Kingston University
Marketing Communications and Advertising MSc
Kingston University

Key Course Facts

Course Description

Reasons to choose Kingston – Kingston Business School is one of only five per cent of the world’s business schools to be accredited by AACSB International. – You will be able to achieve a CIM qualification through exemptions awarded by the CIM for this degree. This qualification is highly sought after by employers. – Guest speakers, from marketing directors to media planners, come to Kingston to share up-tothe-minute information from their campaigns with our students.

About this course You will examine how communications and advertising function in the workplace, gaining a broad and deep knowledge of each marketing communications channel, with a focus on advertising.

You will develop communications plans that stand up to academic scrutiny, gain the skills to present your work to industry experts and to make recommendations to ad agency directors. You will pitch to professionals, who will critique your technique and your response to a brief. The work you complete on this course will build into a portfolio you can be proud to show recruiters.

Example modules – Marketing Communications and Advertising Strategy – Digital Communications and Analytics – Market Research and Data Analysis

Career opportunities You will graduate ready for roles such as account manager, media planner, customer insight and analytics executive, digital marketer, and marketing executive.

Assessment typically comprises of practical assessments (eg presentations) and coursework (eg essays, reports, self-assessment, portfolios, dissertation).

Entry Requirements / Admissions

Requirements for international students / English requirements

IELTS academic test score (similar tests may be accepted as well)

    • 6.5
    • All other courses
    • 6.0
    • Foundation / Pathway Courses
    • 6.5
    • Graduate Degrees
    • 6.5
    • Undergraduate Degrees
Do you not fulfill the minimum requirements in terms of UCAS score, A levels, or English language requirements?
Get advice on which foundation courses are best for you to still be able to join Marketing Communications and Advertising, MSc.

A 2:2 or above honours degree or equivalent in a relevant discipline. Candidates with non-standard qualifications but with relevant experience are welcome to apply.


Tuition Fees Marketing Communications and Advertising MSc

EU £17000 year 1
England UK £11800 year 1
Northern Ireland £11800 year 1
Scotland £11800 year 1
Wales £11800 year 1
International £17000 year 1

Additional fee information

Please visit the provider course webpage for further information regarding additional course cost.

Average student cost of living in the UK

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

University Rankings

Positions of Kingston University in top UK and global rankings.

See all university rankings of Kingston University

What students say about studying Advertising in the UK?

  • BA Advertising and Marketing: Student placement
  • A Day In The Life Of An Advertising Student
  • Why YOU should major in advertising

About Kingston University

Founded in 1899, Kingston University is located in the suburban town of Kingston upon Thames, London. The university’s four campuses can be found in and around the town centre, with a free shuttle bus helping students to get there. This university offers what they call Flexi-stay accommodation, which allows students to book rooms in their residence halls for periods in which they expect to be studying exceptionally hard.

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Where is this programme taught

Kingston Hill
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