Business and Management (Marketing) BSc (Hons)
University of Reading
Key Course Facts
Student Reviews
Below you can see course specific reviews of 245 graduates of Business and Management (Marketing) BSc (Hons) and other courses in Business and Management (Non-Specific) at University of Reading for each of the survey questions in comparison to the average for all UK degree courses in Business and Management (Non-Specific).
Primarily based on data from undergraduate degree students.
All Business and Management (Non-Specific) courses of University of Reading
Salary
Salary of Graduates in Marketing
Important: Salary data below is not course specific, but contains data of all students of Business and Management (Non-Specific) at the university. Due to data collection methodology, salary data is mainly based on data related to undergraduate students.
15 months after graduation | 3 years after graduation | 5 years after graduation | |
---|---|---|---|
Median salary | £26000 | £28500 | £36000 |
25-75 percentile range | £24000 - £29000 | £23000 - £33500 | £29000 - £46000 |
All Marketing courses of University of Reading
Salary of all UK Graduates of Marketing
15 months after graduation | 3 years after graduation | 5 years after graduation | |
---|---|---|---|
Median salary | £25442 | £23942 | £28323 |
25-75 percentile range | £22135 - £29929 | £19374 - £29472 | £22352 - £36875 |
All Marketing courses in the UK
Course Description
Develop the marketing expertise to succeed in the rapidly changing world of business with our BSc Business and Management (Marketing) degree.
This flexible course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.
You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:
- marketing communications
- digital marketing
- branding theory and practice
- consumer behaviour
- optimising marketing performance.
As your studies progress, you’ll have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set.
Alongside this, you’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:
- international strategy
- organisational behaviour
- operations
- entrepreneurship
- data analytics
- human resource management
- accounting.
You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.
Throughout your studies, you will:
- explore the interdisciplinary nature of business
- apply the skills and knowledge you learn to current business problems
- study the emerging challenges facing global markets.
Choose BSc Business and Management (Marketing) at Henley Business School
- This programme is accredited by the Chartered Institute of Marketing (CIM), meaning that you will gain exemptions from most CIM professional Certificate programmes.
- Ranked 6th for graduate prospects in Business, Management & Marketing in the Guardian University Guide, 2020.
- Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).
Flexible study options
After the first year of your BSc Business and Management (Marketing) degree, you will have the option to transfer to any of our other specialist pathways:
- BSc Business and Management (Accounting)
- BSc Business and Management (Entrepreneurship)
- BSc Business and Management (Data Analytics and Digital Business)
- BSc International Business and Management
- BSc International Business and Management with a Modern Language
Alternatively, you could transfer onto the more general BSc Business and Management where you’ll be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests.
All of our degrees are available as four-year options, with either a Placement Year or Study Year Abroad in the third year.
A focus on employability with BSc Business and Management (Marketing)
We are passionate about developing your personal skills alongside your business acumen.
Our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment. The skills required to secure, and succeed, in future roles are embedded into the curriculum.
Accredited by the EFMD Quality Improvement System.
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Jobs & Career Perspectives
15 months after graduation, graduates of this course were asked about what they do and, if they are working, about their current job and their perspectives.
All Business and Management (Non-Specific) courses of University of Reading
Current jobs
All courses of University of Reading
Required skill level of job after 15 months
All Business and Management (Non-Specific) courses of University of Reading
Jobs of graduates of this course (15 months after graduation)
Example below based on all graduates of Business and Management (Marketing) BSc (Hons) at University of Reading
46% | Teaching Professionals |
16% | Natural and social science professionals |
7% | Business, Research and Administrative Professionals |
7% | Business and public service associate professionals |
6% | Managers, directors and senior officials |
3% | Information Technology Professionals |
2% | Finance Professionals |
2% | Engineering professionals |
1% | Media Professionals |
1% | Information Technology Professionals |
Entry Requirements / Admissions
UCAS Tariff of Accepted Students for this course
This particular course
English language requirements
test | Grade | Additional Details |
---|---|---|
IELTS (Academic) | 6.5 | We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing). |
TOEFL (iBT) | 88 | We require a minimum score of 88 overall with no less than 17 in Listening and Writing, 18 in Reading and 20 in Speaking. |
Cambridge English Advanced | We require a grade B or a score of 176 overall with no element less than 162. |
|
Cambridge English Proficiency | We require a grade C or a score of 176 overall with no element less than 162. |
|
PTE Academic | 69 | We require a minimum score of 69 overall with at least 59 in each element of the test (Listening, Speaking, Reading and Writing). |
Institution's Own Test | Test of English for Educational Purposes (TEEP). We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing). |
|
Trinity ISE | We require a Merit in each element from ISE II. If you take ISE III or ISE IV, we require a Pass in each element. |
Costs
Tuition Fees Business and Management (Marketing) BSc (Hons)
England UK | £9250 | year 1 |
---|---|---|
Northern Ireland | £9250 | year 1 |
Scotland | £9250 | year 1 |
Wales | £9250 | year 1 |
Channel Islands | £9250 | year 1 |
Ireland | £9250 | year 1 |
EU | £22350 | year 1 |
International | £22350 | year 1 |
Average student cost of living in the UK
Rent | £518 |
Water, gas electricity, internet (at home) | £50 |
Supermarket shopping | £81 |
Clothing | £35 |
Eating out | £33 |
Alcohol | £27 |
Takeaways / food deliveries | £30 |
Going out / entertainment (excl.alcohol, food) | £24 |
Holidays and weekend trips | £78 |
Transport within city | £17 |
Self-care / sports | £20 |
Stationary / books | £13 |
Mobile phone / internet | £13 |
Cable TV / streaming | £7 |
Insurance | £51 |
Other | £95 |
Average student cost of living | £1092 |
London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.
How to apply
Application deadline:
January 1, 2025
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Possible Entry Points:
- year 1 (Default entry point)
University Rankings
Positions of University of Reading in top UK and global rankings.
Rankings of University of Reading in related subject specific rankings.
Business
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- #18
- #98
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- Business
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URAP University Ranking by Academic Performance - By Field
[Published 22 July, 2023]
See all 29 university rankings of University of Reading
About University of Reading
The University of Reading is a publicly funded university in Reading, Berkshire, England. Reading has four major campuses; London Road and Whiteknights campus which are located in Reading itself, with Greenlands campus being found on the banks of the River Thames. The fourth campus is known as Iskandar Puteri, in Malaysia.
List of 375 Bachelor and Master Courses from University of Reading - Course Catalogue
Student composition of University of Reading
-
Total number of students enrolled at University of Reading by level Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
- undergraduates:
- 11905
- postgraduates:
- 3995
- Total:
- 15900
-
Number of students enrolled in courses of subject “Marketing”: 3705 Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
Where is this programme taught
Similar courses
Program | University | Student satisfaction | Unemployed | Dropout | Tuition (UK) | Tuition (International) | UCAS Tariff | City | ||
---|---|---|---|---|---|---|---|---|---|---|
Consumer Behaviour and Marketing with International Foundation Year - September Entry BSc (Hons) | University of Reading | 63% | 5% | 5% | £9250 | £22350 | 137 | Reading | On campus Full-time | |
Marketing (Data Analytics) BSc (Hons) | University of East London | 75% | 0% | 10% | £9250 | £14160 | 117 | London | On campus Full-time | |
Marketing with Foundation Year BA (Hons) | University of Derby | 79% | 0% | 13% | £9250 | £14900 | 114 | Derby | On campus Full-time | |
Marketing and Philosophy & Ethics BA (Hons) | Liverpool Hope University | 90% | 5% | 15% | £9250 | £12500 | 111 | Liverpool | On campus Full-time | |
Fashion Management with Marketing BA (Hons) | Southampton Solent University | - | - | - | £9250 | £15000 £16125 | - | Southampton | On campus Full-time | |
Business and Marketing BA (Hons) | De Montfort University | 71% | 5% | 11% | £9250 | £15250 £15750 | 88 | Leicester | On campus Full-time | |
Fashion Business and Marketing BA (Hons) | The University of Winchester | 42% | 0% | 5% | £9250 | £16700 | 124 | Winchester | On campus Full-time | |
Business Management with Marketing with Placement and Foundation Year BSc (Hons) | Southampton Solent University | - | - | - | £9250 | £13020 £14000 | - | Southampton | On campus Full-time | |
Marketing and Management (with Study Abroad) BA (Hons) | University of Hull | 80% | 0% | 10% | £9250 | £15400 | 126 | Hull | On campus Full-time | |
Management and Marketing (including Placement Year) BSc (Hons) | University of Essex | 64% | 5% | 5% | £9250 | £20500 | 147 | Colchester | On campus Full-time |
Ranking publishers
Urap
- Published:
- 22 July, 2023