Fashion Business and Marketing BA (Hons)
The University of Winchester
Key Course Facts
Course Description
- Learn from a teaching team with fashion industry experience
- Guest lectures from industry leading brands such as ASOS, WGSN and Patagonia
- Opportunities for placements and internships
- Study abroad in the USA and France
If you can see yourself running catwalk shows at London Fashion Week, creating compelling campaigns for international brands or sourcing the latest trends for an online fashion retailer, then our three-year degree course could be the perfect fit for you.
Fashion Business and Marketing at Winchester focuses on the commercial face of the fashion-industry, embracing digital media and the latest marketing technologies. As part of the Department of Marketing Event and Project Management within the Business School, we aim to help you become an innovative, responsible and confident marketer and manager.
Our programme has links with a range of industry specialists who deliver guest lectures in areas such as fashion buying and trend forecasting, writing for fashion and how to create a successful online campaign. There are opportunities for international study in the USA and France (in the second year of study), students are supported to find work placements at London Fashion Week, and there are opportunities for field trips.
Year 1 introduces you to the key theories, concepts and perspectives underpinning the subject area, as well as outlining the scope of the fashion industry. Topics include: Introduction to Academic and Professional Studies, E-Publishing, Understanding Markets, Fashion in Focus, Managing Finance, Introduction to Media, and Marketing Principles.
Year 2 builds on your foundation year to provide further insight and opportunity to apply your learning in a range of areas such as Fashion Buying, Creativity Design and Innovation, Consumer Behaviour, Fashion Merchandising, Brand Identity and Design, Integrated Marketing Communications and Applied Marketing Research.
By Year 3, you are ready to study in a more independent manner and to actively consider your work options before graduation. You align your final major project to your preferred career path via a range of optional taught modules, a research project, dissertation or part-time work placement. You can continue to hone your advanced skills in the following topics, which support your final major project: Fashion Media and Identity, Sustainability and Responsibility in Fashion, Strategic Brand Management, Strategic Innovation Management, Creating a Social Media Campaign and Digital Marketing.
Our well prepared and skilled graduates go on to enjoy a wide range of careers within the fashion industry in marketing, media, brand management, writing and publishing, styling, advertising, public relations, trend forecasting, consumer research, buying, merchandising and visual merchandising. Graduates have gone on to work at Burberry, Harrods, WGSN, New Look and ASOS..
Entry Requirements / Admissions
Qualification requirements
Access to HE Diploma
Applicants are required to hold a minimum of 2 x A-level or equivalent qualifications (e.g. 2 x BTEC National Subsidiary Diplomas) and we accept all A-level subjects, including Critical Thinking, General Studies and own-language A-levels. We welcome applicants who have completed the Extended Project (EP/EPQ) and points obtained from this qualification will be included in any offer. In addition, we accept a maximum of 32 points from level 3 qualifications below A2 that are included in the tariff (e.g. AS-levels not studied at A-level, music or dance qualifications).
If you are a mature student, your application will be considered on its individual merits and work or other professional experience may be taken into consideration in lieu of other published requirements.
English language requirements
| test | Grade |
|---|---|
| IELTS (Academic) | 6 |
| IELTS (Academic) | 6 |
Costs
Tuition Fees Fashion Business and Marketing BA (Hons)
| England UK | £9250 | year 1 |
|---|---|---|
| Northern Ireland | £9250 | year 1 |
| Scotland | £9250 | year 1 |
| Wales | £9250 | year 1 |
| Ireland | £9250 | year 1 |
| Channel Islands | £9250 | year 1 |
| EU | £16700 | year 1 |
| International | £16700 | year 1 |
Average student cost of living in the UK
| Rent | £518 |
| Water, gas electricity, internet (at home) | £50 |
| Supermarket shopping | £81 |
| Clothing | £35 |
| Eating out | £33 |
| Alcohol | £27 |
| Takeaways / food deliveries | £30 |
| Going out / entertainment (excl.alcohol, food) | £24 |
| Holidays and weekend trips | £78 |
| Transport within city | £17 |
| Self-care / sports | £20 |
| Stationary / books | £13 |
| Mobile phone / internet | £13 |
| Cable TV / streaming | £7 |
| Insurance | £51 |
| Other | £95 |
| Average student cost of living | £1092 |
London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.
How to apply
Application deadline:
August 1, 2025
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Possible Entry Points:
- year 1 (Default entry point)
- year 2
- year 3
UCAS application code:
N590
University Rankings
of The University of Winchester
among 379 universities in England UK
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Positions of The University of Winchester in top UK and global rankings.
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About The University of Winchester
List of 141 Bachelor and Master Courses from The University of Winchester - Course Catalogue
Student composition of The University of Winchester
-
Total number of students enrolled at The University of Winchester by level Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
- undergraduates:
- 6495
- postgraduates:
- 935
- Total:
- 7430
-
Number of students enrolled in courses of subject “Fashion”: 100 Academic year - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
Where is this programme taught
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FAQ about Fashion Business and Marketing BA (Hons) The University of Winchester
- Tuition fees for this programme are 9250 per year for UK students. In addition to the tuition fees you should also take into consideration the average monthly cost of living for students in the UK.
- Fashion Business and Marketing BA (Hons) is taught on campus and cannot be taken online at The University of Winchester.