (Hons), if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.

Costs

Average student cost of living in the UK

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

How to apply

Application deadline:

January 1, 2025

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Possible Entry Points:

  • year 1 (Default entry point)

University Rankings

Positions of University of Keele in top UK and global rankings.

Rankings of University of Keele in related subject specific rankings.

Business

    • #28 
    • #35 
    Marketing
    CUG The Complete University Guide - By Subject
    [Published 08 June, 2023]

See all 28 university rankings of University of Keele

About University of Keele

Established in 1949, Keele University is located in the rural setting of the large town of Newcastle under Lyme. The university’s facilities are all within walking distance from the centre of campus, including Union Square where students can find a Pharmacy, the Library, and even a student Post Office. Students can choose between an impressive selection of courses at both the Undergraduate and Postgraduate level, as well as between five different modern and spacious residence halls.

List of 221 Bachelor and Master Courses from University of Keele - Course Catalogue

Student composition of University of Keele

undergraduates:
8360
postgraduates:
1545
Total:
9905
  • Campus life at Keele
  • Reasons to choose Keele
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Where is this programme taught

Main Site
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