University of West London
Advertising, Branding and Communication MA
University of West London

Course modalities offered

Key Course Facts

Course Description

Challenge your creativity, be inspired, and create meaningful campaigns that stand out from the crowd with this Masters in Advertising, Branding and Communication (ABC).

It has all the benefits of a Masters in Communication combined with practical skills and industry experience in advertising and branding.

You will develop strategic and creative thinking, advertising tactics, and communication skills, used to create innovative advertising, brand and design campaigns for businesses. You will also work on briefs set by leading companies and be mentored by industry professionals.

Through projects, lectures, group tutorials, industry visits and our own conferences, you will develop an in-depth understanding of professional brand communication and advertising strategy.

Your completed Masters Project or Dissertation will be the greatest outcome and strongest evidence of your achievements and development

We have a softer version of this course; have a look at our PgDip course before you apply. Visit uwl.ac.uk for further details.

Communication is right at the heart of our lives.

Today, communication systems and tools are increasingly complex, sophisticated and extremely powerful. However, their effectiveness depends on knowing how best to use them creatively and strategically, in a time where sustainable and transparent communication practices are becoming an utmost priority.

Our course seeks to provide a student-centred environment which is continually updated by current industry practice. We are actively committed toward creating engaging and intellectually rich learning experiences so you can leave the programme with a solid understanding of key concepts, methods, theories and practices you can immediately apply to the workplace.

Our MA in ABC could provide you with a competitive edge over those without this higher level of creative and strategic research competencies that are becoming more and more relevant in the creative industries.

You may be fully equipped for rapid career ascension, being able to demonstrate critical analysis, creativity, and complex problem solving. You will be guided so you can provide evidence of originality when it comes to branding solutions, advertising campaigns and communication-related strategies or models.

At the same time your own thoughts and individual initiative will be informed through a thorough design thinking process of Discovery, Definition, Development and Delivery.

The expected contact time is 1.5 days per week throughout the 14 months – but just as in the vertiginous and vibrant ABC sectors, you will be working hard!

Entry Requirements / Admissions

Requirements for international students / English requirements

IELTS academic test score (similar tests may be accepted as well)

    • 6.5
    • Graduate Degrees
    • 5.5
    • Undergraduate Degrees
Do you not fulfill the minimum requirements in terms of UCAS score, A levels, or English language requirements?
Get advice on which foundation courses are best for you to still be able to join Advertising, Branding and Communication, MA.

You should have an honours degree (2:2 or above) from a UK university or equivalent. We may also offer you a place based on relevant experience or training, normally from within the work environment. All applications are considered individually.

Costs

Average student cost of living in the UK

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

University Rankings

Positions of University of West London in top UK and global rankings.

See all university rankings of University of West London

What students say about studying Advertising in the UK?

  • BA Advertising and Marketing: Student placement
  • A Day In The Life Of An Advertising Student
  • Why YOU should major in advertising

About University of West London

The University of West London (UWL) is a government funded university in England. West London is made up of eight distinct schools: Claude Littner Business School, London Geller College of Hospitality and Tourism, the School of Computing and Engineering, the College of Nursing, London College of Music, the School of Law and Criminology, the School of Human and Social Sciences, and the London School of Film.

  • Student life at the University of West London
  • BA (Hons) International Hotel Management at the University of West London
  • BA (Hons) English and Creative Writing at the University of West London
  • BSc (Hons) Human Resource Management at the University of West London
  • BA (Hons) Graphic Design at the University of West London

Where is this programme taught

Main site - West London
map marker Show on map

Similar courses

Program University Student satis­faction Unem­ployed Drop­out Tuition (UK) Tuition (Inter­national) UCAS Tariff City
University of Lincoln 77% 5% 5% £9250 £14700 124 Lincoln On campus Full-time
De Montfort University 72% 2% 3% £9250 £14250 109 Leicester On campus Full-time
Leeds Arts University 95% 15% 5% £9250 £15800 141 Leeds On campus Full-time
Canterbury Christ Church University 71% 0% 20% £9250 £14500 106 Canterbury On campus Full-time
University of Essex 71% 0% 20% £8760 £18800 106 Colchester On campus Part-time
Ravensbourne University London 85% 7% 0% £9250 £16500 119 London On campus Full-time
Buckinghamshire New University 80% 4% 16% £9250 £14250 92 High Wycombe On campus Full-time
Bournemouth University 80% 4% 16% £9500 £15750 92 Poole On campus Full-time
University of Worcester 58% 10% 15% £9250 £13100 145 Worcester On campus Full-time
Canterbury Christ Church University 72% 0% 0% £9250 £14500 95 Canterbury On campus Full-time