Birkbeck, University of London
International Marketing MSc
Birkbeck, University of London

Course modalities offered

Key Course Facts

Course Description

Our MSc International Marketing will allow you to develop insights into marketing decision-making in a global cultural context. You will gain in-depth knowledge of marketing practice through modules such as Consumer Behaviour and Brand Management, alongside a comprehensive understanding of the global context through the International Business Strategy and International Marketing modules.

With reference to research findings to provide additional insights into the subject matter, the course enables you to link theory and practice, to identify ethical practice and to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.

Accredited by the Chartered Institute of Marketing (CIM), the MSc International Marketing is designed to suit both those with a marketing background and those who wish to embark on a career in marketing.

Highlights

  • Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management.

  • Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management, marketing, as well as financial management and accounting.

  • We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

  • Our MSc Marketing suite (consisting of MSc International Marketing, MSc Marketing, MSc Marketing Communications and MSc Sport Marketing) has been mapped against CIM/CAM qualifications to offer our students exemptions.

  • You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available, as well as the Birkbeck Library and e-Library.

A combination of examinations, coursework and a 12,000-word dissertation.

Entry Requirements / Admissions

Requirements for international students / English requirements

IELTS academic test score (similar tests may be accepted as well)

    • 6.5
    • Mphil / PhD

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-
Do you not fulfill the minimum requirements in terms of UCAS score, A levels, or English language requirements?
Get advice on which foundation courses are best for you to still be able to join International Marketing, MSc.

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification. We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

Costs

Tuition Fees International Marketing MSc

England UK £6225 year 1
Northern Ireland £6225 year 1
Scotland £6225 year 1
Wales £6225 year 1
International £9600 year 1

Additional fee information

Students are charged a tuition fee in each year of their programme. Tuition fees for students continuing on their programme in following years may be subject to annual inflationary increases.

Average student cost of living in London

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

University Rankings

Positions of Birkbeck, University of London in top UK and global rankings.

See all university rankings of Birkbeck, University of London

What students say about studying Marketing in the UK?

  • what it's really like as a MARKETING STUDENT | a day in the life of a marketing student
  • Marketing, Advertising and PR - the student experience
  • Marketing and Advertising | University of Greenwich, London & Kent
  • marketing major | why i chose it, internships, starting salary, etc

About Birkbeck, University of London

Birkbeck, University of London (BBK) was established in 1823, and takes a different stance towards admissions than many other universities. Applicants are encouraged by BKK to apply even if they don’t possess the traditional qualifications normally required, as applications here are also considered based on an assessment of your knowledge on the subject, and any work experience you might have. Being located in the very centre of London, students will have all the advantages of the city’s public transport connections, as well as the chance to live in such a diverse and vibrant city with all that it offers.

  • Stella’s Starting Study Vlog
  • “How has the Birkbeck experience been for you?”
  • Birkbeck's Student Experience
  • Studying for a PhD at Birkbeck - Veronika Akhmadieva
  • Top reasons why students choose Birkbeck, University of London

Where is this programme taught

Main Site - Malet Street
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