Intercultural Business Communication and Marketing MA
University of Surrey
Key Course Facts
Course Description
Why choose this course
To work in an international marketing context you need to understand your audience and how to engage it. Our course combines the research and teaching strengths of the School of Literature and Languages with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that will accelerate your career.
Our course will enable you to develop an international and intercultural point of view and prepare you for a thriving career in linguistically and culturally diverse marketing and business environments.
Over the years, our intercultural and professional communication courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:
Advertising
International management
Human resources
Corporate communication
Media and public relations.
What you will study
On this course you’ll develop an understanding of effective marketing processes and how language can be used for effective business and marketing communication in an international context.
As part of your studies, you’ll complete a project evaluating the business, communication or marketing aspects of an organisation of your choice, which will enable you to apply your knowledge and skills in a practical context.
As an alternative, you can choose to write a practice-based dissertation based on a four-week internship. You’ll be responsible for securing your own internship, but you will be supported in your search by our Careers and Employability team.
Entry Requirements / Admissions
Requirements for international students / English requirements
IELTS academic test score (similar tests may be accepted as well)
-
- 6.5
- All Degrees
A minimum of a 2:2 UK honours degree in any subject, or a recognised equivalent international qualification.
IELTS Academic: 6.5 overall with 6.5 in writing and 6.0 in each other element.
Costs
Average student cost of living in the UK
| Rent | £518 |
| Water, gas electricity, internet (at home) | £50 |
| Supermarket shopping | £81 |
| Clothing | £35 |
| Eating out | £33 |
| Alcohol | £27 |
| Takeaways / food deliveries | £30 |
| Going out / entertainment (excl.alcohol, food) | £24 |
| Holidays and weekend trips | £78 |
| Transport within city | £17 |
| Self-care / sports | £20 |
| Stationary / books | £13 |
| Mobile phone / internet | £13 |
| Cable TV / streaming | £7 |
| Insurance | £51 |
| Other | £95 |
| Average student cost of living | £1092 |
London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.
University Rankings
Positions of University of Surrey in top UK and global rankings.
See all 31 university rankings of University of Surrey
About University of Surrey
The University of Surrey is a government funded research university located in Guildford, England. The university’s stated goals are to become a leading global university performing important research and innovation, creating great researchers and achieving outcomes which make important contributions to society.
List of 341 Bachelor and Master Courses from University of Surrey - Course Catalogue
Student composition of University of Surrey
-
Total number of students enrolled at University of Surrey by level Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
- undergraduates:
- 10985
- postgraduates:
- 3275
- Total:
- 14260
-
Number of students enrolled in courses of subject “Marketing”: 3060 Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
Where is this programme taught
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