Marketing with Psychology BA

Sheffield Hallam University

Course summary

• Explore the fast-paced world of marketing through the lens of psychology.
• Gain in-depth marketing knowledge, exploring future-facing strategies and media.
• Apply psychological theory to marketing practice to design customer-centric campaigns.
• Complete placements and internships with leading organisations and agencies.
• Join a dynamic hub of creatives and entrepreneurs in our award-winning enterprise centre.

You’ll experience how the disciplines in our BA (Hons) Marketing with Psychology degree complement each other – from consumer psychology and behaviour to the psychology of marketing and management. You’ll develop the skills to work as a marketing specialist within innovative fields, such as content design, customer research, brand development and marketing strategy.

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

Based in our Sheffield Business School, you’ll join a global community where business leaders, researchers and 7,000 business students all come together to solve problems and make things better.

Our academics are highly skilled professionals, bringing their industry expertise, research and cutting-edge knowledge into the classroom.

You learn through:

• On-campus lectures, seminars and tutorials
• Digital learning platforms
• Industry visits and field trips
• Independent study
• Live consultancy projects
• Practice-based learning and group work
• Simulated work environments
• Problem-solving workshops
• Class debates
• Guest talks from industry experts  

Key themes

As the course begins, you’ll learn the foundations of marketing theory and explore how market research, customer insights and competitor analysis are used to build successful strategies. You’ll go on to study the science of brand management and influencers and find out why great marketing puts the audience at the centre of its design.

You’ll understand how people respond to marketing and explore ethical issues around off and online behaviours. Further topics include social and positive psychology, management and marketing strategy, psychology of marketing and management and marketing consultancy.

As the course progresses, you can direct your own learning with a broad range of optional modules – developing specialist skills for the career you want. We’ll encourage an insightful, inclusive and responsible mindset, helping you develop the curiosity, creativity and digital skills you need to get ahead.

Applied learning

We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and real-world consultancy projects through our global network of leading businesses.

Placements

You’ll have the opportunity to arrange a year-long work placement between your second and third years. This gives you valuable work experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV.

A sandwich placement is recognised as the ‘gold standard’ opportunity to apply your knowledge within an industry of your choice.

You’ll also have summer and winter school opportunities in a variety of locations. Recently these have included France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe, the US, Australia and beyond.

Live projects

You’ll take a real-world approach through focused employability modules, engaging with businesses to provide client case studies and projects.

You’ll also complete a live consultancy project, liaising with a client company and delivering outcomes to their brief.