Fashion Marketing MA

Nottingham Trent University

As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Our MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective. You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and phycology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics. Your knowledge and understanding of the subject will be enhanced by advanced marketing research and analytical skills, and fashion marketing theory.

Key features • Gain knowledge and understanding of new and established marketing practice across different areas of the fashion industry, and choose your specialist focus. • Combine marketing practices and theoretical related studies. • Select from a range of possible outputs to reflect your individual career aspirations or to support a business start-up. • Benefit from industry speakers such as senior marketing executives from leading fashion brands. • Attend workshops to enhance your research skills, acquire relevant software skills like Adobe InDesign, and gain support for your personal career planning. • Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design. • Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship. • Go on study trips to international fashion capitals like Paris, Copenhagen, Antwerp and New York. • Study alongside students from all areas of fashion management, marketing and communication. • Prepare for further postgraduate study, such as PhD • We are proud to be ranked 13th in the UK for Art and Design (QS World University Rankings by Subject 2021).

Your space to create at NTU We’re committed to helping you explore, expand and refine your craft, as you discover new creative horizons with some truly great tools, equipment and workspaces.<MS&&> Visit our facilities hub at <MW&&>www.ntu.ac.uk/artfacilities</MW&&> to find out more</MS&&>.