Middlesex University
Advertising, Public Relations and Branding BA (Hons)
Middlesex University

Course modalities offered

Key Course Facts

Course Description

Middlesex is innovating again to offer a new degree in Advertising, PR and Branding that directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners to provide you with the skills you need to succeed. It responds to the new ways people consume, create and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.

Why study BA Advertising, Public Relations and Branding at Middlesex University? If you are passionate about working in the media, this degree ensures you gain the skills needed to work in a promotional or communications capacity not only in the creative industries but across the business, charity and public sectors. At Middlesex it’s not just about the how, it’s also about the why. Learn the practical skills to plan and implement campaigns across different media while developing your critical understanding of the important (sometimes controversial) roles advertising, PR and branding play in our culture and politics.

At the heart of the degree is a focus on branding and digital media and you can expect to be taught by award-winning academics as well as professionals with extensive industry experience. Our team have recently produced ground-breaking research on collaborative production in the creative industries, analysed consumer engagement for Google, Louis Vuitton and UBER, as well as providing place branding consultancy and PR advice to a range of external clients. You will work in cutting-edge digital workshops and TV studios to produce adverts and promotional content across all media. You'll emerge with a portfolio of work and the resources and skills necessary to develop your own online brand, enhancing your employability. What’s more, the research, planning and communications skills you’ll be developing are of high value not only for a career in the media but across a wide spectrum of professional, public and private sectors.

London is a global centre for advertising and PR. We take advantage of our location to connect you to the heart of the industry. We offer a programme of visits to industry-related events, and host networking opportunities in partnership with www.futurerising.com. Through these links, previous students have succeeded in securing internships with companies such as Warner Media, leading digital agency Infectious Media and global ad giant TBWA. You will be learning through live briefs to find real world solutions as well as gathering insight from current industry leaders during our regular industry networking events. We also champion work placements and give you the opportunity to build a professional network before graduating and kick-starting your career.

Graduates from BA Advertising, PR and Branding will be primed to take on exciting roles across the creative industries and beyond. You will think critically about the media, analyse problems and devise solutions, creating and managing a variety of projects and producing your own creative work.

Course highlights This is the only degree in the UK that brings together advertising, public relations and branding There is a dedicated work placement opportunity in Year two, which provides a launchpad for building your professional network Graduate with the skills, portfolio of work and industry connections that employers demand 100 % assessed by coursework You’ll benefit from a rich guest speaker programme of industry leaders and former students who now work in the industry, which last year included Futerra PR, Ogilvy PR, AMV BBDO, Celtra, Human After All, Thirty Three, Affiliate Window, Energy House Digital, Digitas LBI, TBWA, OMD, Warner Music and Landor As a student of this course you'll receive a free electronic textbook for every module.

Student Reviews

Below you can see course specific reviews for 33 graduates of Advertising, Public Relations and Branding BA (Hons) at Middlesex University for each of the survey questions in comparison to the average for all UK degree courses in Advertising.

Overall student satisfaction
65 /100
33 total respondents

Primarily based on data from undergraduate degree students.

The NSS is commissioned by the Office for Students

Salary

Salary of all UK Graduates of Advertising

  15 months after graduation 3 years after graduation 5 years after graduation
Median salary £21989 £22887 £27235
25-75 percentile range £18995 - £24994 £18347 - £28370 £21240 - £35197

What You Will Learn

Programme content: As a student of Advertising, Public Relations and Branding, BA (Hons) you will study the following course modules.

Year 1

Year 2

Year 3

Entry Requirements / Admissions

Minimum Required UCAS Tariff

UCAS Tariff of Accepted Students for this course

Qualification requirements

We have a personalised admissions approach in which we make fair, but aspirational offers to our applicants. We feel it’s important that you continue to aim high and achieve great results. If you don’t quite make the grades you hoped to, we’ll look at more than your qualifications when making our final decision. We’ll take into consideration any barriers you may have faced in your learning, especially with potential disruption due to the coronavirus, your achievements in other areas and your personal statement. At Middlesex, we’ll always aim to be as flexible as possible. We pride ourselves on how we recognise potential in our applicants, and support them to succeed in the future.

English language requirements

test Grade Additional Details
IELTS (Academic) 6 With a minimum of 5.5 in each component
TOEFL (iBT) 72 With at least 17 in listening & writing, 20 in speaking and 18 in reading
PTE Academic 51 With at least 51 in all components
Do you not fulfill the minimum requirements in terms of UCAS score, A levels, or English language requirements?
Get advice on which foundation courses are best for you to still be able to join Advertising, Public Relations and Branding, BA (Hons).

Costs

Tuition Fees Advertising, Public Relations and Branding BA (Hons)

Channel Islands £9250 year 1
EU £9250 year 1
England UK £9250 year 1
Northern Ireland £9250 year 1
Scotland £9250 year 1
Wales £9250 year 1
International £12500 year 1

Average student cost of living in London

Rent £518
Water, gas electricity, internet (at home) £50
Supermarket shopping £81
Clothing £35
Eating out £33
Alcohol £27
Takeaways / food deliveries £30
Going out / entertainment (excl.alcohol, food) £24
Holidays and weekend trips £78
Transport within city £17
Self-care / sports £20
Stationary / books £13
Mobile phone / internet £13
Cable TV / streaming £7
Insurance £51
Other £95
  
Average student cost of living £1092

London costs approx 34% more than average, mainly due to rent being 67% higher than average of other cities. For students staying in student halls, costs of water, gas, electricity, wifi are generally included in the rental. Students in smaller cities where accommodation is in walking/biking distance transport costs tend to be significantly smaller.

How to apply

Application deadline:

January 1, 2024

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Possible Entry Points:

  • year 1 (Default entry point)

University Rankings

Positions of Middlesex University in top UK and global rankings.

Rankings of Middlesex University in related subject specific rankings.

Business

    • #20 
    • #112 
    Business
    URAP University Ranking by Academic Performance - By Subject
    [Published 06 June, 2020]
    • #37 
    • #351 
    Business & Management Studies
    QS World University Rankings By Subject
    [Published 20 April, 2022]
    • #89 
    • #111 
    Business, Management & Marketing
    The Guardian UK University League Tables by Subject
    [Published ]
    • #36 
    • #45 
    Marketing
    CUG The Complete University Guide - By Subject
    [Published 13 June, 2022]

See all university rankings of Middlesex University

What students say about studying Advertising in the UK?

  • BA Advertising and Marketing: Student placement
  • A Day In The Life Of An Advertising Student
  • Why YOU should major in advertising

About Middlesex University

Established in 1973, Middlesex University is located on the outskirts of London, roughly 40 minutes away by Underground. The university is well-known for attracting large numbers of international students every year, allowing for a diverse experience for everyone involved. In terms of on-campus activities, Middlesex U applicants can look forward to an award-winning Student Union that goes the extra mile when it comes to organising events around campus and bringing people together.

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Where is this programme taught

Hendon Campus
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Hendon Campus
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