University of Greenwich
Strategic Advertising and Marketing Communications MA
University of Greenwich

Course modalities offered
  • On campus - h Greenwich Maritime Campus
  • Sep 1, 2023 Part-time - 2 years
  • On campus - h Greenwich Maritime Campus
  • Sep 1, 2023 Full-time - 1 years

Key Course Facts

Salary

Salary of all UK Graduates of

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £28663 £30583 £35060
25-75 percentile range £26283 - £31518 £25509 - £35943 £28785 - £43518
Source: Longitudinal Education Outcomes (LEO) by UK Department for Education Dec 20, 2022
All courses in the UK

Course Description

Study a Master’s in Strategic Advertising and Marketing Communications for the skills to pursue senior career roles in advertising and communications agencies.

We were the first UK university to offer a specialist degree in marketing communications and we've never stopped developing.This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications.

The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication roles.

What you should know about this course

  • You’ll learn to develop eye-catching campaigns and become an effective marketer and communicator.

  • Learn from leading academics and industry experts.

  • Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021)

  • Our courses in Marketing are ranked in TOP 5 for satisfaction in London (The Complete University Guide League Tables 2021)

  • Our courses in Marketing are ranked in TOP 5 for graduate prospects in London (The Complete University Guide League Tables 2021)

Entry Requirements / Admissions

Requirements for international students / English requirements

IELTS academic test score (similar tests may be accepted as well)

    • 6.5
    • Graduate Degrees
    • 6.0
    • Undergraduate Degrees
Get advice on which foundation courses are best for you to still study Strategic Advertising and Marketing Communications, MA, if you do not meet the minimum requirements in terms of UCAS score, A levels, or English language requirements.

Costs

Tuition Fees Strategic Advertising and Marketing Communications MA

EU £11000
England UK £11000
Northern Ireland £11000
Scotland £11000
Wales £11000
International £16000 year 1
Source: UCAS Dec 4, 2023

Average student cost of living in London

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

Source: Own research based on surveys and university data

University Rankings

Positions of University of Greenwich in top UK and global rankings.

Rankings of University of Greenwich in related subject specific rankings.

Business

    • #37 
    • #49 
    Marketing
    CUG The Complete University Guide - By Subject
    [Published 08 June, 2023]

See all 27 university rankings of University of Greenwich

About University of Greenwich

The University of Greenwich operates on government funding, and is based in London and Kent, England. The university’s main campus, the Old Royal Naval College, as well as its Avery Hill campus are located in the Royal Borough of Greenwich, in Greater London. Its satellite campus in Medway, Kent is part of a collaboration with the University of Kent.

List of 214 Bachelor and Master Courses from University of Greenwich - Course Catalogue

Student composition of University of Greenwich

Total number of students enrolled at University of Greenwich by level Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
undergraduates:
15845
postgraduates:
5550
Total:
21395
Number of students enrolled in courses of subject “Advertising”: 4485 Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
Source: Academic year 2021/22 - Full-time equivalent student enrollments published by Higher Education Statistics Agency (HESA) on February 2022
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Where is this programme taught

Greenwich Maritime Campus
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Admission advice for international students