Sports Marketing Management BSc (Hons)

Manchester Metropolitan University

OVERVIEW

Sport is part of Manchester’s DNA. It’s a big feature of the city’s history, character and economy. And it’s a big part of Manchester Met too. We created one of the first sports marketing degrees in the country and we’ve worked with experts in the industry to make it as useful as possible for your career.

Throughout the course you’ll learn what makes sports marketing so special. You’ll develop key skills in areas like brand management, digital marketing and commercial sponsorship.

The course prepares you for real life in the industry. So, you’ll complete practical projects like developing a sponsorship proposal, creating a digital marketing campaign or putting together a business plan for a new sports enterprise. To add even more to your CV, you can spend a year on placement with an employer, or go abroad to study at one of our partner universities.

We provide plenty of opportunities for you to learn from experts in the industry. We organise guest lectures and help you volunteer at sports organisations and events. We have links with the likes of Manchester City Football Group, GB Taekwondo, Fanatics, JD Sports and British Cycling.

• FEATURES AND BENEFITS
• Triple accredited – our business school holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
  • Learn from the experts – our teaching staff have experience at all levels of sport and work with some of the big organisations in the industry.
• Enhance your employability – through activities including internships, volunteering or learning a new language. With our award-winning ‘Rise at Manchester Met’ programme you can gain extra academic credits towards your degree.
• Choose a placement or study abroad – The course offers real flexibility as you will enrol on the three year programme and then decide if a placement or overseas study is right for you once you have started your studies, so you don’t have to decide now.
• Enhancing the student experience – Manchester Metropolitan University Institute of Sport offers an exceptional student experience, bringing together sport-related education from across the University to deliver a world-leading curriculum in sport, business, management and integrated healthcare disciplines and community health promotion.
• Get involved with industry – attend guest talks and masterclasses, network with recruiters, and go on placement with organisations like ESPN, Manchester United Football Club and World Netball.
• Supporting you in person and online - student support initiatives including drop-in sessions, lecture recordings and dedicated support, both on and offline.
• Open up your career options – marketing skills are valuable in a range of organisations in the sports world and beyond, from promoters to education.

Accredited by the EFMD Quality Improvement System.

Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Accredited by the Association of MBAs (AMBA).