Marketing BA (Hons)

De Montfort University

Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society.

You’ll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world.

You will study emerging trends and gain real-world experiences through our partnerships with award winning digital marketing agencies giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position.

You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, you’ll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world.

This course is accredited and recognised by the Chartered Institute of Marketing (CIM) graduate gateway programme. Making us distinct and internationally recognised for you to stand out in the market. The CIM allows you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career (subject to module choice).

Key features:

• Our course structure gives our course a strong supportive identity – block teaching provides a collaborative environment, sense of community, peer support and facilitates gradual step by step mastery of key principles and skills allowing for diverse start points and learning styles.
• Specific modules focused on helping you position yourself for a dynamic, creative and competitive industry.
• We have a comprehensive career driven culture compiled with practical modules such Integrated Marketing Communications. For instance our students worked on a live client brief on Samsung, allowing them to apply theory to practice.
• The course has recognition from a range of well-respected professional bodies including the Chartered Institute of Marketing and the Institute of Data and Marketing.
• Benefit from our innovative range of assessments that are used to increase your digital and marketing knowledge and prepare you for a graduate career through a variety of real-world scenarios.
• On this course you can get get involved in large-scale experiential projects, our student Emily Le Ngoc was the only British winner of the X-Culture global business competition.
• Learn about contemporary and global emerging trends, you will focus on areas such sustainability marketing, consumer insight, digital transformation, marketing automation, creativity, engagement marketing and approaches to marketing communication that reflect and engage more diverse consumers.

IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.