University of Portsmouth
Fashion Marketing MA
University of Portsmouth

Course modalities offered

Key Course Facts

Salary

Salary of all UK Graduates of

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £22481 £20177 £23660
25-75 percentile range £20119 - £25653 £15142 - £24804 £17699 - £30158

Course Description

Overview

If you’re a self-motivated independent thinker with a passion for research and fashion, this MA Fashion Marketing degree will help you become a creative innovator with the knowledge and skills you need to make an impact in the fashion industry.

Discover concepts, functions and processes of fashion buying and merchandising, alongside the theory and practice of marketing management, and explore new and emerging communication practices for fashion and luxury businesses.

You’ll learn to gather intelligence and insight from a global and cultural landscape, and transform this into exciting marketing strategies and communications across print, media and digital platforms.

You’ll gain a solid foundation in marketing theory and practice, and learn to apply this knowledge to the global fashion marketplace.

As you build your entrepreneurship skills, you’ll complete an independent final project on a topic you choose.

During the course you'll have opportunities to attend talks introducing you to a wide range of brands, sectors, expertise, and innovation topics, so you’ll graduate ready to engage in contemporary conversations in fashion. Past speakers have included Thomas Slide, Director for Media and Technology at Mintel. Thomas presented a look at some of the most important consumer trends relating to technology, from the adoption of new products to the way devices fit into our daily lives, including an analysis of how consumers feel about technology and the many ways it is transforming the manner we interact with and experience the world.

You can also attend field trips where we'll explore flagship stores and commercial spaces, looking at how disruptive design has affected luxury flagship stores in the twenty first century and examining contemporary challenges imposed by digital innovations.

You’ll study within the Faculty of Creative and Cultural Industries and the Faculty of Business and Law.

Eligibility

This course accepts UK, EU, and international students.

Course highlights

  • Network with industry professionals from a range of fashion companies
  • Gather and use global data to inform your marketing decisions
  • Explore a range of contemporary fashion and business topics
  • Have the option to complete a work placement for 6 months after your taught studies
  • Hear from industry speakers, including guests from Size? Footwear, Lazy Oaf, Depop, Burberry, LVMH, and H&M
  • Complete live projects with companies such as Size? Footwear
  • Build your portfolio with competitions and events including Graduate Fashion Week, Artsthread, Fashion Revolution, D&AD
  • Attend field trips, including to flagship stores and commercial spaces
  • Have the chance to gain professional qualifications in areas such as Google Analytics and Google Ads
  • Present your research to a student-led symposium as part of a research-based unit, which can help prepare you for potential PhD study

**You'll be assessed through:** case studies and industry reports; online tests, individual qualification and certification; an individual research project; presentations and pitches.

Entry Requirements / Admissions

English language requirements

test Grade Additional Details
IELTS (Academic)

English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Cambridge English Advanced

**Cambridge English: Advanced (CAE) taken after January 2015**

An overall score of 176 with no component score less than 169

Cambridge English Proficiency

Cambridge English: Proficiency (CPE) taken after January 2015. An overall score of 176 with no component score less than 169.

TOEFL (iBT)

91.with a minimum of 20 in Reading, 19 in Listening, 21 in Speaking and 20 in Writing.

PTE Academic

An overall score of 61 with a minimum of 54 in each skill.

Get advice on which foundation courses are best for you to still study Fashion Marketing, MA, if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.

An upper second-class honours degree in a relevant subject, or equivalent professional experience and/or qualifications. Applicants with non-standard qualifications will be invited to attend an interview.

Costs

Tuition Fees Fashion Marketing MA

EU £6000 year 1
England UK £6000 year 1
Northern Ireland £6000 year 1
Scotland £6000 year 1
Wales £6000 year 1
Channel Islands £6000 year 1
Ireland £6000 year 1
International £9400 year 1

Additional fee information

Students who are resident in EU countries: please note that the net fee is inclusive of the Transition Scholarship.

Fees are accurate at the time of publishing and are subject to change at any time without notice.

Fees may also go up in later years, in line with inflation

Average student cost of living in the UK

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

University Rankings

Positions of University of Portsmouth in top UK and global rankings.

See all 29 university rankings of University of Portsmouth

About University of Portsmouth

The University of Portsmouth is located on the United Kingdom’s only island city, Portsmouth. This public university, which was previously known as Portsmouth Polytechnic, forms part of the University Alliance, an organisation whose aim is to promote growth and innovation in the UK by putting an emphasis on links with business and industry.

List of 234 Bachelor and Master Courses from University of Portsmouth - Course Catalogue

Student composition of University of Portsmouth

undergraduates:
18085
postgraduates:
5005
Total:
23090
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Where is this programme taught

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